9 Advantages of Using Custom Point of Sale Displays in Retail

It goes without saying custom point of sale display isn’t just a fixture; it’s a strategic masterpiece, capable of transforming a mere shopping trip into an unforgettable brand experience. From captivating designs to irresistible product placements, these unique installations are the secret weapons of brick-and-mortar stores, effortlessly driving sales, engaging customers, and cementing brand identity.

In this blog, we explore the manifold advantages of harnessing the potential of custom point of sale displays, shedding light on what makes them a pivotal tool in modern retail and how retailers can maximize this concept to enhance their bottom line.

Understanding Point of Sale (POS) Displays

Point of Sale (POS) displays, often referred to as checkout displays or simply “endcap” displays, are the strategically positioned marketing tools used within retail spaces to grab the attention of customers just as they’re about to make a purchase.

These displays are typically located near the cash registers, at the exit, or in high-traffic areas, ensuring that they are almost impossible to miss.

Purpose

POS displays serve the primary purpose of increasing sales by enticing customers to make last-minute, often impulsive, purchases. They are carefully designed to showcase specific products, promotions, or campaigns to maximize their visibility.

Evolution

While the concept of POS displays is not new, their evolution has been remarkable. In the past, they primarily consisted of basic shelves or racks. Today, they encompass a wide range of styles, from standalone kiosks to high-tech digital screens. This evolution mirrors the shift in consumer behavior and expectations.

9 Advantages of Using POS Displays in Retail

Custom Point of Sale (POS) displays aren’t just attractive additions to a store; they are potent catalysts for boosting sales and enhancing the overall shopping experience. Let’s explore the myriad advantages these displays offer in the world of retail:

1. Attention-Grabbing Power

In a crowded retail space, grabbing the customer’s attention is a challenge. POS displays, strategically placed near the checkout, are designed to stand out, effectively breaking through the visual clutter and making an instant impression.

2. Impulse Purchase Booster

Perhaps one of the most significant advantages of POS displays is their ability to trigger impulse purchases. Customers, while waiting in line to pay, often spot products on display that they hadn’t planned to purchase. The allure of these products can lead to spontaneous buying decisions.

3. Promotions and New Arrivals

POS displays are perfect for highlighting promotions, seasonal offers, and new arrivals. They provide an excellent platform to convey special deals and limited-time offers, creating a sense of urgency and excitement.

4. Enhanced Shopping Experience

A well-designed POS display can significantly enhance the overall shopping experience. Customers appreciate discovering new and exciting products or being reminded of items they may have overlooked during their shopping journey.

5. Brand Reinforcement

Customized POS displays play a crucial role in reinforcing your brand identity. They allow you to communicate your brand’s values, aesthetics, and unique selling propositions, fostering brand loyalty and recognition.

6. Increased Sales

The primary goal of POS displays is to drive sales, and they do so efficiently. They capitalize on high-traffic areas and capitalize on the customer’s state of mind, resulting in an immediate sales boost.

7. Cross-Selling and Upselling

These displays offer opportunities for cross-selling and upselling. Retailers can strategically place complementary products together, enticing customers to purchase more items or upgrade to higher-value options.

8. Customer Engagement

Interactive and engaging POS displays are becoming increasingly popular. They not only showcase products but also involve customers in various ways, from product demonstrations to digital experiences. This engagement can leave a lasting impression.

9. Data Collection

Modern POS displays can incorporate technology that collects valuable data on customer interactions. Retailers can gain insights into customer preferences, behaviours, and product interests, helping them make informed decisions about future merchandising strategies.

Things to Consider for Making a Good POS Display?

Creating an effective point of sale (POS) display is not a matter of chance; it’s a skilful art that combines design, strategy, and consumer psychology. To ensure that your custom POS display achieves its goals, here are the key elements that make up a successful display:

1. Strategic Placement

The first rule of a successful POS display is its location. It should be strategically positioned in high-traffic areas, ideally near the checkout or exit. Placing it where customers naturally pause or queue maximizes exposure and the likelihood of engagement.

2. Eye-Catching Design

Your display should be visually captivating. Use colours, shapes, and design elements that align with your brand while ensuring that the display stands out from the store’s surroundings.

Likewise, the design should maintain consistency with your overall branding, making it instantly recognizable as part of your store’s environment.

