Soda giant, Pepsi always know how to stay on top of their game in the beverages industry by constantly bringing out innovative marketing ideas. Recently, we spotted one of their on-pack promotions in Tokyo. As the official sponsors for the UEFA Champions League, this Pepsi GWP promotion included a UEFA gift giveaway that would bring brand awareness to football fans in Japan.

This promotion is a gift with purchase where you will receive a UEFA shirt after buying two bottles of Pepsi. A football shirt would definitely appeal to football fans, where they could wear it during their sporting activities or just as everyday casual wear. Moreover, this stresses the importance of including a well placed brand logo as it can be seen anywhere. This type of gift will improve your brand recognition and awareness.

UEFA and Pepsi GWP - Brand Recognition in Japan

UEFA and Pepsi GWP – Brand Recognition in Japan

In addition, giving your customers a gift with purchase is an effective method of improving customer loyalty. By rewarding them a gift, a UEFA shirt in this case, you are essentially retaining and increasing your customer base. This will bring repeated sales and your customers will freely market your brand by wearing the shirt out with your brand logo.

This kind of promotion also makes you stand out from your competitors by offering a unique product that your they can’t offer.

Why this Pepsi GWP is a good promotional idea?

  • Boosts your Sales : Making a gift with purchase is also an effective way to boost your sales. Customers will be tempted to buy more products as this leads to obtaining more gifts.
  • Good Promotional Product : This type of Shirt is a good promotional product due to its good quality materials. Plus, its eye-catching design will attract customers.
  • Upholds Brand Reputation : This kind of Gift with Purchase promotion is one of the most effective ways to draw in more customers and stand out between competitors.

If you want some more ideas for your next promotion, please feel free to check our other blogs: