POP displays or Point of Purchase Displays are an essential part of in-store marketing. Managers understand its powerful advertising potential within busy store spaces. Customized pop displays come in various sizes, shapes, and styles.
One of the most widely used point of purchase displays is the shelf talker. Custom shelf talkers are advertising media attached to retail store shelves, primarily used to introduce new products, advertise promotional campaigns, and announce discounts and sale. We have seen so many beautiful and innovative shelf talkers before but these 3 examples below still made quite a good impression on us.
If you are looking for shelf taker design inspiration, then check out these exceptional examples.
Customized POP Displays – What Stood Out?
Belvoir Fruit Farms
Customized POP Displays
Belvoir will give away £500k worth of prizes to winners of Sip & Dip summer raffle promo. The brand conveyed this message clearly through their promotional shelf talker. In addition, Belvoir utilized custom bottle neckers to further build customer engagement. The mechanics are printed on the shelf talker as well as on the bottle neckers to encourage customers to join the online contest.
Shoppers can win:
- a hot tub
- picnic rucksack
- paddling pool
- a set of Belvoir drinks
- Sip & Dip towel and other summer items
- £50 Joules Gift Cards
Here’s how Belvoir used bottleneckers to their advantage:
Robinsons Fruit Cordial
Customers will have a chance to win a summer hamper when they purchase any of Robinsons participating products. The word “Win” is big enough for shoppers to see the shelf talker straightaway, thus allowing them to make a quick buying decision upon entering the store. They used bold colors to create a strong statement that is hard to ignore.
Customized POP Displays
We can also see the logo of Nectar loyalty card, a loyalty card scheme in the UK, imprinted on the shelf talker. This means shoppers will be able to earn points when they buy any Robinsons fruit cordial.
Furthermore, we love the contest giveaways they are offering because:
- their summer hamper adds an exciting element to their marketing scheme.
- promises to keep customers hydrated all throughout the summer.
- the offer helps maximize sales by encouraging customers to purchase more for a higher chance of winning
Close Up
Customized POP Displays
A product of Unilever, Close Up Toothpaste is currently promoting their Precision Clean toothbrush through their attention-grabbing shelf marketing display. The main designs pop against the black background, making it easy for customers to spot their advertisements. Using a custom pop display gave them a huge advantage over other brands because it effectively highlights what is good about their merchandise.
What Have We Learned from These Examples?
Shelf talkers are important pos advertising tools because of its eye-catching placement, on-shelf call to action, and flexibility. Al[l these three examples definitely made a lasting impact on us. Here’s why:
- Clear Message : Through these customized pop displays, Belvoir, Robinsons, and Close-Up were able to get their message across in a clear and straightforward manner. Each of these shelf talkers are branded and features eye-catching designs.
- Brand Placement : As the shelf talkers are positioned at eye level, the chances of being noticed is high. This is especially helpful if your merchandise display is at the center or back of the store. With a shelf talker, busy shoppers will not miss your special offers.
- Boost Sales : By using these custom pop displays, they were able to push their products front and center, giving them a chance to improve their sales. Shelf talkers are great for introducing new products and promote special offers, prompting customers to take action.
ODM Can Help
Are you ready to create your own customized POP Display? If so, why not speak with The ODM team? We have years of experience in design, sourcing and manufacturing promotional products. So contact our tam today to know more about how we can help you grow your business through effective custom promotional merchandise and point of sale displays!
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