Marketing 101: How to Create a POP Display Design that Sells?

Here’s the thing; once your products hit the retail shelves, you tend to reach a broader customer base and generate higher sales. That sounds awesome, right? Selling merchandise in a retail store is an exciting part of any marketing. But before you actually see its result, you need to be more specific and creative in choosing the POP display design that you’re going to use.

Here’s an example of a meticulously planned retail store display that not just captivates customers’ attention but also sells. We found this display idea by Crystal Bohemia in a store we’ve visited in France.

 

Crystal Bohemia is one of the world’s leading producers of lead and lead-free crystals and the largest producer in the Czech Republic. The company history started in the 18th century, and it continues to grow until today.

 

How to Create a POP Display Design that Sells?

Some POP display adopts minimalistic design, while others integrate complex style. But no matter how simple or composite a display appears, its creation still involves careful planning and thorough research. If you are ready to gear up your marketing through pop displays, we’ve prepared a complete guide for you to follow. Let’s get started!

• Incorporate your brand logo and identity

The first thing to consider in creating your pop display design is your brand identity. The colour palette you have to use must follow your brand logo. A smart merchandising store display should complement the brand identity, helping customers recognise and remember you even in the busy and crowded market.

A good example of a creative POP display that utilised the logo for their different displays to entice customers, maximising the benefits of both displays.

 

• Identify your strength

What makes your brand or product different from the other? Identify your strengths and incorporate them into your display. Include a short message that introduces and highlight the things that make you special. For instance, Crystal Bohemia emphasised that their crystal products are highly exceptional in their POP display.

 

• Consider accessibility

Think of a pop display design that is accessible to people. An eye-level display, for example, makes a great display. Based on research, shoppers prefer to avail of products presented in an eye-level position.

 

Items displayed over customers’ heads are most likely to be ignored. Thus, to give them a hassle-free shopping experience, make sure that your pop display is easy to access and customer-friendly.

• Highlight your product

Your product should be the main attraction of your POP display. Ensuring that your product complements your display’s design is another key factor to call shoppers’ attention.

Crystal Bohemia’s elegantly designed product display idea is an excellent example of a unique and attractive product showcase. The products are secured in a cardboard stand, making them safe from possible damage.

 

• Conduct competitor’s analysis

Keeping an eye on your competition’s work-about helps you develop a marketing strategy to outsmart them. Moreover, it will help you recognise their strengths, which you can adapt to your business, and their weaknesses which you can target to create gaps from them.

Take time to research your competitors’ displays in the market. What makes their pos display design compelling? Are there lacking elements to their in-store display ideas? Considering these factors can help you decide what kind of display you’re creating.

 

Here are other steal-worthy POP display designs we’ve featured before. 

If you’re aiming to boost your return on investment (ROI), this creative merchandise display concept is the way to go! Minimalist yet creative, Waterdrop tea created higher engagement with its customers through its display.

 

This creative POP display with a back-to-school theme made a great buzz in E.Leclerc Hypermarket in France. See how a bespoke retail display like this can fuel up your in-store marketing.

 

This Harry Potter inspired POP cardboard display can bring a different kind of magic to your promotion. See how you can integrate this marketing concept into your business.

 

Putting it All Together,

Keeping all these guidelines in mind will surely help you come up with the best and effect POP display design possible. But to turn your ideas into a reality, you need to be careful in choosing the company that will manufacture your display. Remember, the success of your marketing campaign will also depend on them.

Here’s a bonus guide on finding the right store display manufacturer.

 

What Can We Offer?

At the ODM Group, we specialise in manufacturing various types of POP and POS displays. Whether you’re in the drinks, cosmetics, or healthcare industry, our team can assist in producing quality promotional materials. End-cap, free-standing unit, or island display— name it and create it for you!

Our product designers from Mindsparkz will help you create the design and style you need. Feel free to connect with us to learn more about our products and services offered. Let’s get started!

 

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