Grow Your Sales With These 4 Liquor Marketing Strategies from Carlsberg!

4 Liquor Marketing Strategies to Learn from Carlsberg

Marketing liquor in retail comes with a few restrictions. Alcoholic beverages are not meant to sell to minors and are banned on Sundays in some parts of the world. But these rules don’t seem to affect the industry.

In fact, the industry’s market continues to grow as people love celebrations and merry-making. And that means that competitions between similar businesses are also on the hike.

If you’re in the same business, you’re probably experiencing the challenge of marketing your products. And if you’re searching for unique and effective liquor marketing strategies, how about getting some inspiration from Carlsberg?

1. Offering Valuable Free Gifts

Carlsberg offered various freebie merchandise to lure shoppers.

The brand incentivised them with free ice buckets, promotional thermos, and custom glassware for every purchase of particular products.

Surely, offering more than one gift idea makes this strategy more exciting.

Gift with purchase promotion is a cost-effective way to maximise sales while maintaining the desired price and without compromising the brand’s value.

Different industries have long used this strategy, but surprisingly it still works. Therefore, if you plan to implement the same marketing strategy for your brand, make sure to plan it very well. You don’t have to give away many free items.

What’s important is that the GWP will complement your main products.

2. Investing in Well-Designed Displays

The brand makes sure that customers would recognise its products in-store.

And Carlsberg never failed to do so.

The brand’s LED promotional display made it stand out from other displays inside the retail store.

Moreover, the bespoke glass design on display and the wood material used made it more captivating.

Visual merchandising and displays are essential aspects of a customer’s shopping experience. A display can either make or break their impression of your brand.

So, when presenting your products in the market, invest in a high-quality liquor display stand. This will guarantee that your brand will be visible to your customers and that your product will be safe at the same.

3. Creating An Effective Packaging

Carlsberg’s packaging ensures that its products are safe while being displayed inside the store.

Moreover, the merchandise packaging is designed with a handle to make sure that customers can safely carry their purchased items.

Product packaging is so much more than just protecting a product. It’s an essential marketing tool, which supports branding, emphasizes the product’s best features and creates an unforgettable experience for the customer.

It’s a gateway that can elevate your product – and company – to the next level.

4. Maximise Your Branding

Each of Carlsberg’s products is customised with the brand’s logo, making them more visible inside the retail market.

Everything is printed with the company name, from the display, tumbler, glass, and bucket to the packaging.

When it comes to branding, nothing beats a visually attractive logo for people to be able to recognise and remember your company.

The best way to brand your business is to ensure that all aspects of your business use the same logos.

Carlsberg never failed to impress our team with its liquor marketing strategies for the past years. Here are some of the brand’s marketing ideas we featured before. 

Knowing how tough the competition is in the drinks industry, our merchandisers from ODM and product designers from Mindsparkz keep searching and creating innovative promotional product designs. 

Here are some of the creative ideas we have for you!

Bottom Line

Getting inspiration from other brands’ marketing ideas isn’t a bad thing. It becomes a problem if you exactly copy what these brands do. You can get ideas from them and think of ways to improve these existing strategies to apply to your own business.

And talking about marketing strategies, Carlsberg’s indeed a great inspiration to start with.

What Can ODM Offer?

Being in the promotional and marketing industry, we have already worked with different small and big drinks businesses worldwide. We help companies find the best promotional product ideas that suit their brands and resources. In addition, we guide them in sourcing, designing and manufacturing all the marketing tools they need.

From promotional wine gifts, custom printed ice buckets, bottle glorifier displays, and custom beer flight sets to unique beverage display stands, name it, and we’ll create it. Feel free to contact our team to get a quote.

Benefits of Working with Us

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