QR Code Promotion: La Sperlongaise’s No-Touch Menu for Marketing

Since the invention of quick response codes back in 1994, QR code promotion has risen in popularity. Different businesses use QR codes all across industries, including restaurant brands. It became a vital part of food businesses, especially during the pandemic outbreak. During our visit to France, this metal disk menu by La Sperlongaise builds curiosity in us.

 

La Sperlongaise is a family brewery established in 1987. It is located in Place de l’Horloge, near Le Vox Cinema. The restaurant serves a menu made from fresh products where people can eat or quench their thirst before or after their cinema session.

 

La Sperlongaise’s No-Touch Menu for Marketing

This restaurant uses a QR code to get their customer’s orders. QR codes are no longer new to people. Most of the QR code menus we see in pubs are in the form of table displays or tabletop banners, but this one is unique to us. La Sperlongaise’s menu code is printed on a metal disk. Everyone who will dine in the restaurant would definitely see this as an unusual one.

 

But how can this no-touch menu help the brand in marketing during this post-pandemic?

1. Eliminate menu sharing between customers.

One of the most significant advantages of having QR codes is that it reduces customers’ contact with things inside the restaurants. The pandemic made people more cautious about things around them, especially when they are outside their homes. In restaurants, a menu is often passed around for people to choose their food to order. Doing this practice would be unsafe for customers.

La Sperlongaise’s QR code menu allows customers to place their orders without waiting for their turn on the menu board. They have to simply scan the code in the metal disk, and voila. They can easily browse the menu. In that way, people feel safer while doing the transaction.

 

2. Reduce staff contact with customers

Using QR codes makes restaurant staff and customers safe. Instead of getting the server’s attention to ask for the menu, customers can simply place their order through the QR code. Of course, staff will still deliver the food to their customer’s tables, but it minimizes social contact. Indeed, La Sperlongaise’s menu disk makes menu viewing completely hands-off for customers.

 

3. Speed Up Table Turns

It is normal to see customers waiting for servers to show the menu. There are instances when restaurant staff cannot entertain the customers immediately as they have to attend to those who come first. As a result, they have to wait for their turn before placing their order. And that is not a good experience for them.

Having a QR code menu on each table allows customers to choose the food they want upon sitting. In that way, it can avoid gaining frustrated diners. Customers can also order additional items during the meal because they forgot to place the order earlier or have decided last minute.

 

4. Can Update the menu anytime

There are circumstances where there’s a special menu that is not available in your kitchen. It is a hassle for the restaurant staff to repeatedly notify customers that food is unavailable at the moment. What’s worse is when the customers are badly craving that specific food, but upon reaching the counter, they find out it is unavailable.

Let your customers see what’s on your menu for the day. Show them right away what food is available. Doing so will let the customers choose what’s on the list. Clearly, it is one of the advantages of using a digital menu in restaurants. You can update it as often as you like without any hassle.

 

5. Save money on printing costs

Most restaurants allot budget for their menu boards or displays. Menus made from paper or cardboard fade through time. The standard menu display we see on diners and other food outlets are made from PVC or acrylic. Those are also ideal materials if you want to have a long-lasting menu display. However, if you invest in something that lasts for years, the metal menu is the way to go.

La Sperlongaise’s metal menu QR code really intrigued us. We have seen a lot of QR code promotions; thus, it is not our first time to see QR codes on metal. What makes us fascinated is its disk-like form. It’s unique for us and really stirs every customer’s curiosity, especially those new to the place. It is also better both for indoor and outdoor dining.

 

Take a look at this wooden menu. We’ve seen this in one of the restaurants we have dined in before. Using a wooden frame is indeed an excellent idea, and using a QR code is also great. At the ODM Group, we also produce such kinds of displays for restaurants and other businesses. This display gave us an idea of how we can help our clients improve their marketing through QR codes.

 

To Sum It Up

QR Code promotion has been proven to be an effective way how to engage with customers more. It makes life easier for both brands and customers. La Sperlongaise proves this to us. Its metal menu with a printed QR code menu is a perfect example of a quirky tabletop advertising idea for us. Indeed, a simple yet effective way to keep customers coming to their place.

For the food industry, offering promotional gifts creates memorable advertising campaigns and gives a positive light to business. Thus, here are creative gift ideas worth trying. 

Contact ODM

Want to design your menu board like what La Sperlongaise has? We at the ODM Group can help you. We create different restaurant promotional items, including tabletop displays, custom menu holders, display stands, and POS display units.

Aside from that, we also offer services such as producing custom promotional giveaways, curating brand packaging design, and gift with purchase ideas. Name it, and we will create them for you. Here at ODM, rest assured that we turn your ideas into a reality.

 

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See how Robinsos win its customers through the gift with purchase strategy. Find out how they utilize QR codes in this marketing.

 

Tap into your creative mind by coming up with myriad designs for promotional QR codes. You can design it to fit your company logo, shape, or size! Stand out among the crowd of QR code users with a uniquely shaped QR. Just like the one below! Tap the photo and see more promotional code ideas.