4 Marketing Lessons To Learn from O’Keeffe’s Custom Skincare Packaging

There is no denying that creative packaging design for cosmetic and skincare products is very important. It serves as a fundamental part of marketing brands. Moreover, it is one of the key elements to increase sales and further brand awareness. And we believe that O’Keeffe takes this idea seriously. We have come across the brand’s new custom skincare packaging idea and we must say that it is an excellent one.

 

O’Keeffe is a skincare product brand that started over 2 decades ago. It is owned by a pharmacist who wished to aid her father’s skin problem caused by diabetes. The brand offers a wide variety of products for hands, feet, lips, and body.

 

4 Marketing Lessons To Learn from O’Keeffe’s Custom Skincare Packaging

O’Keeffe’s skincare gift set promotion is something that other brands must try to adopt. The products being promoted are undeniably very useful for customers. Moreover, the smart custom skincare packaging encourages shoppers to engage with the brand more. We have listed below the 4 valuable marketing lessons we learned from O’Keeffe’s custom packaging. So, take a closer look at these.

 

1. Adopting the “Less is More” Packaging Design

The “Less is More” idea is not just merely about creating eco-friendly packaging design trends. It can also be associated with a simplified and uncluttered product packaging design that aids brands in sales generation.

 

 

Minimalism in packaging becomes a trend nowadays.  Having said that, we are impressed with how O’Keeffe’s custom product packaging adopts the less is more design idea. The brand only used few pictures, some wordings, and minimal colors on its custom skincare packaging. Doing so gives more emphasis on the products being featured.  Thus, O’Keeffe packaging will make other brands realize that minimalism is the next big thing in designing product packaging.

 

2. Importance of Smart Color Selection for Packaging

People are visual creatures. They deem to select products that come with interesting colors rather than with the dull ones. Moreover, colors are said to be identifiers. They convey non-verbal messages that in many cases create a subliminal effect that affects people’s perceptions.

Though O’Keeffe’s cosmetic packaging doesn’t come in fancy designs, yet it still captures the interest of shoppers through its elegant packaging. The gray color used in each package radiates a classic and luxurious appeal. Thus, being smart in choosing the right colors for your product packaging, especially if you are in the cosmetic and skincare industry is essential.

 

3. Advantages of Giving Potential Customers a Preview of the Products

Stirring customers’ interest and excitement is the first step to successful marketing. Giving prior details about the product being advertised brings curiosity among shoppers, thereby making them more interested in them.

 

Having said that, we love how O’Keeffe’s custom skincare packaging is designed. The bespoke product packaging is curated with a transparent window. This cut-out allows potential customers to see the lip balm, foot, and hand cream products that are included in the package.

 

4. Designing Gift-Ready Products

We definitely love the idea of gift set products. It makes it convenient for busy people who do not have enough time to wrap gifts for special events they need to attend. In addition, customers have the notion that they are getting more out of their money in availing themselves of gift set products.

What we love about O’Keeffe’s gift set is that it comes in an elegant custom skincare packaging that doesn’t need additional accessories to make it presentable. Thus, customers would never go wrong in making this O’Keeffe’s skincare set as a gift.

 

For years, we keep on conducting case studies about the different marketing ideas made by businesses. These product packaging ideas used by these cosmetic brands might also excite you.

Aside from the GWP tote bag offered by Mentholatum, its product packaging design definitely helped the brand to gain popularity in the retail market. The creative packaging gave a very feminine appeal that encouraged female shoppers to grab this wonderful product.

 

This on-pack gift set we saw in a Japanese store became more eye-catching with its custom product packaging. The brand showcased the promotional products and the items that customers can get from availing themselves of this gift set.

 

In Conclusion,

Aside from protecting a product, using unique and creative product packaging can help separate your brand from the competition.  Business all across industries is definitely aware of this. Being in the cosmetic and skincare industry, O’Keeffe finds its way to keep ahead of the competition by creating a custom skincare packaging idea. Therefore, we may say that this marketing campaign is near to reaching success.

 

Contact ODM

The ODM Group is a promotional product marketing agency founded in 2003. Our diverse approach makes us a great partner for local and international businesses.

Our team curates unique brand packaging designs and creative POS display unit ideas. Furthermore, we produce high-quality custom promotional giveaways and gifts with purchase items for brands.

If you want to learn more about the services that our team offers, do not hesitate to connect with us. We, at ODM Group, would be glad to discuss things with you!

Want to see other famous brand’s product packaging designs? Feel free to browse the blogs below.

 

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Loreal promoted its on-pack promotional idea through this creative product packaging. Check out this marketing gift here:

 

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Frequently Asked Questions (FAQs):

What are the importance of product packaging designs in marketing?

The main purpose of a product packaging is to protect a product from any damage. However, most businesses take advantage of using their product packaging. They prefer to make the most out of it. They use them to promote their product more by making it more attractive and engaging.

Why choosing the right color for product packaging is important?

People are visual creatures. They deem to select products that come with interesting colors rather than with the dull ones. Moreover, colors are said to be identifiers. They convey non-verbal messages that in many cases create a subliminal effect that affects people's perceptions. Thus, it is very important to choose a color that is pleasing to the eye and that represents your brand.

What are the materials commonly used in creating product packaging?

Almost all materials can be used in creating product packaging. If you are promoting sustainable marketing, then go for recyclable and sustainable materials. If you want a long-lasting one, you can go for stainless steel or metal material. You may also ask for your manufacturer or supplier opinions if you are in doubt.

 

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