Rugby World Cup 2021 is about to wrap up this November in New Zealand! With towering excitement and anticipation, rugby promotional items are also stealing the limelight as sports fans are looking for a fan zone giveaway that will complete their experience. Let’s look at what we found in this pop-up store in Auckland.
#RWC2021 women’s competition was initially set to kick off last year, September 18th and run until October 16th 2021, but it was delayed until 2022 due to the Covid-19 pandemic. It is now taking place from October 8th to November 12th 2022.
The men’s tournament will take place in September and October 2023 in France.
Branded Hand Flags as Fan Zone Giveaway
Fan zones are areas set up for fans to gather and celebrate their team. They often feature big screens, food and drink vendors and other activities like face painting.
Fan zones can be set up in many different locations. In some cases, they may be located inside stadiums or arenas. Other times, they may be set up in public parks or parking lots outside of venues.
They are popular because they allow fans to get together to watch the game while enjoying some of the same things they would at home: food, drinks and company.
Branded hand flags are easy to use, so they work well for anyone who wants to participate in the fun, especially in fan zones!
People will love waving them around at the game, and those watching on television will see the sea of flags dominating the venue.
It is a fantastic way for them to connect to their sports team community.
For brands and organisations, hand flags are affordable promotional giveaway ideas. They are great for all ages and levels of play, from youth leagues to professional sports teams.
Not to mention how easy they are to distribute and can be customisable with any team’s colours and logo.
RWC 2021 Pop-Up Store in Auckland
Empowered by Mastercard, one of the major partners of the league–this pop-up space is truly compelling with different outdoor branding displays. We love how it “owned” the area and boost the championship’s brand.
RWC 2021 features the “Ngaru”, a symbol of the ocean waves surrounding New Zealand, while the striking colours represent the game’s unlimited and unstoppable energy, deeming it unforgettable. These unique elements are undoubtedly eye-catching; there’s no way you would miss them!
Scroll down to find different rugby promotional items that we spotted:
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Teardrop Flag Banners
A teardrop flag banner is a quick and easy way to create a professional display.
Whether you need to promote a special event, showcase your company logo, or just add some colour to your venue, this banner is sure to do the trick.
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A-Frame Poster Stand
This poster stand is lightweight, portable and sturdy.
It can be set up in just minutes and can be moved around to different locations quickly.
The league used this A-frame poster stand to inform people about the coming Semi-Finals Performance on November 5.
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Advertising Display Stands
An outdoor advertising display stand is a great way to get your brand in front of potential customers.
Whether you’re showcasing your company’s products and services or even just promoting a promotional event, the right display stand can help you get your message across.
Mastercard leveraged an advertising display stand in introducing Sonic Trophy, an innovation that captures live-action audio from each game, live match commentary and fan reactions.
Passers-by will also see a depiction of Kaikaranga, a powerful, graceful, and courageous leader and female voice of the indigenous Māori people in New Zealand.
The following display stand showcases what the Sonic Trophy looks like, which will be presented to one winning recipient from each of the 26 matches.
This is set to establish a new precedent for celebrating the Player of the Match long after the game has ended.
Seeing this has made us more excited about the upcoming results of the league! This one-of-a-kind trophy is undoubtedly a fantastic addition to the rewarding experience of being on top of the championships.
In addition, its captivating design can also generate curiosity among those who just pass by the area.
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Interactive Selfie Stand
Pose, upload and share!
What could be an excellent way to let people know you’re a fan other than sharing a selfie on social media?
This selfie display stand encourages visitors of the pop-up store to take a selfie and share their experience online.
Of course, we could not miss it with its strong branding that can invite everyone to take a closer look.
We love how the league builds brand awareness and allows fans to be ambassadors with this simple yet engaging marketing idea.
What’s Inside the #RWC2021 Pop-Up Store?
Branded Accessories
Check Out More Rugby Promotions:
Guinness, one of the most successful alcohol brands worldwide, made this promotion back in 2016 even more attractive to Rugby lovers by offering collectable glasses with different Rugby union positions.
Who knows more about brilliant promotion strategies for sports events if not the soft drink giant Coca-Cola? In 2015, the brand offered sports fans the chance to win their Coca-Cola Rugby Ball.
Rugby balls have an oval shape, which offers ample space for your brand logo or message. Read more about how you can leverage this sport and the most prominent event tied with it to enhance your brand activation:
Back in 2011, DHL in Singapore came up with this fantastic Rugby World Cup gift with purchase offer to its DHL cash shippers. What made this promotion successful? Take a read at our article here:
Sports events can be used as a great marketing tool when planning out your next advertising campaign. They are televised for millions of people to see and give you plenty of opportunity to reach your target market.
Sports promotional items are a great way to get your brand out in the world. With so many choices, it can be hard to know where to start. But we’re here to help!
Tap the image below and check out our previous projects with renowned brands in the Sports Industry!
Let’s Create Great Products Together!
We know that your promotional products have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised.
We at ODM, together with our design agency, Mindsparkz, work with our clients with this in mind. We’ve been helping companies of all sizes with their product design and development needs since 2003.
Our diverse approach makes us a great partner for businesses that want a team to manage their projects closely.
Contact us today to get started on developing a product that will go above and beyond your expectations!
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