What Are The Benefits of 1664 Blanc In-Pack Premium Offer?

Customer incentivising is a tried and tested marketing strategy that works across markets and industries. However, you can take this step further with premium promotional merchandise that your market will find irresistible just like 1664 Blanc’s in-pack premium offer that caught our attention in-store! Read more to find out the benefits your brand will enjoy with the offer!

1664 Blanc’s Irresistable In-Pack Premium Offer

Our team spotted this in-pack premium offer from Kronenbourg 1664 Blanc in a supermarket in Vietnam. The brand is offering promotional drinkware with every purchase of the brand’s beer pack.

The premium giveaway is a custom glass with a unique design. It is frosted to clear from top to bottom. The shape of the glassware is also customised with a square bottom to squirrel lower half and finally a round opening.

What Are The Benefits of In-Pack Premium Offer?

1. Brand Differentiation

In retail stores like supermarkets, hundreds of brands vie for the attention of shoppers. By providing clearly high-quality promotional merchandise like 1664 Blanc’s drinkware, people will be more inclined to check out the brand.

It manages to elevate people’s perception of the brand providing a unique selling point that distinguishes your brand from others in the market. This differentiation can attract new customers and encourage existing ones to remain loyal.

2. Customer Satisfaction

Since people simply have to purchase the beer pack in order to take home its in-pack premium offer, there is no additional payment or another step to do. In addition to that, the promotional glass is thick and customised which means it is made under strict quality requirements.

All of these combined constituents to a customer that is satisfied with their purchase. Thus, a customer that will continue to choose the brand with every purchase.

3. Increased Sales

In-pack premium offers can incentivize customers to make a purchase by creating a sense of added value. The brand stands out for this added value and that makes it easier for customers to purchase.

Moreover, the allure of receiving a free or discounted premium item motivates customers to choose your product over competitors, thus increasing sales and overall revenue.

4. Maximised Exposure

When people receive a valuable gift, they often take extra care of it or use it more often. Either way, it guarantees that the premium gift will be around its target market for a long time.

The value of a gift such as 1664 Blanc’s in-pack premium offer increases with its quality. The thick glass ensures it’s not easy to break, and the customised details aren’t easy to fade as well.

Check out more 1664 Blanc promotions to get inspired here:

All items — from packaging to the picnic set, are customised with Kronenbourg 1664 Blanc logo which makes it recognisable and hard to simply pass by. Read more about this promotion here:

How 1664 Blanc Lures Shoppers With its Promotional Picnic Set?

There is no better promotional product to a brand than a tool that would aid customers to better enjoy their product. Find what merchandise our creative team think will fit the beer brand here:

Brilliant Brewery Marketing Merchandise Idea for Beer Promos

The brand offered a limited edition promotional glassware in this promotion with an enticing quote on product packaging, “If you think French wines are good, you should try the beer.”

Promotional Glassware With Any Kronenbourg Purchase

In this promotion, with each purchase of 1664 multi-pack beer, you will receive a branded chiller pack in return. Find more details in the blog here:

Summer promotional product – Drinks Chiller by Kronenbourg

As an established brand, the beer brand knows its customers’ preferences, hence check out another promotional drinkware from 1664 Blanc here:

1664 Promotion France – Free Beer Glasses

The ODM Group already worked with some of the most trusted drink brands in the industry and you can view our work by tapping the image below! Get more inspiration now!

In-Pack Premium Offer FAQs

All you need to know about in-pack premium offer!

What is an in-pack premium offer?

An in-pack premium offer is a marketing strategy where a product includes an additional item or incentive inside its packaging. Customers receive the premium item as a bonus when they purchase the product.

How do in-pack premium offers benefit my marketing strategy

In-pack premium offers can boost sales, enhance brand perception, differentiate your product from competitors, increase customer engagement and loyalty, generate word-of-mouth marketing, and provide opportunities for data collection and consumer insights.

How do I choose the right premium item for my in-pack offer?

Consider your target audience, their preferences, and what aligns with your brand values. The premium should be relevant, attractive, and add value to customers' lives. Conduct market research, analyze customer feedback, and test different options to determine the most appealing premium.

In conclusion,

Premium merchandise that customers can easily bring home forges a strong brand impression that differentiates you from your competitors. On top of that, based on the quality of the promotional giveaway, people will likely use them for a long period of time exposing your brand to your target market, old and new.

If you’re looking for a helping hand to work with your own in-pack premium offer, ODM can work with you! We’re a promotional product development company with our own creative team, Mindsparkz. We specialise in the customisation of branded products and promotional displays.

For more information about our services, you can refer to the list below and contact us today!