Top 3 Tips for Marketing with Branded Drinkware

Why should you use branded drinkware to promote your company? Promotional branded tumblers and drinking cups offer tremendous benefits for your business. This is because people will certainly keep them around for years, gaining your company daily exposure. With your logo printed on these custom promotional merchandise, you brand develops stronger brand presence beyond shop floors.

This is why Granvita and Nido have opted for a branded drinkware as on-pack promotional gift. Granvita’s promotional plastic tumbler comes with a plastic spoon so that customers can eat breakfast while on the go. On the other hand, Nido is offering a trainer cup for kids. What makes these on-pack offers great is the fact that they can be used together with the products being promoted.

If you’re considering customizing your own branded drinkware for your next promotions, here are a few tips to achieve great results.

 

Top 3 Tips for Marketing with Branded Drinkware

• Make Your Brand Stand Out: Granvita and Nido had their brand names printed across the drinkware so that when customers use their custom printed tumblers, they’ll remember which company provided this incentive. Practical branded promotional products maximize brand exposure by keeping customers engaged with a brand. Branding the marketing gifts makes it easier for customers to remember your brand. Aside from incorporating your logo and brand name, customizing your brand (bespoke shapes and pantone-matched) will differentiate your products from the rest, thus creating better brand remembrance.
• Consider Eco-Friendly Materials: Granvita and Nido used plastic for their branded drinkware. Since it is durable and washable, these cups will certainly last for years. However, although it is durable and inexpensive, this may not be beneficial for the environment. As such, you may want to try other possible environment-friendly alternatives such as cornstarch, bamboo, and stainless. Cornstarch and bamboo are biodegradable and sustainable while stainless is long-lasting, which means it is not going to break or get brittle over time. Below, is a drinking cup made out of bamboo. They are perfect as free coffee shop merchandise and corporate gift for clients and employees.

• Consider Your Audience and the Design and Functionality of the Product: This training cup is designed with toddlers in mind. The narrow spout prevents spills and ensures that kids will be able to drink their milk with ease. As such, parents are more likely to buy Nido over other mil brands that do not offer any customer incentives. Therefore, you should always consider your market when designing your promotional products.

 

Possible Improvements

Nido and Granvita did a really great job incentivizing customers through their practical on-pack promotions. Moreover, with their practical on-pack gift, they were able to extend their visibility. However, for Nido to really stand out and make stunning visual impact, we suggest they set up a free standing display unit in their stores. This will allow them to highlight their ongoing promotions. Moreover, people are more likely to be drawn on standalone fixtures as they are usually positioned along the aisle or near the checkout counter.

 

How ODM Can Help With Your Next Project

If you’re keen to customize branded drinkware for your company, get in touch with our team. We specialize in designing and sourcing personalized promotional & marketing gift items for businesses. With years of experience in the promotional product industry, our team can deliver high-quality merchandise on time and budget. Contact The ODM Group today!

 

For more marketing ideas, do check out some of our favorite blogs:

Make a bold statement with geometric-pattern tumblers. Sturdy and practical, you can give them away as corporate gift or purchase with purchase offer with drinks.

 

Thinking of customizing promotional tumblers for your next campaign? Here are the benefits of using custom printed tumblers for your business:

 

The alcoholic drink industry is quite saturated and it can be difficult to stand out. So here’s why you should be investing in customized drinkware for marketing drinks:

 

If you’re looking for a new way to market your coffee, then why no use a collapsible coffee cup that customers can reuse? Made from silicone, this innovative product can be given away as gwp, corporate gift, or retail merchandise. Since it is reusable and portable, it makes for a great alternative for plastic, styro, and paper cups.