4 Smart Marketing Tips to Learn From Brut’s Custom Grooming Kit for Men

Brut De Paris, a famous fragrance brand in Paris, believes that cosmetics are for men too! For many years, cosmetic products have been commonly associated with women. But as years passed and civilization was modernized, cosmetics and grooming products for men became popular. Having said that, the brand’s latest offering – Brut’s custom grooming kit, proves that men need some pampering too!

 

In 1960, Brut was introduced to Paris and soon became the most famous fragrance for men worldwide. The versatile scents are available in perfume spray,  after Shave, deodorant spray and roll-on product.

 

What to Learn from Brut’s Cosmetic Marketing for Men?

1. Get to the Point

Unlike women who can spend hours browsing for the right products, men aren’t willing to do the same. If they visit a mall to buy something, they tend to go directly to the specific shop that offers the product they are looking for and leave after.

This is the very reason why you need to get to the point when selling your product. Make your message bold and clear. Men won’t be patient enough to read what your brand is trying to tell. Let them know about your brand and product at first glance, so they can never miss it.

As cosmetics for women come in various designs and colours, brands prefer dark colours for men’s grooming products to ensure they stand out. That’s how marketing for men and women differs. And Brut’s branded toiletry bag is a perfect example that dark colours are always the best choice for marketing to men consumers.

 

 

 

2. Understand Your Customers

Not all men are the same. Compared with other men consumers, Gen Zs are more conscious of their grooming. Thus, as a cosmetic brand, you should also take time to understand your customers from different generations.

Study their needs and demands. Learn how you could get their interest. Many customers may be into vegan, eco-friendly, or similar products. If possible, make your products suitable for all.

 

3. Make a Good Impression

They say that the first impression lasts. If that is the case, impress your customers right away after they encounter your brand or your product.

With thousands of cosmetics products available online and on in-store shelves, having a unique cosmetics packaging design is crucial to making a good impression. And that is the excellent thing about Brut’s custom grooming kit idea.

 

 

The bag used as the packaging of this grooming set is absolutely impressive. The colour used is wise as it can perfectly blend into anything. Moreover, it is very practical as it can be used even if the products inside have already been used. Furthermore, the packaging is designed with a handle that makes users comfortable while carrying it.

Aside from the packaging, the products that the brand offers make a lasting impression on its men customers. This cosmetic gift set comes with one (1) 100 ml perfume, one (1) 200 ml deodorant, and one (1) 100 ml aftershave cream. Since Brux has been around for more than 6 decades, the brand has already marked its name in the industry.

 

4. Offer Limited Edition Merchandise

Offering customers limited-edition merchandise has a long term benefit for retailers and brands. In addition, businesses can easily gain traction and sell a large quantity to their loyal customers. Limited offer products give shoppers a sense of urgency, thereby giving them the thinking that they have to buy the product as long as the promo is still available.

 

Latest Cosmetic Set Ideas for Men:

This grooming set by FCUK consists of  (1) Fcuk Men’s Sports Hair & Bodywash and (1) Fcuk Men’s Sport Bodyspray. It is made from leather material, making it look classy and durable. The promotional toiletry bag is ideal for grooming essential storage and is perfect for carrying to any business and casual event.

 

This promotional travel bag from Ted Baker is another stunning example of a custom grooming kit for men. The kit comes in a dark navy blue colour that emits a manly and classic appeal. It comes with a 150ml Ted Baker Graphite Black Body Spray & 250ml Ted Baker Graphite Black Hair & Body Wash

 

Wrapping This Up…

As years passed, brands proved that grooming is no longer an exclusive domain for women. As a result, different brands and products started to dominate the market. Since the competition got tougher, it gives more reason for cosmetic brands to level up their marketing strategies. Therefore, if you are into this industry, you better find your way to catch up or reign over other brands.

 

ODM Role

The ODM Group is a sourcing company founded in 2003 and is trusted by local and international businesses. From concept through to production, we provide excellent services needed to bring new ideas to market.

We, at ODM, offer services including the production of custom promotional giveaways, gift with purchase ideas, creating POS displays, and creating brand packaging designs. To ensure that we follow our clients’ desired designers and concepts, we have partnered with Mindsparkz, a team of experienced product designers.

If you want to learn more about our services, feel free to connect with us today! Let us help you bring your ideas to life!

 

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