The premium French beer company Kronenbourg 1664 are currently offering a summer promotional product in stores. With each purchase their multi-pack, you will receive a branded chiller pack in return. This is a prime example of a successful marketing technique because of a number reasons. Below we will illustrate what these reasons are and why they could help your business.
Why is Kronenbourg’s summer promotional product a winner?
- Brand Awareness: A promotional chiller is an efficient way to get your brand out there and seen by the public. These items are great for use at beaches or picnics for example. Therefore it has the potential to be exposed to a huge audience. Through this, you can be sure that your company will be increasing its brand recognition.
- Stimulate sales: Offering a product that offers great value for money is a superb way of drawing in new customers. Offering a free gift with purchase like a drinks chiller can be a great way to increase sales. This is due to it adding a considerable amount of value to the initial product offering.
- Stand out on shelf: A gift with purchase like this helps you stand out on the shelves in supermarkets. Customers will be instantly drawn to the product that varies highly in comparison to others. This makes customers more likely to purchase your product. One way to build on this further is to use point of sales displays. Our blogs on POS displays can show you just how to do this.
- Customer retention: Given the option between two competing companies, customers will almost always choose the one which has the most to offer. Continued use of promotions such as this one by Kronenbourg ensures that customers keep coming back. It also guarantees to keep customer satisfaction high.
There is nothing like an ice cold drink in summer. So why not promote your brand with a practical summer promotional product such as this? With summer coming up, plan your promotions ahead of time now.
Here at ODM, we have significant experience in product design, product sourcing and product manufacturing. We can help you utilise your marketing budget in an effective manner.
Feel free to contact us to learn more about promotional products. Or let us assist you in coming up with some new and innovative ways to promote your brand. If you’re interested in a gift with purchase or a POS display, we have comprehensive and ever-expanding portals dedicated to this on our website.
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