Luxury Gift Set Ideas: 5 Marketing Tips To Promote Your Cosmetics Brand

Have you ever realized how many cosmetics brands are out in the market now? There are countless established and new names out there.  So don’t bother to figure out the numbers. If you are among these rising names in the cosmetics industry, you know where you at in the competition. But do not fret! Eventually, you’ll be on the list of renowned names in the industry. But how? Offering enticing marketing products such as cosmetic luxury gift set ideas would be a great option to consider.

 

Take a look at these luxury gift set samples we found during our travel to France. The perfume shop that was offering this unique cosmetic set is really something! This gift set comes with perfume, a soap, and a soap dish.

The perfume is available in different scents such as Bergamot, Rose, etc. Moreover, the soap that comes with the set is beautifully moulded with an image of a lady. The soap dish, on the other hand, is a complimentary item of the moulded soap bar.

 

5 Marketing Tips to Promote Your Cosmetics Brand with Luxury Gift Set Ideas

 

1. Doll up the packaging.

More than ever, packaging has many essential roles in the cosmetics industry. These include providing protection and safety to the product, enhanced usability, and attractiveness, to name a few. Always keep in mind that the packaging must have the ability to protect the product even in the long run.

Furthermore, remember that image is everything when it comes to cosmetics. The allure of this industry not only lies in the product but in the packaging as well. Customers want their product to look good on both the inside and the outside; thus, creativity is really required in this industry.

Here are the examples of compelling product packaging ideas we have found before. Take time to scan each product and get some ideas to apply to your brand.

 

If you ever wonder how aluminium cosmetics packaging is made, this blog will show you how.

2. Consider the product displays.

Make your cosmetics brand stand out by making the display unique. Creative product display is significant to draw customers near to your brand. Make your presentation interactive, engaging, and memorable. Here’s a perfect cosmetic product display from Watson’s. Take a look at this.

There’s a seat provided that invites customers to check on the product. Moreover, the display is very engaging as it allows people to try each cosmetic item personally.

3. Think about the products to include in the gift set.

When you are planning to offer promotional gift set ideas, you have to consider what items to include first. Make sure that each item complements the other. Take this cosmetic luxury gift set, for example. The brand offers a perfume together with a moulded soap and soap dish. These items indeed match each other.

 

You might want to see this cosmetic gift set from the Ted Baker brand. This fabulous beauty bag contains a body wash, a long-lasting body spray, and indulgent hand cream so customers can feel at home, no matter how far they travel.

 

4. Bring Your Brand to Tradeshows

Exposing your brand in tradeshows and events would help you promote your brand instantly. Participating in such trade shows provides an immense opportunity for promoting startup brands like you.

The exhibitor’s booth may be expensive, but you will surely benefit from this in the end. In addition, your products come into the limelight as a significant number of people are expected to join.

 

5. Offer Samples

Giving samples has always been an effective way to introduce new products. There’s no better way for people to try your offered items than by letting them have a personal experience with them. Furthermore, it is important to ensure your samplers deliver a positive user experience for your marketing strategy to succeed.

 

In a Nutshell…

The demand for cosmetics products is increasing. The rising numbers of cosmetics brands popping in the market can prove this. If you planning to venture into this industry or you are already in the cosmetics business, you have to make sure that your marketing strategy that will be used is beyond what people are seeing today. Think out of the box. Widen your horizon and bring out the best in your brand.

 

How Can ODM Help?

Want to promote your brand through creative promotional ideas? Don’t you worry! We’ve got you covered! We, at the ODM Group, already helped various local and international businesses produce the best marketing items for their brands. Name it, and we create it!

Some of the services we offer are customizing promotional giveaways, creating unique POS display units, producing high-quality gift with purchase ideas, and curating branded packaging designs. Being in the sourcing industry since 2003, we have committed ourselves to give nothing but the best and quality services to our clients. If you want to be one of our satisfied partners, do not hesitate to connect with us today! It would be our pleasure to assist you!

 

Relevant Blogs:

Portable and convenient — a toiletry bag is definitely one of the must-have items when you’re out for traveling. Check out why this cosmetic pack is becoming in demand.

 

Check out this blog and learn the 3 cosmetics marketing lessons from FCUK’s custom wash bag.

 

Here’s another cosmetic gift set idea by the Gillette brand. Find out why this gift set is a must-have for every man.

 

Check out this cosmetics marketing idea. Adopt here some fresh promotional giveaway ideas that will bring you closer to your success.

 

Here’s how Pond’s was able to dominate the retail market with its cosmetic promotional gift idea. Check this out.