Highlight Your On-Shelf Marketing with Shelf Talkers

When it comes to on-shelf marketing, shelf talkers are the number one go-to point of sale display. When done right, they can create long lasting brand impression. Here’s a fantastic example of a remarkable and effective shelf marketing display from Nestle ‘s Bear Brand.

Found in the milk section of a grocery store in the Philippines, the LED lighted display is eye-catching and is hard to miss. Its bright display is inviting customers to come check out their range of products. Unlike the usual corrugated cardboard shelf talker, this one by Bear Brand utilizes LED to highlight their brand name and products. So what makes this display remarkable?

 

Here’s why we love this on-shelf marketing Idea

• Effective Brand Placement : Brand placement is everything. Making sure that the shelf display is on eye level is key to a successful on-shelf marketing. This is because shoppers tend to notice what is within their line of sight. Hence, the brand is getting lots of eyeballs and foot traffic with their custom shelf talker.

 

• Well-Lit- There is something about shiny things that attract people. Upon seeing this on-shelf marketing display, we were immediately drawn to the shelf. The light made the design pop and we can see it from a great distance.

• Communicates Brand Message Clearly – With so many similar products on the shelf, it is important to distinguish your brand in a positive way. That is why having a promotional shelf talker or a shelf banner that is custom made for your company is a good addition to your shelf marketing. In our example, the LED light made it easier for customers to see what is written on the custom shelf talker.

• Easy to Implement – If you want to improve your on-shelf marketing at a low cost, then a branded shelf talker may be what you need. They come in various styles, shapes, and sizes while materials range from simple corrugated cardboard to acrylic, plastic and wood. No need for special equipment to attach them in your shelves. As a result, merchandisers have more time to focus on other important marketing tasks.

 

 

Our Key Takeaways…

Shelf talkers and branded shelf banners are just two of the most effective shelf marketing tools your company should consider using. What we love about shelf talkers is that they differentiate your brand from the rest in a positive way. They are also easy to incorporate into your existing merchandising shelf or POS display.  And because they are placed right at the point of sale, they can influence customers’ buying decisions, creating a call to action that prompts customers to take action “right now!”

So if you need help designing promotional materials for your shelf marketing contact The ODM Group. Our team will provide assistance sourcing your custom point of sale displays, marketing gifts, and even custom promotional giveaways.

For more shelf marketing ideas, check out these previous case studies.

 

Shelf Marketing Ideas:

Sunlight Vietnam stood out with their unique shelf talker. What we love about this display is the LED light in some parts of the display to emphasize their brand name and product.

 

If you are looking for fresh on-shelf marketing ideas, then check this blog out. You’ll definitely love it.

 

This retail shelf talker by Johnson’s is different from the usual shelf talkers. It has LED lights to highlight its brand name and range of products.

 

In this blog, we listed the signs that your shelf displays needed an update. Check this blog out!

 

These customized display racks in Thailand allow customers to test their products. Ingenious and attention grabbing, we find this really effective for brand activation.