Coffee Marketing: 10 Café Product Ideas to Captivate Customers

November 8 is Cappuccino Day! Indeed one of the most awaited celebrations among coffee lovers out there. But coffee brands and cafe owners certainly look forward to this occasion, too — a perfect day to promote their products and launch their coffee marketing ideas!

Trivia: Cappuccino is an Italian coffee drink traditionally prepared with espresso, hot milk, and steamed milk foam. The word cappuccino comes from the Capuchin friars and is the diminutive form of cappuccio in Italian, meaning hood or something that covers the head.

This popular coffee beverage got its name not from the hood on their habits but from the colour of the hooded robes that the friars wore.

10 Cafe Merchandise for Coffee Marketing

Whether you’re a coffee brand owner or a cafe manager, these unique and hot promotional ideas can take your coffee marketing to the next level! Highly customisable, these products would be perfect for adding to your company branding.

1. Coffee Machine Printer

This coffee machine printer is a device that allows you to print graphics onto the surface of any baked food and beverage.

With it, you can offer customers a more personalised and fun experience by printing messages and images to their orders.

The concept is simple: just place the cup under the beverage dispenser, choose the design and let it do the magic!

This coffee marketing idea is an excellent way to take your coffee business to the next level. Product Code: ODM— 4194

2. Creative Coffee Packaging

This mini wooden coffee barrel is made out of natural wood.

It creates a premium and sophisticated look but most importantly, it is a miniature replica of the real deal.

Smooth rounded nails secure these metal hoops upon the barrel. It also comes with an airtight seal to prevent moisture from seeping inside the container and avoid leaks.

If you’re looking for a fresh creative product packaging idea to present to your target audience, this mini wooden coffee barrel might be perfect! Product Code: ODM—3608

2. Wooden Coffee Mugs

This customised mug is made from sustainable jujube wood, and each cup is carved from a whole piece.

It also has a smooth surface that has a rustic texture.

Aside from using it for beverages, these coffee mugs can be an exquisite decoration for homes and offices.

Moreover, it is suitable for outdoor activities and arguably perfect for any coffee marketing mix. Product Code: ODM— 3492

3. Mug and Saucer Set

If you’re looking for a way to promote your brand in style, you might find that this premium saucer set is just what you need!

The combination of ceramic material and luxurious appearance makes this set stand out from other similar items on the market.

This coffee cup and saucer set be imprinted with your logo or slogan. You can also choose from a variety of colours to find the perfect fit for your business. Product Code: ODM—4023

5. Pour Over Set

The ability to brew coffee in the comfort of their homes makes this coffee pour-over set an excellent merchandise for coffee shops.

Made from ceramic, the pour-over set looks high-quality and will surely be appreciated by coffee lovers.

By printing your logo, you are getting your brand name out there effortlessly.

You also have so many ways to design them. For instance, the colour of the silicone coasters can be Pantone-matched to your desired colour. Product Code: ODM— 3322

6. Custom Coaster Set

This particular coaster set comes in a variety of colours.

If you own a vintage-themed store, colours such as brown and shades of green will match your place.

However, if you run a modern type of restaurant, pink, yellow, grey and blue will perfectly mix with your theme.

This custom coaster set can be customised according to the different needs of customers and can be modified based on request. Product Code: ODM— 3948

7. Electric Coffee Grinder

Excellent Household Promotional Gift Electric Portable Coffee Grinder

This product allows coffee drinkers to grind quality coffee beans at their own convenience.

The bottom part serves as a drinking cup, so they can immediately drink their hot coffee!

It encourages the target market to buy more because they can own a high-end, useful product for free!

And since household items can last for years, it increases brand value and visibility. Product Code: ODM— 2037

8. Collapsible Coffee Cup

The collapsible cups are made of BPA-free material, proving 100% food-grade safety; therefore, it’s healthy and good for the whole family and kids.

These silicone collapsible coffee cups are a good choice for companies operating in the drinks industry because they can be used at all times and by anyone who likes drinking coffee on the go.

They can also be a “Thank You” gift for your customers and employees. Product Code: ODM— 3759

9. Custom Measuring Cup

This scoop is far different from the regular metal spoon we have in the market. It is designed explicitly with 2-in-1 functionalities.

First, it works as a coffee bean scoop and secondly, it functions as a coffee bag clip or sealant!

This custom kitchenware would surely appeal to mothers and coffee lovers.

Moreover, these stirrers make a perfect on-pack gift for coffee beans. Product Code: ODM— 4169

10. Custom Drink Stirrer

Our drink stirrers are made from birch wood.

Though it is a light wood, this type of wood is strong and durable.

If you think that these custom wooden products are for drink brands only, you’re probably wrong about it.

These custom stirrers are also great coffee advertising ideas!

Furthermore, these can be used in pubs, bars, hotels, and casinos. Product Code: ODM— 3891

Check out how other coffee shops and cafes promote their business using coffee merchandise…

We absolutely love this coffee marketing idea by Phuc Long, a famous coffee shop in Vietnam. The company impressed us with its offered Lady Coffee Gift Set and Brocade Coffee Gift Set.

Positioned on a long table at the centre of the shop, they certainly encourage customers to make unplanned purchases.

Lady Coffee Gift Set

This contains 100g x 2 packs and a coffee drip. The products come in colourful promotional drawstring bags. Some bags feature their iconic logo, while some feature traditional art.

Brocade Coffee Gift Set

It contains:

four packets of flavoured coffee such as Cherry, Culi, Moka, and Robusta
packets of sugar
stirrers
coffee drip

Putting It All Together

Aside from the coffee drinks, products, and services you offer, how you connect with your customers is the key to a successful coffee campaign. Engaging with them is undoubtedly a good way to do it, but handing out some of these coffee merchandise is also another effective strategy to consider.

What Can ODM Offer?

Pick any of these items and contact our team to get a quote. Likewise, our designers from Mindsparkz are here to help you create the perfect design for your company. Our merchandisers help you find the right factory to produce these ideas.

Apart from these coffee products, we also provide services such as manufacturing gift with purchase, promotional gift packs, branded corporate giveaways, seasonal promotional products, and innovative promotional merchandise.

We also help companies design and create their free-standing display unit and POS displays for marketing. Should you need our services, feel free to contact our team today! It’s our pleasure to help you achieve your marketing goals!