With the market’s ever-changing demands, brands and retailers must innovate their packaging to cater to current consumer trends. From the actual product packaging to the moment it is wrapped for checkout, it is crucial to guarantee a satisfying customer experience with innovative packaging concepts.
During our visit to Germany, we had the chance to stop by REWE, a renowned supermarket chain in the country. This opportunity allowed us to see exciting in-store promotions and remarkable point-of-purchase displays.
And upon strolling further inside the supermarket, we have seen two custom display racks that hold a special message for shoppers. Each rack is placed near the liquor section.
Corrugated Bottle Carriers from Rewe
From purchasing six bottles of wine or beer, customers will get an enjoyable REWE carrier for free! We totally love this product packaging concept because of the convenience that it offers for shoppers.
These REWE carriers are made from corrugated cardboard and come in two different designs.
The first one comes in an off-white colour and is printed with Hessebub’s logo. It is an exclusive golden-yellow lager produced by REWE, with a steadfast head of foam.
While the second bottle carrier comes in brown colour, printed with different renowned regions around the world.
These custom packaging designs are definitely perfect for housing liquor products, as they add exclusivity and style.
On top of that, they make it easier for customers to carry several bottles at once, which encourages impulse purchases in-store.
How Does GWP Bottle Carriers Work for Promotions?
- A complimentary gift with purchase that encourages shoppers to buy more than one liquor bottle.
- Corrugated bottle carriers are innovative beverage packaging solutions that allow customers to handle several bottles at once conveniently.
- Custom multipack carriers can actively promote certain products even shoppers do not purchase them.
- With suitable material, customers can reuse them several times, boosting brand visibility and awareness.
- Bottle carriers are highly-customizable, regardless of the material. Brands and retailers can easily incorporate their name, logo or message on each to augment retail store activation.
Here’s a similar packaging concept that we have featured before.
This custom bottle carrier is from Tanduay, a Philippine alcoholic beverage company.
Drinks are usually packed in a box without any handle, so shoppers need a bag to haul them. However, Tanduay’s cardboard caddy comes with a handle, so customers need not purchase a shopping bag to carry them.
Moreover, this custom bottle carrier encourages customers to buy the whole set, assisting merchandisers to clear their stock faster.
As it leaves shoppers no other choice but to buy the entire pack, this packaging concept is certainly perfect for increasing sales.
More Innovative Packaging Concepts
MULTIPACK CARRIERS: SIMPLE, COST-EFFECTIVE BEVERAGE PACKAGING SOLUTION
Multipack drink carriers are attached to the top part of the cans or bottles of drinks, making it easier for customers to carry multiple bottles or cans in one go.
Made from high-quality plastic material, they are sturdy yet flexible enough to carry the weight of the bottles.
On top of that, they come in three different styles that provide brands and retailers options to choose from.
SUSTAINABLE PACKAGING CONCEPTS: NONWOVEN BEVERAGE CARRIER
Made from Spunbond Polypropylene, this beverage carrier is comprised of unceasing filaments produced by an integrated fibre spinning, web formation, and bonding process.
It offers environmentally friendly packaging contriving with recyclable materials.
SILICONE WINE CARRIER – CREATIVE PROMOTIONAL MERCHANDISE TO CHEERS TO
Engineered from silicone, this wine bottle carrier is the perfect substitute for cardboard and plastic bottle carriers.
It is sturdy, flexible, fun to use, and valuable. It resembles a mesh net bag, which we usually use to haul fresh produce.
Similar to these innovative packaging concepts are these bottle carriers made from a different range of materials. They are ideal for brands and distilleries looking for ways to strengthen their campaigns through outdoor marketing. These bottle carriers are customizable and offer ample room for brand positioning and creativity.
DRINKS PROMO PRODUCT – FOLDABLE BOTTLE CARRIER
Ideal for outdoor promotional campaigns, this foldable bottle carrier is a simple yet efficient promotional item that your customers will love to receive.
It is made of plastic and screws and it is easily opened by pulling down the two lateral parts.
5 WAYS LEATHER BEER HOLSTERS CAN BUCK UP BEER PROMOTIONS
Made from high-quality leather, this custom beer holster is firm and durable. It provides an insulating layer to keep the beer cold and your legs dry.
Customers can easily fit beer bottles in this beer holster and carry them around in which place they like.
HOW BREWERIES SHOULD CAPITALIZE ON CUSTOMIZED BEER CADDIES
Made from top-notch wood material, these custom beer caddies are definitely sturdier and more stable than their cardboard counterpart.
How Can ODM Help?
Are you interested in developing an innovative packaging concept exclusive for your brand? How about sourcing promotional packaging solutions for seasonal promotional campaigns? If so, then do not hesitate to reach out to our team today!
The ODM team has been helping business owners, retailers, and manufacturers develop unique and customizable packaging ideas and marketing gifts for years now. Our dedicated team of superb designers, Mindsparkz, is also here to help create a suitable packaging concept for your business! We are looking forward to hearing from you!
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One of the best ways to maximize the effectiveness of your custom beer caddy is by adding functionality to it. Learn more by tapping the sketch below.
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