4 Secrets Why People Love this Drinks Outdoor Promotion from Hendricks

Nowadays, it’s important for liquor brands to have a strong identity that would help them be differentiated from the rest. As more and more companies rise, offering different types of experience and branded merchandise alongside their products, it’s becoming a vital step to get out of the box. Much like the drinks outdoor promotion of Hendricks.

Hendricks is a young brand, established in 1999 but carries a vintage feel and unique design everywhere it goes, allowing consumers to differentiate it from its competitors. All the while making a stand about the maturity of their brand and their product.

This is further strengthened by their tagline, “the most unusual gin,” which consumers can only associate with a brand with unusual taste and limited production. That is because the founder of the company only produces 500 litres at a time to ensure the gin’s quality.

All of these are evident in Hendrink’s drinks outdoor promotion our team spotted in a restaurant in Cyprus, inevitably attracting people.

Why Do People Love Hendrink’s Drinks Outdoor Promotion?

1. Unusual

Branding helps consumers know what companies they want to associate with through all of its products and services. It also helps the brand to be elevated from its competitors. Hendricks managed to ensure everything from its gin to its tagline and its drinks outdoor promotion would be unusual.

Since it’s a trait that permeates all of Hendrick’s endeavours, it’s easy for consumers to set them apart and recall the brand that has a cucumber telephone in a restaurant they visited. In this case, the brand left a lasting impression on every customer of the food’s place.

2. Inviting

In contrast to everything near the drinks outdoor promotion, the outdoor marketing is placed above a rug and beside a wall of green, decorated by potted plants. They matched these with cushioned chairs which make the place welcoming, warm and inviting.

3. Immersive

Compared to other brands, Hendricks is a relatively young brand. However, the brand managed to look mature due to the branding it established. Using images and themes consistent with the Victorian era helped the brand appear mature for all alcohol lovers.

In their drinks outdoor promotion of unusual objects and consistent Victorian themes, the brand welcomes consumers to step into that era and enjoy the drink with them. It’s an immersion that makes people want to go back.

4. Well-Designed

From the gentleman holding a glass to Hendrick’s bottle glorifier designed after a hot air balloon and a pop-up menu, featuring a drinking glass with cucumber, the brand consistently has its unusual and classic traits.

All of these together manage to make a cohesive and full experience for consumers without anything to stick out as a sore thumb.

Know more about Hendrick’s promotions here:

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More outdoor promotions to get ideas from below:

This outdoor promotion by Tarquin caught everyone’s attention at Imbibe drinks show in London. From its colour to every piece of custom merchandise used such as the trolley bar, it’s an eye candy people will not look away from.

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What’s a more practical and eco-friendly outdoor display than a branded planter? It helps with the fresh air around the establishment all the while promoting your brand! Know more here:

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This restaurant has captivating and inviting custom outdoor displays from its bicycle display to the menu board. It cleverly used its target market’s usual mode of transportation and used colours they’re known for.

How Bill’s Pulls In Customers With Its Clever Outdoor Promotional Displays

The drinks industry always finds ways to be elevated and bring an experience their consumers will want to go back to. Branded merchandise and displays all contribute to this. Check our work with some of the known brands in the drinks industry and get inspired. Simply tap the image below.

Essentially,

Drinks outdoor promotions are engaging advertisements that stimulate more than two senses of consumers. Hence, it makes it easier for them to recall the experience and the brand.

Hendricks knows its core identity and built every piece of marketing aids and strategies it employed, thus establishing itself in its consumers’ minds for the long run.

Harness Our Creativity!

The ODM Group is a promotional product company established in 2003. Our decades of experience in the industry allowed us to be experts in the field, specialising in the customisation of promotional merchandise and custom displays. We also have a creative team, Mindsparkz, that would closely work with you from brainstorming to production.

We offer a wide array of services such as designing point-of-sale displays, bottle glorifiers, and free-standing display units. As well as manufacturing branded merchandise in luxury packaging and gift with purchase ideas. Contact us today!

Drinks Outdoor Promotions FAQs

All you need to know about drinks outdoor promotions!

What is drinks outdoor promotion?

Drinks outdoor promotion is a marketing campaign that focuses on promoting and selling drinks to consumers in outdoor settings such as beaches, parks, festivals, and other public places.

Why is drinks outdoor promotion effective?

Drinks outdoor promotion is effective because it allows brands to reach a wide audience of potential customers in a relaxed and social environment. It also offers an opportunity for customers to try new products and engage with the brand in a memorable way.

What types of drinks are typically promoted in outdoor settings?

A wide range of drinks can be promoted in outdoor settings, including alcoholic and non-alcoholic beverages such as beer, wine, spirits, soda, juice, and water.

How can brands promote their drinks in outdoor settings?

Brands can promote their drinks in outdoor settings by offering free samples, sponsoring events, setting up booths or tents, creating interactive experiences, and using social media to promote their presence.

What are some benefits of drinks outdoor promotion for brands?

Some benefits of drinks outdoor promotion for brands include increased brand visibility, customer engagement, product trials, brand loyalty, and sales growth.