6 Retail Marketing Tips to Learn from Snow Owl's Custom Vodka Display!

Promoting your vodka brand in the busy retail market is quite challenging. As competitions start to appear after another, marketing your products becomes tougher day by day. Having this in mind, why don’t you consider investing in a highly efficient custom vodka display?

As we all know, retail product displays are crucial to any retail merchandising strategy. Generally, customers’ first interaction with your products in-store begins with your displays. Thus, investing in them matters.

Good thing you have many options to choose from when it comes to retail displays for your drink brand. Here’s an example of an innovative vodka display from Snow Owl.

Snow Owl is a vodka brand made from 100% winter wheat combined with arctic water, giving the drinks a distinguished smooth and balanced taste.

What to Learn from Snow Owl’s Custom Vodka Display?

Every retailer’s visual merchandising strategy is different. At ODM, we gather and feature unique and inspiring POS display ideas we see in the market. We emphasise what we like about them and point out some things brands can improve about their product displays.

Let’s take a closer look at Snow Owl’s in-store display, and let us share with you some of the marketing lessons you can learn from it.

1. Decide which product/s to focus on.

When it comes to your vodka display, you have to be keen on which products you want customers to give more attention to, especially when you have multiple products to display. High-ticket items are usually the ones that are fully protected and placed on the spot where shoppers can easily access them.

2. Choose the proper display for your products.

Once you identify the products you’re focusing on, the next thing you need to do is to choose the right display for them. As we’ve mentioned, there are many drinks display ideas you can choose from. Cardboard FSDU, wooden POS display, video POS display, corrugated display, acrylic and glass displays, to name a few.

Indeed, there are countless types and materials you may consider, but whichever display you prefer, always make sure that it will not overpower the products you are promoting. It should highlight the vodka products instead.

That’s what exactly we like about Snow Owl’s retail display — it effectively showcases each of its products in the market.

3. Ensure that your display design is relevant to your product.

Your marketing goal is to capture customers’ attention and make them avail of your products. But avoid attracting them with the distressed design of your visual merchandise. Never make them wonder why you used designs that are inappropriate to your showcased products.

In the case of Snow Owl, we agree that the brand chose its display designs wisely. These vodka mixes are made from organic ingredients; it uses a nature-themed display that is very suitable for its advertised product.

4. Let your display introduce your brand and products.

As your interaction with people begins with your display, you can maximise its usage by introducing your brands and products through them. You can add text and graphics to them, making shoppers familiar to you. But be mindful of whatever you’re adding to your vodka display. Just make the information brief as you only have a few seconds to make people read them.

5. Maintain your fixtures.

Have you ever visited a retail or liquor store with dirty or unorganised displays? How do you feel? I’m sure you feel disgusted towards the brands that won those particular fixtures.

Messy and not well-maintained liquor store displays leave a bad impression on customers. It makes them feel that you don’t care about your product, so neither they will. The sad thing is that they tend to ignore your products.

It’s essential to keep your retail product displays clean, spaced, and organised so customers can easily find products without feeling overwhelmed. Moreover, it also helps attract more people and affects their buying decision.

6. Find the right location

You might hear it often, but you have to always consider this last marketing tips from Snow Owl. The strategic placement of each retail product display can impact your sales. How would people see your products when it is placed in a spot that is less accessible?

It’s key to keep your visual merchandising within reach. Ensure that your display is positioned in high-traffic areas. It could be near the counter area or along the aisle, ensuring that it will not destroy anyone and be free from blockage.

We believe that Snow Owl’s vodka display was placed in the right spot where people can easily see and access them.

Take a look at these drinks displays we have featured before. Read each of them, and see if you can apply them to your brand.

If you plan to allocate a big budget for your display, you might consider this freestanding display idea from Ballantine. It is an amazingly captivating and high-class liquor display design.

Freestanding Display Design- 5 Reasons Ballantine’s Caught Our Eyes

However, if you have limited or just enough budget for your product display, this creative yet cost-effective wooden display from Borjomi is a great inspiration. Its minimalistic design makes the products presented stand out.

Boost your Drinks Marketing with a Wooden Product Display – Borjomi

Meanwhile, if you are thinking of promoting your drink products in a classic way, this barrel-shaped display is the perfect fit for your marketing idea. Its bespoke and natural character will surely make customers stop to check on your promotion.

Liquor Display Ideas: Stand Out From The Crowd With These Displays!

You can also find more inspiration for your next drinks promotion from this custom vodka gift pack we featured from U’luvka, one of the most awarded drinks brands in the world. Read more here:

Custom Vodka Gift Pack: How U’luvka Achieved Continuous Success?

Frequently Asked Questions:

Where should vodka be displayed?

When displaying vodka in retail stores, aside from ensuring it is in high foot traffic areas, it's also important to ensure it's not under direct sunlight since it will reduce shelf life.

How do I design my vodka display?

In designing your vodka display, you must ensure it is relevant to your product and branding. The display must also ensure the protection of the product while highlighting it at the same time.

What are the benefits of using vodka display?

A separate POS display differentiates your product from its competitors. It also adds value to the liquor product, attracting more attention than the normal retail shelves that consumers are too familiar with.

Final Thoughts,

It comes without saying that product displays are paramount to your vodka marketing strategy. How you present your products to the market dictates how customers see your brand. Thus, you always have to consider the look and the purpose of your display.

Having said that, you can adopt these marketing tips from Snow Owl in designing and creating your own retail fixtures. But whether you’re in the drinks industry or not, these practices are also applicable to you!

Connect with our Team!

Are you planning to design or recreate your current POS display units? If you are, the ODM team is here to assist you. Since 2003, we have helped businesses manufacture displays they use to market their products. We create unique beverage display stands, LED promotional displays, bespoke displays, and a lot of custom and promotional retail fixtures.

If you want to learn more about the displays and promotional products we offer, feel free to contact our team. ODM and our team of experienced product designers from Mindsparkz work together to provide our clients with their marketing and promotional needs. Connect with our team to discuss things with you.