Costa is offering an excellent range of coffee shop merchandise in Debenhams department store in UK. Featured products include a capuccino gift set, thermos in the shape of Costa takeaway paper cups, and latte glasses with embossed Costa logo.
Selling branded coffee shop merchandise is probably one of the most effective ways to promote your brand. People who are not familiar with your coffee shop will get to learn about your business when they shop at their local department store. Moreover, beautifully-designed coffee products can tremendously elevate your sales.
Coffee Shop Merchandise from Costa
Cappuccino Gift Set: For this gift set, Costa put together a branded ceramic cup, chocolate powder shaker, and heart-shaped stencil for decoration. This allows coffee drinkers to create their favorite cappuccino drink at the comfort of their home. In addition, simple packaging makes it easy for buyers to see what’s included in the set. This is important as buyers always want to make sure that they are getting high quality products.
Thermos In the Shape of Takeaway Paper Cups: You’ll notice that this thermos resembles their takeaway paper cups. We love the design and the fact that it helps build stronger brand recall. Furthermore, the cups are reusable, which means, they’re helping reduce the amount of wastes that go to landfills. But the best part is, customers can get discounts for using reusable cups the next time they buy coffee from their shop.
Latte Glass: You’ll notice that the promotional latte glasses have their brand name embossed on the body. The brand is nicely placed and it won’t fade or chip, thereby ensuring greater brand exposure. We also love the cut outs in the packaging as they allow customers to touch and take a look at the glasses.
Why We Love Costa’s Coffee Shop Merchandise
Designs are well-thought out: From the cups, branding, down to the packaging, one can see that they worked hard to make the designs stand out.
Packaging: In the above photo, you’ll find various Costa merchandise and each product have nice packaging. There’s a cappuccino for two on-pack promotions-a perfect gift for coffee lovers. Simple neat designs are recognizable. As such, they are easy to spot even when put in a crowded shelf.
Marketing Potential: High-quality materials ensure longevity of their promotional products. We suggest exploring various materials such as metal or food-grade silicone. Check out our previous case study about silicone collapsible coffee cups.
We love absolutely everything about Costa’s promotional campaign. Cups, thermos, and glasses are popular marketing items because they are practical and customizable. As they use these products, they become accustomed to your brand as well.
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