6 Lessons to Learn from this Creative POP Display from Coppa Cocktails

The goal of every in-store product display is to make customers stop and look at what a brand is offering. It wants them to notice that they are different and that its products are worth considering. But what makes a good one? Let us share some key points with this creative POP display from the famed cocktail brand, Coppa Cocktails.

Creative POP Display

Coppa Cocktail is first conceived as a solution for bars and clubs to produce high-quality cocktails in the absence of skilled bartenders. Years later, it was officially rebranded as Coppa Cocktail with a wide range of ready-to-drink cocktails for every house gathering.

What Are the Lessons to Learn from this Creative POP Display?

1. Design is indispensible. 

A good custom point-of-purchase display should be designed to attract attention.

If you want people to stop and look at what you offer, then make sure that it is designed in such a way that they cannot help but notice it.

You can use bright colours and bold graphics to make your display stand out from others in the retail setting. Just like what Coppa Cocktails did on its creative POP display!

2. Use your product.

One of the most important parts of running a business is getting your products into people’s hands. A simple way to do this is by leveraging your own products to draw them in.

You can use merchandise currently in stock to tell a story or design a display around seasonal promotional products.

We love how the cocktail brand created a POP display design that replicates the appearance of its bottle packaging.

3. Stability is a big factor!

This isn’t so much about the design as it is about the construction.

Having a custom POP display that is well constructed is essential to the success of your brand in a saturated environment.

It allows you to display your products in the best light, allowing potential customers to see the product clearly and make an informed decision.

4. Keep it at eye level. 

When designing your POP display, make sure that it’s within easy reach of anyone walking by.

A good rule of thumb is to keep your products or display case at eye level.

This way, customers won’t have to bend down or strain their necks when they look at your products.

5. Ensure product safety.

One of the most significant factors to consider in creating your freestanding retail display is the safety of your products.

Your POP display needs to be able to hold the weight of your items, so make sure that it’s sturdy enough to do so.

A stable display is essential if you want to create an impact on your customers.

6. Communicate with manufacturers.

Don’t be afraid to ask for help – if you’re new to using POP display stands or looking for more insights, it’s worth asking someone who knows more about them than you do.

Corrugated display manufacturers may be able to offer advice on how best to use the stand and what type would suit your needs best.

Creative POP Display
Creative POP Display
Creative POP Display

More Bottle-Shaped Display Ideas

Bottles come in distinctive forms that make them eye-catching and exclusive. They are naturally appealing and offer a fantastic branding opportunity.

Scroll down for more examples of creative POP displays from different brands replicating the bottle packaging of its products!

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Check out more POP merchandising displays here:

This promotion by The Laughing Cow, a French cheese brand, used different POP merchandising displays for various products and goals.

On top of your point-of-purchase marketing, there are more ways to make your brand stand out in the competitive retail setting. Our team can help you produce point-of-sale displays, promotional product packaging as well as marketing gifts! 

You might love to check out our previous projects with renowned brands in the Drinks Industry for some inspiration!

Marketing Gifts for Drinks Industry

To Conclude,

A creative POP display can provide a platform to showcase your products in a way that tells a story and engages consumers before they even reach the shelf. It can help you generate more sales, increase brand awareness and promote your products.

Are you inspired by this bespoke POP display idea from Coppa Cocktails? Let us help you achieve your own creative product display!

On top of that, we can also help you brainstorm and produce promotional products, design eco-friendly packaging and source materials with our trusted merchandisers for your corporate gifts, on-pack promotions and even virtual event swag packs. Inquire now!

2023-07-06T10:39:21+08:00

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