How To Measure Promotional Products CPI PLUS 8 Marketing Gifts

Normally, promotional products are utilised to increase brand awareness, build a good relationship with clients, elevate the brand image and incentivize consumers. However, how could you know which custom merchandise is “keepable” and “practical” for your market to latch on to? Promotional products CPI could help you with that.

What Is CPI?

The cost per impression (CPI) is used in marketing to know how much the company would pay for the times people have seen their advertisement. This is largely used in traditional marketing such as television and billboard ads as well as advertisements on websites. Especially those with high traffic.

Firstly, impression in CPI refers to the time an ad is exposed to a person. In web advertisements, this is simply the one time an ad is shown to a user. They don’t have to click on it or read more. In out-of-home (OOH) and TV advertisements, an impression is simply a time a person has seen the advertisement.

Websites can have the data to know how many users saw the ads while OOH ads like billboard owners have estimated data of how many people pass by their advertisement space daily. This data is used to divide the amount paid to get the cost per impression.

CPI helps chief marketing officers and marketing managers to decide whether the promotional campaign is reaching enough people to justify the incur in expenses. Therefore, you would want your CPI to be as low as possible.

Promotional Products CPI: How Can It Be Measured?

In terms of promotional products, the CPI can be tricky to calculate. Instead, it can be estimated through the custom products’ practicality. The more functional and economical a promotional product, the more people would use it. Hence, the more impressions it makes on the people using the branded merchandise and the people around them.

Promotional products CPI can be determined through surveys and can be categorized according to the following:

Gender
Age group
How many kept the promotional product?
How long they kept the promotional product?
How frequently they used the promotional product?

Top 8 Marketing Gift Ideas For You

1. Branded Umbrella

These promotional branded umbrellas are durable since they’re made of premium polyester and glass fibre with a wooden handle. It is capable of withstanding both the sweltering heat of the sun and the ferocity of the wind on a rainy day.

Functional all-year round, a branded umbrella guarantees your brand thousands of impressions.

Product Code: ODM-4146

2. Utility Keychain

Made from carbon steel and ABS plastic, this customized utility keychain houses four types of screwdrivers and a tool holder to be functional on the go.

Since it is also designed as a keychain, it’s portable and easy to carry wherever and whenever. Perfect for active people that love camping or those in the construction and real-estate lines of work.

Product Code: ODM-4214

3. Custom Hats

Write your own custom messages to be displayed on the LED lighted cap! You don’t need to spend a lot of money on expensive billboards when you have this bespoke LED hat to spread your brand’s message.

It is made from 100% cotton and the screen is detachable which makes the hat washable.

Product Code: ODM-3999

4. Branded T-Shirt

Put a twist on your promotional gifts through this branded shirt that comes in a tin can! Custom shirts are very common as marketing gifts since it is highly practical and keepable.

A tin can packaging on top of that can be repurposed as a desktop organizer for your pens and other stationery.

Product Code: ODM-11

5. Promotional Tool Kits

Everyone must have had to drive a nail, mend broken wiring, or deal with leaky faucets at home. Without the right tools, completing these chores might be difficult. A custom tool kit helps your market stay organized while exposing them to your brand.

It’s also highly customisable and can be designed after car wheels, oil container or fruits!

Product Code: ODM-2714

6. Tote Bags

Everyone owns a tote bag that they bring anywhere. Its durable and large capacity characteristic made it a household name that people of all ages use.

Let people walk out on the streets with your brand by their side and create as much impression as possible.

Product Code: ODM-3926-D

7. Custom Design Tumbler

The tumbler features a camera lens design and is identical to an actual Canon DSLR lens. It is designed with buttons that resemble those on a real lens with printed scales that can be seen in a camera.

This novelty water bottle design surely attracts attention and impression whenever used.

Product Code: ODM-3987

8. Branded Bamboo Socks

A sustainable promotional product that is highly wearable through seasons, protecting the feet from the brunt of the impact, is bamboo socks.

On top of that, it’s produced without chemical treatments which make it very gentle on the skin for impressions that leave a lasting effect on your target market.

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To conclude,

Promotional products CPI depends on their functionality. The more keepable it is, the more impressions it would generate for your brand. It’s a better way of generating brand awareness to prospective clients and consumers all the while forming a firm relationship with your regulars and brand-loyal consumers.

Utilise our marketing gift idea in your promotional campaigns by emailing us the product code and getting a quote today!

The ODM Group is a promotional product development company specialising in the customisation of promotional products and branded displays. Our company’s creative team, Mindsparkz, will work closely with you from product brainstorming to production.

Apart from marketing gifts, we can also assist you in manufacturing gift with purchase, purchase with purchase and corporate gifts as well as designing point-of-sale and free-standing displays. Contact us today!

For more benefits of working with us, we listed them below: