A Master Guide to Creating a Unique Branded Drinkware Design

Nordes Atlantic Galician Gift Set Idea

Nordes’ gin gift set drinking gift set comes with a custom glass and a bottle of gin inside. With a white colour, the glass shows off the Nordés logo perfectly. The design of the drinkware matches the gin bottle, making it a perfect GWP idea.

Aside from the gin and the custom-designed drinkware, the creative product packaging also makes this gift with purchase campaign a head-turner. The packaging is printed with an easy drink recipe, which drinkers may try.

Moreover, it provides a short product history, making shoppers familiar with the product and the brand as well.

Here’s a similar promotion from Nordes:

This campaign ran in China. Nordés’ on-pack gift includes a complimentary, promotional gin glass. Customers can get this item for every Nordés 700 ml  Atlantic Galician Gin purchase.

The Benefits of Branded Drinkware Design

Using creative designs on your drinkware give a huge impact on marketing your brands. Here are the top 4 perks when you decide to use it for your business.

1. Increased brand awareness and visibility.

Branded drinkware design increases your visibility significantly because it is easy to spot from a distance and attracts the attention of passersby. Standing out from the crowd is especially important in retail where there is a lot of competition.

In addition, it is also an excellent way to showcase your company’s personality to your audience. You can mix and match colours, styles, and designs to create a one-of-a-kind look that reflects your brand identity.

You can ensure that your brand is seen by a large number of people by having your logo or slogan printed on the drinkware. This is especially useful for small businesses looking to expand their reach and visibility.

2. Cost-effective marketing strategy.

Utilising drinkware as an on-pack premium or gift with-purchase idea required to be produced in bulk. Mass production allows you to save your resources compared to manufacturing them in small quantities.

In addition, it is more practical as this last longer. Therefore your brand and customers can benefit from it more than you expected.

3. Positive impact on customer loyalty and retention.

Offering branded drinkware helps your company get a positive impact on your customers. In addition, getting such items in form of an on-pack gift or gift with purchase can help earn their people’s loyalty towards your brand.

Furthermore, customers tend to watch out and anticipate upcoming business promotions and events.

4. Enhances brand image and reputation.

Custom logo drinkware allows you to make a lasting impression on customers by incorporating your company’s colours, logo, and messaging into an eye-catching piece of promotional material. This can help to create a positive relationship between your company and your customers, which can lead to increased sales and customer loyalty.

Factors to Consider When Designing Branded Drinkware

Branded drinkware is consistently one of the best-selling promotional product categories. Having said that, what are the things you need to consider when creating your own branded drinkware design? Just keep on reading.

1. Target Audience

Who will be the recipient of your products? Are they male or female? Are they kids, teens, or adults? Answering this important question will help you identify which design will match your target market.

2. Brand Identity and Image

How do you plan to incorporate your brand identity and message on the item? What printing methods will you use to ensure your customers will see your promotional product longer? Planning and conducting product brainstorming will help you decide the best for your business.

3. Design Elements

What are the images and graphics you want to add to your branded drinkware? Ensuring you use the logo, colour branding, and the same font used by your company will help create a design that reflects and represents your brand.

4. Materials and Functionality

Branded drinkware can be made of glass, metal, plastic, wood, and aluminium. Thus it is essential to choose which material will suit your drinkware design.

Moreover, it is also crucial to plan the type of drinkware to offer your customers. Is it a cocktail or a highball glass? Is it for wine, gin or beer? Identifying the use and functionality of your item will help you create the right design for your product.

Customization Options for Branded Drinkware Design

Customising your branded drinkware may vary depending on your material. But here are some of the most common printing methods for creating branded drinkware design.

1. Screen printing

This is an excellent method for printing one- or two-colour designs. Multi-coloured designs are possible, but they require more labour, which can be costly. One-off printing is physically and financially impractical due to the amount of setup time required.

Screen printing produces a seam when printing 360 degrees, in addition to the increased setup time. Screen printing is possible on any glass item, whether flat, slightly curved, or cylindrical. This method produces a one-of-a-kind visual result with bold, extremely vivid colours.

