When it comes to packaging design, the consumers are a brand’s best critics. No one knows packaging better than the people who interact with it every day. In this regard, it is essential for brands to be aware of their consumers and how they react to packaging. This gives them the opportunity to improve and innovate if necessary, especially when it comes to branded gift set packaging.
For liquor brands like The Famous Grouse, gift set packaging is crucial in delivering an excellent and enjoyable customer experience. Just take a look at this remarkable example from the brand!
Branded Gift Set Packaging
The Famous Grouse, Scotland’s most popular whisky brand and the best-selling whisky in the entire UK has recently launched a branded gift set.
Aside from this gift set offering an extra special way to enjoy their whisky, it also represents an opportunity for marketers and brand managers to learn about how to make their products stand out on the market and for consumers to learn more about the brand itself.
What Are the Lessons to Learn?
Lesson 1: The Importance Of Having An Appealing Packaging Design
Consumers tend to buy things based on the way they look and feel rather than what is inside them. Therefore, it’s crucial to have an appealing packaging design that can attract buyers. People are more likely to buy a product if its packaging is pleasing to the eye. In comparison, they will most likely ignore a product with a dull and boring design.
Lesson 2: Focus on What Matters Most
The first thing you notice when you look at this package is that it’s very simple, with just two colours: white and grey. It also doesn’t have a lot of copy or any unnecessary elements. The focus is clearly on the branding, which makes sense given that it’s a branded gift set. By keeping things simple, it allows the brand to truly shine.
Branded Gift Set Packaging
Lesson 3: Less is More
Keeping things simple is always a good idea in design and packaging. However, this idea becomes even more critical when you want to create something that has a universal appeal, like branded gift set packaging.
In this particular case, The Famous Grouse Branded Gift Set Packaging shows that less is more. This set includes everything needed for drinking whisky: two glasses and a bottle of whisky. The design is clean and elegant, with no unnecessary details or visual elements.
Lesson 4: Using Combination of Natural Materials
The Famous Grouse branded gift set uses a simple yet compelling packaging design. The box is made from corrugated cardboard and felt, which surprisingly makes the gift set promotion classy and attention-grabbing.
We totally love how the brand came up with an interesting and tactile packaging that adds a premium feel to its branded gift pack.
Lesson 5: Using Your Brand Name And Logo
Another lesson we can get from this packaging design is the importance of using your brand name and logo. As you can see, The Famous Grouse’s brand name and logo are prominently displayed on the front part of the packaging box. This makes it easier for customers to remember the brand. So, don’t forget to include your brand name and logo when designing your packaging box.
Lesson 6: Make Your Packaging Convenient for Shoppers
You want to look at it from the perspective of your customers. What do they need? What do they want? The Famous Grouse branded gift set packaging ensures that their customers can carry their whisky with them in a convenient and stylish way.
Undoubtedly, the brand used a practical design that appealed to customers. They didn’t just create something that is functional but also something that is stylish and elegant. Your choice of materials should match the brand image you are trying to make for yourself.
Branded Gift Set Packaging
The Drawback
We all know how important packaging is. Boxes and wrappers do more than simply contain products; they are their canvas, their uniform, and the first thing a customer sees when buying one. The only thing we see from this packaging that needs improvement is the interior, clearly composed of corrugated cardboard.
It may be better to use coloured corrugated cardboard to match its premium exterior. This way, it can complete the whole appearance of the branded gift set and will take its value to the next level.
Branded Gift Set Packaging
Frequently Asked Questions:
What should I consider in branded gift set packaging?
The number one you should consider is the promotional products that will be included in the packaging. If it is fragile and will easily break, you will need to prepare durable packaging.
How should I design my branded gift set packaging?
When it comes to designing your gift set packaging, you must keep in mind your branding. Your target market must be able to form a favourable impression of your brand with a glance at your packaging.
What materials can I use for branded gift set packaging?
There’s a lot of choices when it comes to the material you can use for your branded gift set packaging. If you’re looking for sustainable options, there are kraft, moulded pulp and bagasse. If you’re looking for more durable packaging your consumers can reuse, you can choose tin or wood.
Key Takeaways,
A branded gift set packaging is a great way to boost your product sales. Giving customers the opportunity to purchase two or more of your products at once creates added value for them, and the packaging can be an effective way to make your products stand out from competitors.
If you’re thinking about producing a marketing gift set, learn from The Famous Grouse custom gift set packaging. This beautiful gift set is full of great design tips that will help you create a gift set that sees high sales and raves reviews.
Get In Touch With Our Team!
The ODM team is always on the lookout for thrilling brand packaging design and promotional product packaging ideas.
Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative solutions for your marketing campaigns and promotions.
Contact us today to get started on developing a product that will go above and beyond your expectations!
If you need more inspiring examples and insightful ideas, please feel free to browse through our blogs.
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