How Bill’s Pulls In Customers With Its Clever Outdoor Promotional Displays

If you are in the food industry, how do you keep your customers coming? The way to customers’ hearts is through their eyes! People are visual by nature; thus, indulging their vision first before feeding their stomachs makes them crave your menu more. Over the years, visual marketing becomes restaurants’ foundation to entice people. Therefore, it is one of the reasons outdoor promotional displays matter in restaurant marketing.

 

 

Outdoor promotion is a type of marketing made by brands to grab people’s attention. Businesses highly use this kind of promotion in the food industry.  And some of the most popular formats are billboard advertising and interactive outdoor displays. In today’s generation, we have seen an exhaustive number of outdoor marketing ideas. And Bill’s Restaurant and Bar‘s clever outdoor promotional display completes our list.

 

What’s With Bill’s Clever Outdoor Promotional Displays?

We’ve come across this restaurant, and we can’t deny that we are captivated by its custom outdoor displays. With the displays’ unique and creative designs, there is no doubt that they can instantly stir passersby interest. The restaurant uses two creative store-front displays — a bicycle display and an eye-catching menu board. Let’s talk about these outdoor marketing displays, and allow us to share with you the things that make them stand out!

 

1. The Bicycle Display

The UK has a long and loving relationship with bicycles. Cycling has become the way of life for many. To prove, a study shows that 42% of the residents there have access to or own a bicycle.

 

Utilizing a bicycle for restaurant promotion is indeed a great marketing technique used by Bill’s. Since people have a great fondness for this particular means of transport, they are easily hooked with this outdoor promotional display.

Furthermore, this store-front display idea is undeniably aesthetically pleasing. Moreover, the brand’s creativity is very evident. The display’s presentation is absolutely alluring and attention-grabbing. The color schemes used indeed complement each other. In addition, the brand logo makes it shine even brighter. As Bill’s is recognized as one of the best restaurants in the area, people would be enchanted once they saw this unique restaurant display.

 

2. The Menu Board

Since 2001, Bill’s continue to make its customers drool with its savory menus. The restaurant focuses on using seasonal ingredients; thus, it regularly changes the food it serves to its customers. In that way, the brand can ensure that it always has something new to excite the diner’s appetite.

 

 

Aside from the tempting value meals offered, we are excited about the brand’s stylish menu board. The board design reflects the restaurant’s history and how the owner started as a vegetable seller and then became a restaurant owner.

On top of that, the design of this custom menu board emits a charming and light appeal. There is no doubt why people keep on stopping by the store as this display keeps inviting them to come in.

Furthermore, the strategic positioning of the display helps to pull customers in. The positioning creates the brand’s product and services in the customers’ minds, thus introducing the brand even better.

 

What Are The Other Different Types of Outdoor Displays?

Eyeing to break out some traditional outdoor marketing for your business? Listed below are some of the most popular outdoor promotional displays that you can use for your food business promotion.

• Promotional Billboards and Banners

Promotional billboards and banners are still one of the commonly used forms of advertising. They are absolutely famous in high traffic areas with many highways. Billboard cost may vary depending on the demographics, city, traffic, and even impressions. On the other hand, banners are also effective in promoting brands. They are usually made from vinyl and can be seen in the sports arenas, local community events, and window sign displays.

 

 

• Outdoor POS Displays

Point of Sales (POS) display is not just ideal for the retail market. It is indeed very effective when utilized for outdoor marketing. Bespoke displays can drag customers into your place. Moreover, it is a very inexpensive yet effective way to promote your business.

 

• Street Furniture

This kind of outdoor marketing display is highly utilized in high-foot traffic areas. If you see park benches, bus shelters, sheds, and even telephone kiosks branded with a company logo, those must be are examples of street furniture displays.

 

• Outdoor Signage Displays

Instead of using dull signage in your restaurant, you can maximize your store-front to highlight your food and services offered. LED and other interactive signage displays can make people stop by your store. Consequently, adding information such as your address or contact numbers into this outdoor promotional display would be helpful for your brand.

 

• Transit Advertising Display

Transit advertising is common on the sides of buses. This display is commonly seen in the street, in metro stations, in taxis, or cars. As vehicles keep on moving, the chances of making people familiar with your brand are very high.

 

Final Thoughts

Outdoor marketing is becoming diverse over time. As people’s interests change from time to time, brands keep improving their promotional strategies to catch up with them. But to come up with the best marketing idea, pleasing the eye of the customers is one of the core things to consider.

 

Contact ODM

Inspired by these outdoor promotional displays? Unique and incredibly creative, Bill’s Restaurant and Bar’s outdoor marketing idea is definitely an excellent one. If you wish to do the same strategy for your restaurant promotion, we at ODM would be glad to help. We can help you design and create the best POS display units that suit your brand. Moreover, we can outsource the promotional products you need for your marketing.

ODM is a pioneer when it comes to producing custom promotional giveaways for businesses. We also pride ourself for curating exceptional brand packaging design for our clients. If you want to learn more about our services, do not hesitate to reach us today!

Here’s another dose of outdoor marketing ideas for you!

 

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How did these beer brands fire up events with their massive inflatable outdoor display? See the details below.

 

Who can ignore this sporty outdoor marketing display? This branded foosball table certainly helped Veuve Clicquot to stand out from the competition.

 

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Do not forget to scan the QR code below for more promotional blog ideas from Mindsparkz.