Airports serve as the first impression to travellers and a warm welcome back to returning passengers. So, it’s not a surprise that most brands want to establish connections to these moving markets through creative and quintessential displays such as this liquor bottle display case that compelled our team to look closer.
The eye-catching promotional display was from Glenlivet, the oldest legal whiskey distillery in Scotland. The brand was established in 1822 and continued to serve distinct liquor since then.
Staying true to its name which means “valley of the smooth flowing one,” The Glenlivet smoothly enraptured tourists and locals alike through its classic liquor display. And we’ll thoroughly check why it has that effect in this blog.
Why Does This Liquor Bottle Display Case Compel People To Look Closer?
The Glass Case
Traditionally, glass cases are used in museums to prevent people from accidentally toppling historical displays and to preserve their quality.
Since people already know that, it’s a curious case to see a glass case in an airport. It instantly makes people want to look closer, wondering what would need the same care as a glass case in museums.
The Lights
As evident in the display, they used LED lights to highlight the liquor display inside the promotional stand.
It’s a classic move that guides people’s eyes where brands want them: in their product.
Additionally, there are two more lights on both sides of the promotional display which gives makes its details more visible to people.
The Branded Stand
The large but classic font used in the liquor bottle display stand allows people to recognize the brand right away.
It makes it stand out, especially for people who are already regulars. It also saves them time from wandering around to find the brand they want and lessens the chance of people looking to other brands.
The Number
From the front of the liquor bottle display stand to the back of the product packaging, the roman numerals 35 are emphasized.
Any Glenlivet enthusiast and collector would instantly know this means a rare bottle of liquor because it’s not in the brand’s collection. Instantly igniting curiosity and the hunger to bring the rare liquor bottle home.
For anyone that is not familiar with the brand, however, the numbers themselves are enough to incite wonder. Why are they focusing on that number? Is the liquor really matured for 35 years? These are just some of the thoughts the numbers on the liquor bottle display case can evoke.
What Would Greet The People Once They Look Closer?
Glenlivet’s liquor bottle display case doesn’t end there. Once people are close enough to inspect the product displayed, they will be greeted with the brand’s rich story and sophisticated product.
The bespoke wooden packaging of the liquor product also doubles as a bottle glorifier that put emphasis on the liquor.
It’s also marked with Dubai Duty-Free Exclusive with the bottle number at the bottom to show which number it is from the rare collection.
Moreover, like the bottle, it was signed by the current master distiller of the brand on its left with his special letter on its right.
Limited Edition Liquor
The limited edition Glenlivet in the liquor bottle display case only has 35 of its kind in the world. It can only be found in Dubai’s airport, too.
The drink has a beautiful balance with a sweet lingering finish and a touch of spice.
It was matured for 35 years in carefully selected casks to celebrate the rich history and long-lasting relationship of the liquor brand to Dubai Duty-Free.
Learn more about Glenlivet through their promotions here:
Bespoke Bottle Glorifier for Glenlivet in LED and Wood
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Promotional Display – Marketing by Glenfiddich and The Glenlivet
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Check out more liquor bottle display cases from other brands to get inspiration below:
Bring your consumer to your location through this eye-catching POS display that evokes the feeling of being by the rocky sea. All the while highlighting your product! Read more details below:
Learn to champion your retail shelf space through Jack Daniel’s attention to detail, highlighting their product and accessibility. Apply these to your own promotions and see the rise in brand awareness and sales.
The contrast in gold and black matches the gold ice buckets and drinking glasses. All of which makes this liquor display difficult to pass by without checking out its product and details. Read more here:
Johnnie Walker‘s liquor display incorporated designs from the Festival of Lights celebrated around its promotion. Check out how the design came out in the blog below:
The drinks industry can employ various strategies to raise brand awareness and sales. Some of them are bottle neckers and glorifiers up to their packaging and POS displays. Access more inspiration from our work with various brands by clicking the image below:
Display Case FAQs
All you need to know about the liquor bottle display case!
What is a liquor bottle display case?
A display case for marketing drinks is a container or a shelf designed to showcase liquor bottles in a retail environment. These are used to raise awareness of the product and increase sales.
How can a display case help increase sales?
A well-designed and attractive display case makes the product more visually appealing and helps drive the point that the product inside is valuable. It instantly makes the product more desirable as well.
What factors should be considered when designing a display case for marketing drinks?
The number one factor to consider is the size of the product you want to highlight. You must also be mindful of how the product inside will be visible to shoppers so you can place proper lights where it is needed.
In conclusion,
A liquor bottle display case elevates your brand against competitors and helps garner curious stares from people passing by. Backed with the liquor’s rich history and the thought that went with its packaging, anyone would undoubtedly get mesmerized by the display.
Employ the same to your product with our help! ODM was established in 2003 and has been in the promotional products industry for decades. We specialise in the customisation of promotional merchandise and point-of-sale displays with Mindsparkz, our creative team.
We also offer services like manufacturing and designing bottle glorifiers, gift-with-purchase products, luxury packaging and corporate gifts. Email us today to know more!
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