Door Handle Advertising: Custom-Shaped Handles for Beer Marketing

When it comes to drinks marketing, innovation is key. Traditional advertising channels like television, radio, and print media have their place, but to stand out in a crowded marketplace, businesses must explore new avenues. Door handle advertising is one such avenue, and it’s an art that offers a unique canvas for your brand’s message.

In this blog, let’s delve into the intricacies that make this innovative advertising a truly creative endeavour.

Door Handle Advertising

Door Handle Advertising is a creative and unique form of out-of-home advertising that leverages the often-overlooked space of commercial and public door handles.

It involves designing and placing custom-shaped handles on doors, creating an engaging and memorable brand experience for customers as they enter or exit a venue. These custom handles can be crafted to represent a specific product, brand logo, or thematic elements related to the advertising campaign.

The primary goal of Door Handle Advertising is to capture the attention of potential customers, leave a lasting impression, and drive them to engage with the advertised product or service.

Unlike traditional advertising methods, door handle advertising takes advantage of physical and tactile interaction, making it a highly effective way to stand out in a crowded advertising landscape.

Benefits of Custom-Shaped Door Handles for Beer Brands

1. Creating a Memorable Brand Identity

In the fiercely competitive beer industry, establishing a memorable brand identity is crucial. Custom-shaped door handles provide a unique and innovative way to reinforce brand recognition.

Custom-shaped door handles also enable breweries to tell a visual story. For example, a brewery specializing in craft IPAs might craft door handles that resemble hop cones, while a brewery with a rich history could design handles that evoke vintage beer mugs.

Such handles not only embody the brand’s essence but also convey the brand’s unique story, making it more relatable to consumers.

2. Connecting with the Target Audience

An effective beer marketing campaign is all about connecting with the target audience. Custom-shaped door handles offer a fun and engaging way to establish a connection between the brand and its consumers.

These handles provide a tactile, interactive experience that can trigger positive emotions, making customers feel more personally involved with the brand. The shape, design, and theme of the custom door handles can be tailored to resonate with the interests and preferences of the target audience.

For example, a craft brewery targeting the hipster crowd might opt for custom door handles that feature a trendy, artistic design, while a brewery catering to sports enthusiasts might use handles shaped like beer mugs or sports equipment.

3. Enhancing the In-Pub Experience

Custom door handles can significantly enhance the in-pub experience for customers. When patrons encounter these unique handles, it adds an element of surprise and delight to their visit. It can start conversations among friends, provide photo-worthy moments, and encourage social media sharing, amplifying the reach of the brand.

Moreover, the tactile experience of opening a door with a custom handle can create a sense of anticipation and excitement, which can be further heightened by the ambience and decor within the pub. This seamless integration of unique handles into the overall pub environment adds a layer of sophistication and creativity to the brand’s marketing efforts.

How can door handles add a touch of fun and creativity to your campaign? Here are two door fridge ideas that will definitely bring your drinks marketing up a notch.

Canned Beer Handle

Custom-shaped door handles inspired by beer cans offer a wide array of design possibilities.

From classic beer can designs to the more innovative and creative, your options are nearly limitless.

Likewise, these handles are typically crafted from durable materials such as acrylic and metal, ensuring both aesthetics and longevity.

To ensure high-quality and long-lasting graphics on these handles, UV printing is commonly used.

This printing method not only produces vibrant and sharp designs but also ensures they withstand the test of time and the elements.

To take the design to the next level, LED lights are often incorporated into can-shaped handles.

This feature not only enhances the visual appeal but also allows for creative lighting effects that can be used to draw attention to the handle, particularly in dimly lit or outdoor environments.

The use of illuminated effects in custom-shaped door handles is a captivating way to make a statement.

These handles can feature embedded LED lights, which not only enhance the overall look but also create a dynamic and attention-grabbing ambiance.

Bottle Door Handle

Bottles are the most common promotional product packaging used for drinks.

But have you ever imagined using them for advertising apart from being just a packaging concept?

This bottle door handle is a great way to market your products.

When people see this quirky door handle, they will know that there is something special about it.

It’s an eye-catching way to get them interested in your brand and make them want to purchase.

This door handle concept will turn your bottle design into an advertising solution that is definitely hard to ignore.

You don’t have to worry about installing it on your door as it only requires a few steps.

It is easy to put into any type of door and comes with hinges that hold the door handle in place.

On top of that, it is also made with high-quality material that guarantees durability and longevity which is perfect for door handle advertising.

This is a great investment if you are looking for something different from the regular look of your doors.

Who Can Use this Bottle Door Handle?

Discover how businesses utilise fridges in marketing:

The beloved energy drink in New Zealand, V Energy, delighted its consumers for the holidays through a “Grab A Free V Keyring” promo. This promotion worked because the brand used promotional fridge stickers, and they’re placed where the brand’s target market frequently goes: the fridge door.

Why Should You Invest in Promotional Fridge Stickers for Marketing?

Our team spotted this custom fridge handle in a GS25 store in Vietnam. It is an extension of the popular Korean convenience store established in 1990 with a tagline, “Lifestyle Platform.”

Beverage Advertising Strategy: How Can Fridge Handle Unlock Success?

We found these mini fridges with logo by Coca-cola, Yakult, and Ben&Jerry’s. Compared with larger ref designs that consume too much space, these custom mini fridges allow the business to maximise every space in their store.

Custom Mini Fridges: 5 Ideas for Running A Cool In-Store Promo!

While branded fridges are not unusual, they cost more than fridge stickers, and your brand must be able to make the most out of this marketing investment. Take Heineken‘s custom fridge as an example.

Branded Fridge: 4 Tips to Boost Brand Visibility In-Store

This can-shaped illuminated display isn’t just a fridge handle—it’s specifically crafted for outdoor use. We offer this item in an 80cm tall size, making it ideal for retail spaces, restaurants, pubs, and bars.

To Conclude,

Door handle advertising makes it easier to bring your brand out there in a fun and memorable way. As they are one of the most commonly touched objects, you get great exposure every time someone uses your door handle.

This can make them more likely to remember your business when they need something in the future, which means increased brand awareness and more sales!

Harness Our Creativity!

Would this door handle idea help you with your drinks marketing? If so, feel free to contact The ODM Group today.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

While most of our projects involve high-quality marketing and premium corporate gifts, we can also help with out-of-the-box advertising solutions such as this door handle concept.

Our team also specializes in product sourcing, manufacturing promotional giveaways, and superb POS displays for the retail sector.