Holiday promotional products can lose their value quickly once the season is over. It is a common sight in January to see shelves full of unwanted Christmas stock being sold at a discounted rate. Overstocking like this can result in lost revenue, and marks a missed opportunity to capitalize on the holiday season.

The best way to avoid this is to run a limited supply seasonal promotion. This has two key benefits for you and the customer. Firstly, by limiting the supply of the product, you increase the perceived value. Secondly, your limited stock will reduce the chance of seasonal product over-spill. Avoiding the chance of you having Christmas stock in January.

There are some great examples out there of limited supply seasonal products targeted at a particular holiday. Starbucks has been supplying customers with the opportunity to purchase Halloween-themed mugs and cups. These encapsulate the holiday spirit whilst also being reusable, what a great idea!

holiday promotional products

holiday promotional products

No matter what the holiday season is, do not let your holiday promotional product go to waste. Follow these 5 golden rules so that you can maximize the success of your holiday promotional products.

holiday promotional products 1

holiday promotional products

5 Rules for Holiday Promotional Products

1 – Plan, and Plan Early! 

Preparing in advance for your holiday promotions is the most important key to success. For example, if you want to sell a Christmas themed snow-globe, the initial brainstorming of the product all the way to the final delivery can take up to 120 days. The type of product you require will alter this time frame, but planning ahead never hurt anyone.

branded-snow-globes-

Branded Snow Globes

 

2 – Create an Eye-Catching Display to Host Your Product

To sell a holiday promotional product more effectively, make it stand out from your standard year-round products. A great way to achieve this is by creating a custom point of sale (pos) display. These displays not only help to create the holiday feel inside the store but also lets customers know that your brand is involved. Custom Halloween point of sales displays is great for this.

Retail-Product-Display

Retail-Product-Display

3 – Take Advantage of Social Media

Some holiday seasons go as quickly as they come, therefore a quick and efficient way of advertising your holiday promotional products is needed. Your brand’s online presence (Facebook, Twitter, Youtube etc.) should be fully updated to match your seasonal promotions. Check out this screen-grab from Starbucks’ website on the run-up to Halloween.

Starbucks Halloween Promotion

Starbucks Halloween Promotion

4 – Create Products That Last

A common criticism about seasonal products is their longevity. Beat this trend by making products with a life that continues beyond when the holiday is over. Seasonal mugs and holiday-shaped cooking equipment are two great examples of this.

custom-silicone-moulds

custom-silicone-moulds

5 – It is Never Too Early to Start Selling

Holiday promotional products should start being sold as soon as the relevant season is coming up. Christmas gifts go out the day after Halloween, and Valentine’s day gifts go out after the new Year. Doing this will maximize the shelf time of your product, and ensure that it receives maximum attention before the season starts.

Are You Looking to Source Some Holiday Promotional Products For Your Brand?

You’re in luck! At The ODM Group, we offer our clients a range of services whether you’re interested in an existing product, want a marketing gift, or start from scratch to design your own product! If you are interested in designing your own holiday promotional product, our in-house team of product designers can help create a customized product with different colours and details! This will help increase brand loyalty through the sentimentality of the gift! Feel free to contact us to find out more!

Check Out Our Other Blogs

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