Pepsi is offering a gift with purchase promotion at supermarkets in China. For every 2.5 litres of Pepsi purchased, customers get a set of Paper Cup as gift. This promotion is currently available at Ren Ren Le Supermarket, in Shenzhen, China.
While the paper cups may look simple and inexpensive, it is still an incentive product in the eyes of consumers and ties in well with the core product.
Given the fact that these paper cups will be thrown away after using, perhaps, a plastic cups or mugs branded with Pepsi logo will be more effective in terms of long-term visibility and lasting marketing efforts.
Now you see how easy it is, which type of Gift with Purchase would you consider for your drinks brand?
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