How Gillette Leads The Market With Its Killer Cosmetics Packaging Idea?

King C. Gilette is currently offering this cosmetics bag to its men customers in the UK. This item becomes more popular because of the killer cosmetics packaging used by the brand. Moreover, this beard essential bag is available in physical retail and online stores.

Gillette has been at the forefront of grooming since 1901. It was founded by King Camp Gillette, and his creativity paved the way for over a century of grooming innovation.

 

How Gillette Leads the Market with its Cosmetics Packaging?

Who said that cosmetics are only entailed for women? Let’s drop that misconception and accept the fact that men need special body care too.

Being a pioneer in the grooming and cosmetics industry, Gillette keeps improving its products for its male consumers. Its promotional cosmetics bag is a must-have for its loyal patrons. There is no denying that its functionalities and the cosmetics packaging used help the brand sell this product well.

1. Premium Packaging

Customers would feel love at first with this promotional cosmetics set. The premium packaging invites shoppers to check and get themselves this amazing item.

 

Unlike other brands that use plastics to pack their gift items, Gillette’s comes up with more sustainable packaging. The cosmetics packaging is made from cloth and faux pax leather materials. Thus, it is washable and can be used for a longer period of time.  Furthermore, the color of the kit emits an elegant and masculine appeal that fits men customers.

 

 

2. Branded Products

This grooming kit comes with a beard and face wash, a beard balm, and a premium beard comb.  The beard and face wash bottle has an easy press dispenser making users use it easily. In addition, the lip balm is packed in tight tin packaging. On the other hand, the beard comb was printed with the brand’s prominent name.

 

3. Portable and Functional

This cosmetic bag is indeed convenient to have. It can easily pack in a bag whenever on travel. Moreover, its function never stops when the products inside go empty. This cosmetics packaging can serve as perfect storage for other personal hygiene essentials.

 

4. Ideal Gift Idea

Gillette’s essential bag is indeed an ideal gift. It can be used as an employee gift for your male office staff, good to offer to your female customers who want to surprise their husbands, or the best pick for male customers who want to treat themselves.

 

This offering is available in retail and online stores in the UK. Thus, customers can easily get themselves this essential kit whenever and wherever they want to.

 

Aside from Gillette C’ King, we have also featured some cosmetic kits by some famous brands. 

We found this GWP Cosmetics Bag by Marks and Spencer in various department stores in the UK. The brand is giving away this GWP item as a way of thanking its loyal customers. This cosmetic bag was available in 3 colors and came in a minimalist theme.

 

Batiste brand was able to rise above the market competition with the use of this custom cosmetics bag. The brand offered this GWP bag to promote its products – Batiste Dry Shampoo and Batiste Dry Styling.

Points for Improvement

Arguably, Gillette’s cosmetics bag is something that customers would love to get. The product is well-presented — the packaging is indeed an excellent one, and the promotion kit is exceptional. However, we believe it would be more recognizable when the products were placed on a specific POS display unit. The shelf seems crowded; thus, it’s hard to separate the product from the other brands.

 

In Conclusion

Being in the industry for years, we always emphasize the importance of product packaging for all businesses. Having said that, it has become our habit to check and review the packaging used by brands we see in the market. We cannot deny that we are impressed with  Gillette’s cosmetic packaging; thus, we are featuring it here.

 

How Can ODM Help?

ODM Group is a pioneer in the sourcing industry. Since 2003, the team has helped local and international businesses in producing brand packaging designs. Together with our product designers, we always make sure that we meet our client’s needs and expectations.

Furthermore, our team also manufacture custom promotional giveaways for businesses, POS display units, and gift with purchase ideas. Name it, and we surely have the things you need in your marketing.

Check out more of Gillette’s marketing campaigns here:

 

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We have a lot of promotional product ideas that you can use in marketing. Feel free to scan the QR code below!