3 Ways Chivas Elevates Marketing With Premium Gift Box Ideas

What’s in the Boxes?

The first gift box — the Chivas Gold Signature, comes with a free glass. The whiskey glass design is very intricate, giving it a very classic and elegant appeal.

Meanwhile, the second premium gift box includes a 70 cl Chivas Blue Signature. The gift box is designed with a bottle glorifier inside, making the product more eye-catching.

3 Ways these Gift Boxes Aid with Chivas Marketing

1. The premium gift box designs attract shoppers.

If you’re a fan or familiar with Chivas, you’re most likely familiar with its high-end packaging designs. Each of its products has distinct packaging that sets them apart from each other.

Chivas uses a colour combination of blue and white on its Blue Signature whiskey, while blue and gold combination for its Chivas 18 Gold Signature.  But apart from its luxurious gift box packaging, the free glass included inside makes the brand’s marketing campaign a success.

2. The gift box ideas are stylish yet eco-friendly.

Arguably, the gift boxes are stylish. Needless to say, Chivas’ premium gift boxes are more attractive compared with other drinks packaging in the market. Not only that, the packaging are absolutely sustainable. They are made from durable cardboard, making them safe from the environment.

3. The gift boxes make perfect holiday presents. 

These gift ideas were sold in Vietnam during the Christmas season and Tet holiday. As these occasions call for merry-making, these premium gift boxes are very ideal to offer as presents to family and friends.

As they already come with beautiful packaging, customers don’t have to worry about wrapping the products, just to make them presentable.

How to Create a Premium Gift Box Idea that Shoppers Can’t Ignore?

Gift boxes are surely fascinating marketing ideas. Businesses can use them to generate anticipation about what’s inside and tailor them for specific promotional themes. But the question is, how can you create a premium gift box idea that your audience can’t ignore?

Let’s delve into and discover how!

• Highlight your brand’s personality.  Offering gift boxes is an opportunity to connect to your audience so make sure your brand will reflect on it.

• Set a budget. When we say premium, customers will expect it to be high-end — something that is one-of-a-kind. Therefore, you have to ensure that you have a budget for whatever gifts you have in mind.

• Make your design stand out. Creativity is always key to creating an irresistible gift box idea. Make sure your gift designs will help your brand set apart from the others.

• Choose your promotional swag. Think about the promotional swag ideas you will include inside your gift box. Anything that would be useful to the receiver is accepted, however, things that would complement your main products are advisable.

More from Chivas:

How Chivas Regal’s Custom Counter Display Appealed to Our Senses

Premium Incentive Products- Chivas Regal Gives More Value for Money

Sell More Booze with This Alcohol Brand Merchandise Idea!

Whisky Advertising Ideas: Chivas Extraordinary Duty-Free Promo

Chivas Wows Customers With This Unique Custom Liquor Display

Get inspired by these gift box ideas from other drink brands…

Final Thoughts

As observed, pioneer drink brands don’t just have high-class products but also a good eye for marketing and selling them. They keep on innovating not just their product offered but also how they introduce their brands in the market. And Chivas is indeed one of the best examples of these drink brands.

The brewing and distillery industry is a large and highly competitive one. For almost two decades, we’ve partnered with local and international drinks companies to develop exceptional promotional items for their business. Check out these unique brands and the services we provide from them. 

Harnessing Our Creativity

Design and create excellent marketing campaigns for your business with the help of our trusted and creative team! The ODM Group has almost two decades of experience in the promotional and manufacturing industry. We helped hundreds of companies all over the globe. Our designers from Mindsparkz work closely with the team to ensure we meet our client’s needs.

From product brainstorming to manufacturing quality promotional product ideas such as promotional cutlery sets, custom-printed ice buckets, custom beer flight sets, promotional drinking glasses, wine packaging and all sorts of bar promotional product ideas to first-rate bottle glorifier displays and POS display units, our team are here to guide you through the process. Feel free to send us an email for all the promotional product services you need!

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