3. Clear and Concise Messaging

The message conveyed by your POS display should be clear and concise. Customers should instantly understand the product, promotion, or offer being presented. Use persuasive language that creates a sense of desire.

4. Practicality and Functionality

Ensure that products on the display are easily accessible to customers. If items are hard to reach or handle, you risk frustration and abandoned purchases.

Keep the display well-stocked and organized. Empty spaces or cluttered displays can deter customers. Regularly replenish and maintain the display to maximize its effectiveness.

5. Seasonal and Thematic Adaptability

Tailor your POS display to align with seasonal changes, holidays, or specific store themes. This adaptability keeps your displays fresh and appealing throughout the year.

6. Lighting and Visual Appeal

Consider lighting to accentuate your display. Proper illumination can make products more enticing and visually appealing. Use visual cues to guide customers’ attention to specific products. This may include using color, size, or positioning to create a visual hierarchy.

7. Interactive Elements

Incorporating interactive elements can add another layer of engagement. This might include touchscreens, product demonstrations, or QR codes linking to additional information. Interactive displays can keep customers entertained and informed.

8. Durability and Safety

Ensure that your POS display is durable and can withstand the wear and tear of a retail environment. Poorly constructed displays can diminish the overall shopping experience.

It is also important to pay attention to safety concerns. Sharp edges, unstable structures, or items that can be easily pulled down by curious customers pose risks that need to be minimized.

Real-World Examples and Case Studies

Real-world examples and case studies provide valuable insights and inspiration for retailers looking to maximize the potential of their point of sale (POS) displays. Let’s delve into a selection of notable examples and case studies that showcase the effectiveness of well-executed POS displays:

1. Hokkaido Baked Cheese Tart

The brand advertised its durian cheese tart, and it did a great job of presenting its product in a visually enticing manner.

For those not in the know, Durian is a fruit that grows primarily in South and Southeast Asia. It gives off a pungent smell so even if tastes good, it repels first-time eaters. However, their display gives this foul-smelling fruit a new face. Passersby will be curious to know how it tastes or whether it smells.

2. Le Tea

Le Tea and other tea brands have also set up their own POS standee to promote their herbal teas. The colourful graphics, which look summery and refreshing, suit the products very well.

3. Carnex

Carnex is a leading company in Serbia in meat and its products. In its custom display design, it features three flavours of their paste, which are liver, chicken and fish with vegetable paste.

The custom display also sports words that can be translated to, “I think of you when the dawn breaks,” which is a fitting tagline for a paste mostly used with bread in the morning.

Apart from that, the phrase right below the brand’s name can be translated to, “We love them together,” further strengthening the taste their paste can add to people’s daily bread and morning.

4. Kinder

The shelves are customised, so products fit well. We certainly love how neat the Kinder Joy boxes are packed on the shelves. Plus, their display is very much elaborate, with colourful illustrations of Christmas characters, which really appealed to kids.

5. Tiger Beer

Tiger’s display aced this through its eye-catching visuals enhanced with LED lights lining the display and the brand’s name. Right from the get-go, it’s already hard to miss the display.

The strong visual design also leaves a lasting impression on customers, which results in easier brand recall and differentiation. In addition to that, the display clearly guides people on where to find the brand’s product so they don’t have to go around and be tempted to get a different brand.

To Conclude

The advantages of utilizing custom POS displays in your retail store are manifold. They not only enhance your sales but also elevate your brand and customer engagement. By embracing the art and science of these displays, you’re better equipped to thrive in the ever-evolving retail industry.

Whether you are a small boutique or a large chain store, the potential for increased sales and customer loyalty is substantial. Remember that the most effective displays are born from creativity, data-driven insights, and a deep understanding of your customer base.

How Can ODM Help You?

At ODM Group, we’re your trusted partner for designing and producing custom Point of Sale (POS) displays that drive results.

We collaborate with our partner team of talented designers from Mindsparkz, who specialize in creating captivating, on-brand designs tailored to your unique needs. With their creative expertise, your POS display will stand out in any retail environment.

We also understand that one size doesn’t fit all. Our team works closely with you to create custom solutions that meet your specific goals, whether it’s increasing sales, launching new products, or reinforcing your brand identity.

Send us an email today to get a detailed quote!