4 Reasons Customers Love this Light Up Liquor Display

Ever heard of the Festival of Lights? How do Western brands celebrate this important event for their market? Johnnie Walker, a renowned Scotch Whisky brand, celebrated Diwali with its light up liquor display designed to make its limited edition liquor stand out. Unconvinced to utilize lights like Johnnie Walker? Read more below!

Johnnie Walker x Diwali Celebration

This Johnnie Walker liquor display caught our team’s attention when we landed at Singapore airport. The scotch whisky celebrated Diwali, India’s biggest and most important national holiday, with Limited Edition Johnnie Walker Gold Label Icon in a light up liquor display.

Diwali, India’s “Festival of Lights”, is celebrated for five days and marks the start of the Hindu New Year. To celebrate this, people light rows of candles, clay lamps and oil lanterns in their homes, the streets or rivers.

The liquor brand incorporated this design on their light up liquor display with accent and display shelf lights. There are also LED candles around the bottle of Johnnie Walker, further referencing the important celebration.

The brand’s lighted liquor display highlighting the limited edition liquor released for the celebration can be seen in airports worldwide.

Johnnie Walker celebrates Diwali with limited edition bottle designs

Why Customers Love this Light Up Liquor Display?

1. Guide people’s eyes

People naturally try to find a light source since we can see better with light. In this promotion, the liquor brand managed to guide people’s eyes to look at the bottle on top of the display due to the light under it.

Johnnie walker is a masterclass at using lights to nudge people’s eyes to look at where they want them to look. Whether it’s a promo information or special release, they often utilise small spot lights that directs people’s eyes to those information.

2. Catch people’s attention

In a busy environment like stores or airports, the battle to get people’s heads turning on your product can be cut with a properly positioned light or LED display.

The brand designed an LED display on its liquor display which informs people of the celebration happening. Aside from grabbing anyone’s attention, it also forms a bond about how thoughtful and prepared they are to launch a marketing campaign at the time of the celebration.

3. Visible from a distance

As we can see, the brand’s name are clearly visible due to its backlight. This is an excellent way for people, especially those who are specifically trying to find the brand, to be guided to where the products are.

Additionally, it already announces your brand presence in the marketing space to tourists or shoppers even before they get closer. Giving your display an edge over other displays that are not properly lighted.

4. Affects the consumer’s mood

According to a study, researchers concluded light affects people’s moods. Evidence shows that feels better on a sunny day and is more inclined to help or move.

Meanwhile, on a cloudy day, they feel lazy and more depressed.

With that in mind, keeping your display well-lit can urge people to move closer and make that purchase.

They are more likely to pick up and check the products.

Get more inspiration from Johnnie Walker promotions here:

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Check out more liquor displays from other brands in airports to welcome tourists:

In this promotion, The Famous Grouse displayed their liquor in elegant colours and a table! Check out the design and why we love it in the blog below:

How Does A Promotional Table Display Boost Sales At The Airport?

Ballentine stimulated every traveller’s senses in this sensory marketing, displaying the ingredients and spices of its liquor for people to be engaged with!

Travel Retail Display: Ballantine’s Excellent Airport Marketing

Another airport marketing is Bailey’s retail fixture! The eye-catching light up liquor display is designed to get people’s attention without taking it away from the products displayed. Read more here:

Retail Display Fixtures: From Point Of Purchase To The Magic That Sells

Ever gone to a museum and seen historical displays inside a glass case? Glenlivet emphasized its limited edition product by displaying it through a glass case display and we loved every detail of this!

Liquor Bottle Display Case: How Did Glenlivet Smoothly Compel Attention?

At Dubai Internation airport, history and technology met through Le Cros’ gigantic LED wine barrel display! It’s hard for everyone to ignore and even harder to forget! More details are below:

How Le Cros Draws Attention In-Store With its LED Wine Barrel Display?

ODM is a promotional product company that worked with some of the known brands in the drinks industry. You can check out our work with these brands by clicking the image below:

In conclusion,

Lights affect people’s moods, behaviour and decisions. Hence, a light up liquor display like Johnnie Walker subtly urged people to make that purchase through lights. On top of that, they timed the promotion and the branded display to celebrate the festival of lights, giving the liquor display more depth for everyone who saw it.

Ready to Create An Impactful Display?

If you want your marketing campaigns and promotional displays to be as thoughtful, intentional and eye-catching as this, ODM can work with you! We’re a promotional product development company with a creative team, Mindsparkz.

Our decades of experience in the industry made us experts in customising branded merchandise for gift-with-purchase, purchase-with-purchase and corporate gifts, as well as point-of-sale and free-standing display units.

We can also assist you with sustainable marketing options, eco-friendly packaging solutions and product brainstorming. All you have to do is contact us today!

Light Up Liquor Display FAQs

All you need to know about using light up liquor displays for in-store brand marketing!

What is a light up liquor display?

A light up liquor display is a POS display unit used to showcase liquor bottles in the retail setting. These displays typically have LED lights that illuminate the bottles and create an eye-catching visual display.

What are the benefits of using a light up liquor display?

A light up liquor display can help to draw attention to your products and make your location stand out from the competition. These displays can also help to increase sales by making your liquor bottles more visible and enticing to customers.

How does a light up liquor display work?

Light up liquor displays typically have LED lights that illuminate the bottles from behind or below. The LED lights can be programmed to display different colors and patterns, adding an extra layer of visual interest to the display.

Can I customize my light up liquor display?

Yes, many light up liquor displays can be customized with your logo or branding. Some displays also offer the ability to program custom color and pattern displays.