2. Digital printing

For printing on handless products such as pint glasses, round mason jars, and wine glasses, digital printing is the method of choice. The ability to reproduce full-colour, seamless full-wrap graphics and photos is one of the most significant advantages of digital printing on glassware.

There are various digital cylinder printers available that can handle everything from long-run to medium-run to short-run production. The machine you choose will be heavily influenced by your production needs, design specifications, and budget. The computer that comes with your digital printer stores variable data, allowing you to customize each piece without slowing down the printing process.

3. Dye sublimation

Dye sublimation is the best customization technique that offers crystal-clear results and vibrant colours. The method uses organic colour dyes and utilises heat transfer to ink the desired artwork on the surface of the drinkware. As a result, it ensures that the design looks brand new even after a long period of time.

4. Pad printing

Pad print technology is widely used to print logos on golf balls. However, the same technique can be used to etch an image onto other products such as mugs. To create an outstanding etched design, it employs high-performance materials such as a printing pad, image build plate, and ink.

This method is applicable to ceramic, glass, metal, silicone, and plastic mugs and glasses. Pad printing uses up to four spot colours or pre-mixed ink colours. Likewise, it reduces the possibility of unwanted image distortion.

Tips for Choosing a Branded Drinkware Manufacturer

1. Quality and Durability of Products

We know you only want guaranteed quality products. If that is the case, finding a manufacturer with a proven good track record in the industry is the answer.

Ask for any suggestions from your fellow businesses or conduct your own research. How long have they been producing displays? What brands did they already work with?

Finding a trusted drinkware manufacturer with knowledge and years of experience can surely give you the product and service you need.

2. Lead Times and Delivery Options

Ensure that your chosen manufacturer can support your needs when you start to run out of stock. The best way to ensure that they have a fast turnaround time and lead time is to check how many items or stock they keep on the floor. You may also ask them directly if they can provide the number of items you need to guarantee that they can provide the service once required.

3. Customization Capabilities

Custom-made products are very in-demand nowadays. It allows brands to promote their products subtly. Thus, when choosing your supplier, make sure they can give you the option to customise your drinkware to suit your needs and applications. Taking this into consideration can help you save money and meet your expectations.

4. Customer Service and Support

Last but definitely not least is the customer service they have. The way they communicate and treat you also matters. Do they provide decent and quality customer service? Are they easy to deal with?

So instead of only looking for high-quality products and services, you should also find a partner that can decently assist you and help you get the best out of your budget and provide assistance immediately.

Discover how other brands use drinkware ideas in marketing their products:

Glasses are the perpetual pair to drinks and beverages. Let’s check out Sting and its custom printed drinkware and how it connects with its consumers!

In this promotion, the brand made sure the stories will be shared by offering consumers a liquor gift set containing two custom logo mugs.  Discover more about this promotion below:

Our team has seen a lot of interesting in-pack gifts that wowed so many customers. But in this blog, we will be looking at how custom drinking glasses can take your marketing and branding to a whole new level!

Final Thoughts,

Choosing the right drinkware design and tools for your marketing is half the battle for every successful business venture. Durable custom drinkware such as wine glasses, cups, and champagne glasses, are a fantastic addition to your marketing. They are durable, aesthetically pleasing, and eco-friendly. They also uphold the brand reputation.

Thus, when planning to add and create your own branded drinkware design, feel free to connect with ODM!

Contact ODM

Would these custom stainless steel wine glasses and drinkware boost your bar and drink marketing? If so, then get in touch with the ODM team. We have  two decades of experience in sourcing and designing custom promotional merchandise for the drinks industry.

Whether you need a promotional gift set, business giveaways, or barware to help you improve your customer service, our team is just a click away! Our in-house designers and merchandisers can help you with sketch design, sourcing, and prototyping, all the way down to manufacturing promotional goods.

Keen on more custom drinkware and other essential barware? Then check these blogs out!

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