How to Spice Up F&B Marketing With POS Merchandising Display?

It goes without saying that a POS merchandising display plays a crucial role in marketing, especially for businesses inside the retail arena. It does not just serves as product storage but also makes your brand easier to spot and stand out in the store.

Talking about visual retail merchandising, let’s review this bespoke display by Nam Duong.

Nam Duong was established in 1951 and serves every Vietnamese table with quality and unique traditional flavours and ingredients.

It is one of Vietnam’s leading brands in the sauce and seasoning industry, with products such as soy sauce, dipping sauce, chilli sauce, ketchup, seasoning and other sauces.

What Makes this POS Merchandising Display a Head-Turner?

As a marketing agency that’s always on the lookout for creative promotional campaigns, this custom retail display is a real head-turner for three reasons.

1. The display has a unique design.

To start with, let’s discuss its bespoke shape and design.

We are surely captured by this bottle-shaped POS merchandising display.

It looks like a gigantic version of its bottle packaging, making it appealing inside the store.

Likewise, it comes in 4 layers to accommodate several varieties of its products.

2. Integrated with LED lights to highlight products.

LED lighting provides a wonderful, eye-catching opportunity to draw foot traffic and increase sales.

Designed with LED lights, the display helps the brand highlight its products in retail.

The lights are positioned on the top of the display, making its logo and products more visible to customers.

3. Nam Duong’s branding reflects on the display.

Aside from its signature colour and distinctive logo, Nam Duong ensured that customers would easily spot its products in crowded store.

Comes in a bottle shape, the brand indeed makes its display stand out and recognisable in retail.

Take a look at this another flavourful marketing by Nam Duong…

This custom-branded shelf talker is promoting Nam Duong soy sauce. While this looks like a normal shelf talker from afar, it is more than what meets the eye!

The shelf talker features a cardboard cutoff of a soy sauce bottle that is oscillating back and forth. It is also used blinking lights to emphasize its product.

Incredibly Moving Adverts – Branded Shelf Talker in Vietnam

5 Ways to Spice Up Your F&B Marketing Through Displays

Whether you are in the food or beverage business and selling items in retail, a POS merchandising display for your products is a must-have. But how can you ensure that this display can help you convert bypassers to buyers?

Simply by investing in its design. Your POS’ design also plays a significant part in how to market your brand and products. Listed below are some of our practical tips on choosing an effective design, thereby helping you spice up your marketing in retail.

1. Know your audience.

The most important thing to consider when designing your product display is who your target audience is. Knowing who your audience makes it easier to design a display and graphics that will send the right message and match their needs.

2. Stick to your design.

Make sure your design complements your branding so you can continue to increase brand equity and brand recognition. It’s crucial to keep your aesthetic and copy consistent all the time.

3. Keep your message clear, short, and on point.

Keep in mind that there is limited space on your display, so you must be concise with your messaging. Always apply the “less is more” concept when choosing your POS design.

4. Select the correct shape and size.

Remember that every retail space has different requirements when setting up displays within their premises. And it is something you always need to consider.

Another consideration to keep in mind is the amount or number of products to be stored on display. Can your product be offered separately or as part of an end cap display? Knowing the limitations of how your product can and cannot be displayed can help you to make an informed decision about selecting the correct size for your display.

5. Be bold and creative.

You only have a few seconds to pique your customers’ interests; thus, you have to take advantage of this opportunity. Ordinary and plain POS merchandising display has a lesser chance of getting noticed. Meanwhile, a unique and creatively designed retail store display attracts and increases foot traffic.

Therefore, when choosing promotional display design, always think outside the box. Be bold and creative.

More Bottle-Shaped Display Ideas

Bottles come in distinctive forms that make them eye-catching and exclusive. They are naturally appealing and offer a fantastic branding opportunity.

Scroll down for more examples of creative POP displays from different brands replicating the bottle packaging of its products!

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On top of your point-of-purchase marketing, there are more ways to make your brand stand out in the competitive retail setting. Our team can help you produce point-of-sale displays, promotional product packaging as well as marketing gifts!

You might love to check out our previous projects with renowned brands in the Drinks Industry for some inspiration!

To Wrap Up

Different from other displays inside that particular store, Nam Duong’s POS merchandising display successfully piques Vietnamese shoppers’ interest. Therefore, if you’re in the F&B business, being as creative as Nam Duong’s team will certainly help you gain your audience’s attention.

Likewise, following the five simple tips mentioned above will also help you create a POS design that converts passers to paying customers.

Harnessing Our Creativity

We at the ODM Group have almost two decades of experience designing and producing different POS displays for local and international companies. Moreover, we assist various brands in creating high-quality free-standing display units.

Check out more of our works by tapping the image below:

In addition to that, we also manufacture quality sports promotional merchandise, seasonal promotional products, branded corporate giveaways, on-pack premiums, promotional freebies, and gift-with-purchase ideas.

Our product designers from Mindsparkz help clients in designing and creating the product design they need for their brands. From Concept through to Production, we provide every service required to bring new ideas to market.

Contact our team today to get complete details about our products and services offered.