Aside from hand-picked wines and spirits, Le Clos successfully welcomes travellers in Dubai with its gigantic LED wine barrel display. The brand has recently revealed a new boutique at Dubai International Airport, giving tourists the luxury to taste their premium quality beverages.
Le Clos is one of the world’s leading fine wine and spirits stores. The company has ten outlets conveniently located throughout Terminals 1&3 at Dubai International Airport.
Moreover, it offers a selection of complimentary services to make customer’s shopping experiences more convenient and special.
What About the Wine Barrel Display?
As travelling has become more accessible in the past few months, businesses inside Dubai’s Duty-Free arena also grab this opportunity to recover and present their brand more creatively. And among these brands is the famous Le Clos. Who wouldn’t be captivated by its custom in-store display? Let’s take a look at it.
At first, this display looks like a simple classic barrel only. But wait, there’s more! This barrel store display is integrated with LED lights and a video display. It’s undoubtedly a perfect combination of classic and modern design.
But apart from its innovative design and functionality, its gigantic feature literally makes this wine barrel display stand out in-store! This four-meter high display makes tourists amazed with it.
The stacked-barrel-shaped LED screen is located on the main concourse; thus, it’s hard for passersby to ignore it. In addition, its gigantic name displayed on the barrel screen helps Le Clos introduce its brand to travellers.
Le Clos Barrel Display vs Other Featured Displays
Le Clos proves that its premium products deserve high-quality display. Definitely, not the typical barrel display that customers can see everywhere. Le Clos made sure that it would embark on and expand its footprint in Dubai’s Duty-Free store.
It’s not the first time we have seen this point-of-sale display concept. Our team have already featured different wine barrel displays in the past. Check them out below!
Technology integration in marketing has been on the rise in recent years. Another great example is this POS automation in an airport in Cyprus. Find more detail in the blog below:
Check out more liquor promotions:
In this promotion, the liquor brand, Johnnie Walker, designed its promotional display based on the celebration happening at its time of promotion which is the Festival of Lights. See more here:
Wine Barrel Display FAQs
All you need to know about wine barrel displays!
What is a wine barrel?
A wine barrel is also called a cask. It holds and stores wine or other alcoholic beverages until it is aged enough to be sold in stores.
Why use wine barrels as display?
Wine barrels are a great way to bring the aged and rustic feel that liquor brands usually have. It has also become an icon that immediately informs consumers they're looking at a liquor brand display.
What is an LED display?
An LED display utilises light-emitting diodes to display a video or an image like the one we featured above. It is shaped like a wine barrel and shows an image of a wine barrel to consumers.
Final Thoughts,
Drinks and beverage is arguably a large industry. More likely, your business will be left behind if you don’t stick and keep doing your old marketing strategies. Remember to always innovate and try something new to stand out and get your customer’s attention.
With that said, we all agree that Le Clos is an excellent inspiration with it comes to creativity and innovation.
Harness our Creativity!
Do you also want to level up your current displays? The ODM Group can help you with that! Let’s turn your new ideas into reality! Our skilled designers from Mindsparkz work with experienced engineers to create shelving and displays that exceed the industry norms.
We can assist you in creating first-rate free-standing display units, video POS displays, LED promotional displays, cardboard store displays, and all sorts of promotional displays. Name it, and we’ll create it for you!
The drinks industry is an incredibly competitive market, and it can be difficult to stand out from the crowd. Offering your customers marketing gifts is a great way to boost brand awareness, build customer loyalty and increase sales.
Let us inspire you with some of our previous works with renowned brands in the Drinks Industry.
More Blogs Worth Reading:
Elevating Drinks Promotion with this Premium Wine Display Stand!
When it comes to marketing drinks, presentation is everything! [...]
Wooden Wine Display: Unique & Sustainable Product Presentation
Presentation is always key when it comes to marketing [...]
Drinks Marketing Idea: The Power of Point of Sale Video Display
In today's competitive retail environment, it is essential to [...]
Beer Discovery Zone: What Made Tiger Beer Store Display A Success?
Shoppers usually go to stores with lists of things [...]
Advertising in Retail: Entice Customers With Holographic Displays!
Retail advertising is a powerful tool for reaching and [...]
Our sincerest apologies! If you have visited this blog before, you might have noticed the update on the brand mentioned on this blog. Our team changed Le Cros to Le Clos to correct this blogging error.
