How Robinsons Wins Customers With This Gift With Purchase Strategy

Robinsons, an English fruit drink brand, is well-known for its refreshing range of real Fruity drinks. They are also the official soft drink provider of the Wimbledon Championships, the oldest and the most prestigious tennis tournament in the world. For this season, Robinsons came up with this stirring gift with purchase strategy— a free family tennis lesson with every Robinsons purchase!

Gift With Purchase Strategy

Gift With Purchase Strategy

 

The Mechanics:

The promotion is open exclusively to the residents of Great Britain (England, Wales, and Scotland) aged 18 years or over only. Customers will have the chance to get a Free Family Tennis Lesson once they purchase a promotional pack of Robinsons from a participating retailer, either online or in-store.

Shoppers should note that a maximum of one (1) claim per household only, for the entirety of the promotion across all retailers. In addition, participants must have internet and printer access to claim their free lessons. They simply need to scan the QR featured on promotional material or visit www.robinsonsfamilytennis.co.uk, confirm the country of residence, and complete the form.

Interested customers can check out the bottle neckers attached to the Robinsons’ promotional pack to further read on the details of the gift with purchase promotion.

 

Gift With Purchase Strategy

Gift With Purchase Strategy

 

Winning Customers, the Robinsons’ Way:

  • Bottle Neckers are potent marketing tools that brands can utilize in various promotions, such as this excellent sample by Robinsons. It is one of the easiest ways to pique the attention of customers who are taking their usual stroll in the supermarket. Robinsons has also found a convenient scheme to inform the customers about the promotion mechanics through this strategy.

  • Incorporating promotional QR codes into their marketing campaign evidently makes everything handy not just for their customers but for their brand as well.

    Customers are only a few steps away from their free family tennis lesson by scanning the quick response code. This will save time and effort from their side. It will be an ideal approach for Robinsons to further educate their consumers regarding their products and partnership with Wimbledon.

Gift With Purchase Strategy

Gift With Purchase Strategy

  • This Wimbledon-inspired promo can create the necessary buzz that they need. Surely, this will light up the eyes of sports fans, especially those who are into Tennis. It can also catch the interest of those parents who would like to give their family a quick break from their busy schedule or simply engage in a wonderful recreational activity.

  • Robinsons’ drinks promotion idea wins customers by targeting tennis enthusiasts and families. With their established partnership with Wimbledon, it is not impossible to make this happen. Gradually, more people will gain interest in the sport itself or why did Wimbledon choose Robinsons as their official soft drink provider. Who knows? This smart promotion might discover the future Wimbledon champion.

Gift With Purchase Strategy

Gift With Purchase Strategy

 

In Conclusion,

A gift with purchase strategy is one of the most powerful marketing approaches that you can utilize to achieve brand goals. Take this notable example by Robinsons, where it offers a free family tennis lesson for each purchase. Every household can have the opportunity to enjoy this delightful gift with purchase marketing whilst the brand can expand its brand reach and educate more people about its nurturing partnership with Wimbledon.

If you are interested in coming up with your own gift with a purchase strategy, don’t hesitate to reach out to our team. With have years of experience in customizing, designing, and producing gift with purchase ideas. There are a lot of customization options available, and we can include your brand’s name, logo, or message on each item.

Here at ODM, our team is always updated on the latest branded promotional product ideas in the market. Thus, we make sure to uphold our mission of providing clients with high-quality and effective promotional merchandise.  We will always be more than happy to assist you with all things promotional!

 

We have featured before these Robinsons x Wimbledon blogs; you might want to check them out:

Robinsons launched this tennis-themed on-pack promotion for each purchase of their soft drink variants. Participants can enter the online competition using the last four digits of the barcode found on the label of the promotion pack at www.robinsonsfun.com/wimbledon.

 

In this promotion, customers will have a chance to win a summer hamper when they purchase any of Robinsons’ participating products. Through this blog, we will discuss how a customized POP display elevated this marketing strategy.

 

And if you’re looking for more GWP promotion ideas, don’t go further!

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2023-10-11T14:15:14+08:00

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