How Corona Custom Brewery Merchandise Sell #LaVidaMasFina?

How can you charm consumers to buy more of your products? Corona, a beer brand, solved this problem through its custom brewery merchandise. How does the brand manage this feat? We’ll figure out the answers, plus more brewery merchandise ideas for your own charming promotion!

Our team spotted this branded bag being offered as a gift with purchase from Corona, featuring its most famous product, Corona Extra, in a supermarket we visited in Vietnam.

Corona is a top-selling beer brand worldwide. It is usually enjoyed with lime or lemon at a relaxed pace at a beach as the sun sets. This is also what the brand advocates, which is #LaVidaMasFina or “The Finest Life.”

Read more below about how the brand carried its tagline to its custom brewery merchandise that people can receive with the purchase of Corona Extra.

How Corona Custom Brewery Merchandise Sell The Finest Life?

1. Highly Functional

The custom brewery merchandise of Corona Extra is a highly functional duffle bag. Consumers instantly appreciate a promotional giveaway like this because it can be used for a long time.

Its practicality is not limited to a certain event or occasion which makes it an easy choice for people to use.

Additionally, it has a large capacity that can be handy in a lot of travel plans or beach parties.

2. Brand Suited Merchandise

Corona promotes #LaVidaMasFina and advocates to #ProtectOurBeaches. The brand supports a fine and responsible life, and custom brewery merchandise like the duffle bag is the perfect promotional product to further this aim.

Its large capacity made it easy to pack and carry people’s necessities to the beach or anywhere else. At the same time, ensure these will be safely brought home.

3. Elegant Design

If we look closely, the brand used complementary colours, which are blue and yellow with a neutral white. These are colours that look great together and would make anyone take a second look.

The brand logo and text placement at the lower part of the duffle bag is also a great design decision. It added elegance and class to the custom brewery merchandise.

The branded bag ensured consumers would also know about the brand’s finest beer and tweaked its tagline of #LaVidaMasFina into La Cerveza Mas Fina or “The Finest Beer.”

Overall, it has a pleasing design that consumers wouldn’t have to think twice about using in any travel plans.

4. Sales Promotion Tool

The custom brewery merchandise a tremendous added value to every purchase of the beer for consumers. They get to enjoy the finest life Corona Extra has to offer and at the same time, get practical merchandise.

It’s more than what they pay which makes it irresistible for consumers at retail stores.

More Custom Brewery Merchandise Ideas

Leveraging brewery merchandise helps businesses to establish and strengthen brand identity. When customers wear or use merchandise with the brewery’s logo or name on it, they become walking advertisements for the brand.

This can help to increase brand recognition and awareness and can even lead to new customers discovering the brewery as a result. Looking for more brewery merchandise to boost your marketing? Check out our compilation here:

Check out how other liquor brands used branded bags for their promotions:

Made from woven jute which adds aesthetic value and a nature vibe, Johnnie Walker‘s branded bag is truly a promotional product consumers wouldn’t be able to simply pass by!

Cloudy Bay offered its consumers a raffia picnic bag for free with every purchase of the brand’s selected wines amounting to HK$1,500 or above. Find out more here:

Spotted in an airport in Cyprus, Highland Park, a whiskey brand with smokey and rich flavour, offered its consumers a free promotional bag with purchase amounting to €100.

Talisker Whisky‘s made by sea tagline is effectively showcased in this promotional dry bag Hong Kong consumers can get for free after spending $1,000 or above on Talisker Whisky products.

Coming in a muted burgundy shade with a brand name debossed in leather, Jura’s promotional bag adds class to people carrying their necessities with them on every travel.

Learn more Corona marketing strategies in here:

Corona sparked people’s interest in this light up signage anyone could spot even from afar! See more details in the blog below:

In another promotional bag giveaway of the brand, the promotion is advertised through fridge stickers that consumers will instantly see the moment they step near the in-store fridge!

In this 3, the brand enticed its consumers to purchase more through gift with purchase such as hand towels, beach towels, cooler bags or waterproof poker cards!

Find more liquor merchandise ideas from our work with other popular drink brands in the industry. Just tap the image below to see more!

In Conclusion,

Custom brewery merchandise like Corona’s promotional bag is effective due to its classy design and large capacity. It’s easy for consumers to get enticed and purchase out of impulse. On top of that, it freely comes with the purchase of the beer which means there are no additional payments for them to make.

You can also achieve this level of trust from your consumers with ODM! We’re experts at designing and customising promotional products according to your marketing needs and market preferences! ODM has its own creative team, Mindsparkz, to work closely with you from product brainstorming to production.

You can also check out 8000+ blog ideas and industry processes in our magazine like custom socks, branded umbrellas, eco-friendly packaging, wireless chargers and more! Also, don’t hesitate to contact us today!

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