Found at a grocery store in Russia, this custom coffee cup with lid is absolutely a fine example of unique yet effective reusable packaging for coffee. Instead of the usual glass jar, Maximus coffee is using a custom branded mug with lid as packaging.
Made from glass, this certainly is one sturdy packaging. It comes with a plastic lid with an embossed logo.
Why We Love Maximus Custom Coffee Cup with Lid
Eye-Catching – Seeing that the container can be reused afterward, shoppers are more willing to buy them over other coffee products. This is what makes the product eye-catching and intriguing.
Reusable – Ideal for hot and cold beverages, the packaging can be used after the contents have been consumed. As such, this makes an excellent alternative to foil packaging, which usually has plastic linings inside. As you can see, even if the label is removed, the brand name is embossed on the lid, so this really extends visibility beyond shop floors.
Upholds Brand Reputation – Having high-quality packaging is a surefire way to create a positive impression on customers. When your packaging looks good, customers will see your product as high-quality as well. It is reusable, eco-friendly, and visually pleasing, thereby upholding brand reputation.
High Demand – There is always a demand for a custom coffee cup. Commonly used at our breakfast table, custom coffee mugs never go out of trend. Maximus coffee mug will surely find utility in the hands of its customers.
Novelty – The coffee mug serves as a GWP and packaging so this 2-in-1 item really attracts onlookers. Maximus coffee was able to optimize its in-store marketing with this idea.
Custom Coffee Cup with Lid- Benefits for Your Brand
Promotional drinkware such as branded cups and promotional coffee tumblers are classic promotional items. They are proven effective in getting your message out there. And below, we share with you some of the reasons they are a great marketing tool.
Staying Power – Coffee cups and mugs are generally durable and long-lasting. As such, customers keep them for months and even years. The longer they are used, the stronger the impact of your brand message.
Unique Call to Action – Marketing managers can customize either the body or the lid for greater branding impact. Aside from brand name or logo, company motto, information about your cause, and quirky designs can also be printed on the mug. In addition, there is no hard selling done here because the mug does all the selling in a subtle and non-intrusive way.
Drives Brand Impressions – According to the 2019 Ad impressions study conducted by ASI Central, 88% of US households have promotional drinkware at home. Customers are likely to use keep them than any other promotional item. Even if the recipients end up not using the product, it can be given away to those who need it more. This doubles the exposure as it is passed on from one person to another.
Eco-Friendly and Cost-Effective – As a packaging, a coffee cup with lid is eco-friendly and safe to use. The container itself can be used to showcase the product so there is no need to use plastic or cardboard packaging. With that
Where Does ODM Come In?
Do you need help designing and sourcing product packaging? If so, do not hesitate to get in touch with The ODM Group. Our team can help you design and source materials for your packaging. If you are interested in out-of-the-box and environmentally-safe packaging materials, we can also help you source great alternatives. Just send us an email so we can get started with your next marketing project!
After more coffee marketing ideas? We put together a list of our favorite blogs below, so be sure to check them out.
Coffee Marketing Ideas to Keep Sales Hot!
Find out how this coffee shop boosted their sales with exceptional coffee merchandise. The items on offer reflect the rich and vibrant culture of Vietnam.
Find out how Nesca is putting a smile on their customers’ faces- literally! We absolutely love this idea.
Starbucks is always on point when it comes to its coffee shop merchandising. Here are 5 promotional ideas from the famous brand that you should check out.
Are you looking to source coffee in Asia? Look no further than Vietnam. Here’s everything you need about sourcing branded coffee in this wonderful country!
How is Starbucks winning more customers with their branded merchandise? Read the blog to find out:
Here is a list of excellent coffee promotional items that will surely wow your customers: