A competitive edge against other brands in the drinks industry is a vital factor in a brand’s longevity. While it’s a must for drink brands to provide a liquor people would want to drink again, it’s just as important to present the liquor in an appealing container and entice them first. U’luvka’s edge is its custom vodka gift pack. Let’s take a closer look at it and learn from the renowned brand!
U’luvka is a vodka brand from Poland and is one of the most awarded drink brands in the world. To date, it has 70 awards to its name. This highly praised vodka is distilled twice and made from rye, oats, barley and wheat first concocted by a famous alchemist in Poland in the late 16th century.
Our team encountered its custom vodka gift pack during one of our visits to a retail store in Dubai. The distinct bottle and its complimentary gifts with unique designs instantly got our attention and compelled us to step closer.
Custom Vodka Gift Pack: How U’luvka Achieve Continuous Success?
The Bottle
The bottle of U’luvka is designed after the alchemy bottles used in distillation.
In addition to that, following the alchemy roots of the brand, U’luvka’s bottle has a “female” rounded bottom and a long “male” neck.
This is in alignment with the philosophy of alchemy that for a transformation to work, two opposites have two be balanced.
The same philosophy can be seen in the brand’s logo on the bottle and the gift set packaging which is derived from the alchemy glyphs of spirits, soul, and a male and female.
The Bottle Hang Tag
The bottle of U’luvka vodka is almost bare of any designs except for the brand logo and the bottle hang tag.
Naturally, the bottle hang tag communicates information the brand wants the consumers to know. Such as the link to the brand’s website.
It also informs consumers about the ingredients used for the high-quality vodka the brand distils and the amount of alcohol it contains.
The bottle necker tag also serves as a visual cue that accentuates the unique figure of the vodka bottle.
As a gift with purchase, the custom vodka gift pack contains two of the brand’s signature “baseless” drinking glasses.
If the bottle and the logo of U’luvka have their roots in the brand’s alchemy history, the branded glasses are a homage to the 17th century Poland court tradition.
However, it also features the same balance between positive and negative, and light and dark in its detailed decoration.
It’s certainly an eye candy in celebrations and since it’s baseless, it would remain at the centre of the party in the hands of everyone that enjoyed them.
The Branding
As we have mentioned so far, the brand is strongly rooted in its alchemy and 16th to 17th-century origins.
The brand made sure these influences will be highly visible in every aspect of the liquor, its container and its presentation.
The minimalistic and unique designs of both the bottle and the free gift glasses fit most kitchen aesthetics too.
Overall, U’luvka successfully utilised its history to stand out and appeal to the aesthetically focused modern market.
The Packaging
Just like its contents, the product packaging of the vodka is designed with intricate symbols and with a simple yet elegant colour combination of black and white.
The brand also ensures none of its content would be damaged in any way through the cardboard cut-outs inside. It keeps the glasses and the liquor bottle from damaging each other.
What Are The Benefits of A Custom Vodka Gift Pack?
A custom vodka gift pack like U’luvka is highly compelling on a retail store shelf since it stands out against the commonly designed bottles and drinking glasses.
The unique and history-rich design of its contents that go well together is especially hard to miss, despite being on a shelf full of competitors. Furthermore, once people purchase the custom vodka gift pack, they’re highly likely to display them because the shapes and designs are aesthetically pleasing and display-worthy.
Another great benefit of a well-designed custom gift pack is it gives consumers a strong impression. And since the packaging, as well as bottle designs, are the first thing people see, a strong impression right off bat makes the brand more compelling.
A custom vodka gift pack like U’luvka made from high-quality materials and designed with intricate attention to detail immediately makes it more appealing to consumers. For them, it means the brand is thoughtful in every part of its product and marketing. It eventually fosters brand loyalty and consistent sales.
Check out more vodka promotions and be inspired!
In another promotion, U’luvka stood out from a store in England with its custom vodka gift pack! See more about it here:
Belvedere Vodka successfully invited customers with a well-designed display stand utilising various props from bottle glorifiers to custom ice buckets. Check out more details below and be inspired!
Shoppers’ first interaction with your brand and products starts with your retail display. Hence, the more visually pleasing it is like this innovative vodka display by Snow Owl, the more they will be compelled to look.
Inspired by the discovery of the Yukagir mammoth, Mamont‘s liquor bottle design faithfully follows its brand and #ChooseAdventure for its retail display stands. Find more about it here:
Functional and elegant, this product packaging that also doubles as a drinks dispenser certainly shows off Belvedere Vodka‘s creative marketing. It even comes with a customisable chalkboard for cocktail labelling.
Find more drinks merchandise and marketing strategies through our work with some of the trusted drink brands in the industry. Just tap the image below!
Accordingly,
The vodka brand, U’luvka, is continuously enjoying success because every aspect of its promotion is simple yet functional and highly practical. The brand also did not shy away from using its roots for a more cohesive branding.
Fortunately for you, ODM can assist your business to make the same clever marketing decisions that will help make you enjoy continued success as well!
What is ODM’s Role?
We’re a promotional product development company that also specialises in the customisation of promotional displays and branded merchandise. Our in-house creative team, Mindsparkz, will work with you closely in product brainstorming and designing creative packaging tailored to your business needs.
Some of the services we can offer you are designing promotional displays like point of sale, point of purchase and outdoor shade advertising, and manufacturing branded novelty items for corporate giveaways and as gift with purchase in retail stores. ODM can also provide you with sustainable marketing options. Just talk to us!
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