Free Glass by Guinness – Rugby World Cup Promotion

Guinness, the renowned beer brand, ran an in-store promotion that offers customers free gifts. As part of this promotion, they are offering a limited edition Rugby World Cup free glass as a sports-related gift.

The Rugby World Cup is a global rugby competition that takes place every four years, and this glass is an exclusive item that fans of the tournament will undoubtedly want to get their hands on. The glass is being offered as a free gift with the purchase of certain Guinness products, and customers should act quickly to take advantage of this exciting offer.

What Do We Love About this Free Glass Giveaway?

The brand deliberately introduced these glasses into the market during the Rugby World Cup. The glasses come in packaging that can securely hold a can of Guinness beer, making it an excellent gift with a purchase offer.

This clever marketing strategy by Guinness not only provides a unique and memorable gift for beer enthusiasts but also encourages customers to make a purchase and try out their product. The innovative packaging design of the glasses enhances the overall customer experience and adds value to the brand’s reputation.

As part of their promotional offer, they are providing collectable glasses with different rugby union positions. These glasses are not just ordinary glasses, they are designed specifically to represent different positions in rugby.

The glasses available are not limited, as there are numerous options to choose from, including Captain, Fly Half, Winger, The Veteran, Coach, and many more. This promotion is sure to delight rugby enthusiasts, as they can collect their favourite glasses and display them proudly.

Whether you are a rugby player or simply a fan of the game, these glasses are a must-have to show your support and love for the sport.

What Makes Guinness Free Glass Giveaway an Excellent World Cup Promotion?

The Guinness Free Glass giveaway is an excellent Rugby World Cup promotion for several reasons:

1. Relevance

Rugby is a physical and intense sport, and it is a well-known fact that Guinness is a popular drink among rugby fans.

The Guinness Free Glass giveaway is relevant to the Rugby World Cup audience, and it is likely to attract more customers who are interested in the sport.

By tapping into the deep connection between rugby and Guinness, the promotion has the potential to drive significant sales and generate positive brand associations for the iconic Irish beer.

2. Positive Association

The beer industry and sports brands are interdependent and have a long, mutually beneficial history of collaboration.

According to the IMR Sports Marketing report, global beer sports sponsorship spend is estimated to have reached $1.4 billion in 2015. 

Sponsorship is worth that since fans who are emotionally invested in a sport will pay more attention to, recall more about, and have a more positive association with the brand and products of an official sponsor.

3. Remarkable In-Store Advertising

For this promotional campaign, Guinness designed a unique, impressive and eye-catching POS display, which was placed in a central position in stores all over the USA.

Call-to-action “Free limited edition glass” advert definitely brings customers’ attention, as well as creative design, similar to a rugby sports field.

The offer of a free limited edition glass is an attractive proposition that will encourage customers to make a purchase and take advantage of the promotion.

4. Practical Offers for Consumers

Guinness has generously provided two ways for customers to receive their collectable rugby free glass.

The first option is available to those who purchase a single pint of their beer. Alternatively, customers can also receive the free glass with the purchase of a multi-can pack.

This allows customers to choose the option that best suits their needs and preferences, ensuring that everyone has an opportunity to receive the collectable glass.

More from Guinness:

Learn how to create an impressive on-premise advertising by this example from Guinness! Not just an excellent promotional tool for the brand, this POS display was also helpful for customers. Definitely one of the best beer marketing ideas we have seen so far.

Another great sports-related campaign from the Irish beer brand was this It’s Guinness Time in-store contest. The drinks promotional products Guiness offered are something anyone would be proud to get.

What makes awesome beer merchandise? Here are some examples from Guinness and Becks which undoubtedly capture the market with the great design and branding.

Free glasses are a marketing tool that will never go out of style, especially for beer brands like Guinness. Check out how the brand was able to utilise free glass promo in this clever promotion.

How does the beer brand entice customers to make a purchase and “enjoy the same great taste as the pub”? We definitely love how Guinness leveraged video advertising in-store to make more sales!

Check out how Guinness showcased its St. Patrick’s Day merchandise through an attention-grabbing poster in-store. What made this special promotional deals an excellent marketing technique?

Guinness, with its compelling brand message, “together we are more” has certainly made St. Patrick’s Day more enjoyable with a custom Mahjong set as redemption gift offer.

Happy St. Patrick’s Day! On this festive day, it’s impossible not to think of the world-famous beer brand Guinness. As the most iconic Irish beer, Guinness is a staple of any St. Patrick’s Day celebration.

Whether you prefer it in a can, on tap, or in a delicious cocktail, the rich and creamy flavour of Guinness is sure to satisfy your taste buds. So grab a pint (or two!) of Guinness and raise a glass to all things Irish. Sláinte!

Overall,

Promotional cases are highly-effective tools. This is a good example of a sports-related marketing campaign, which other beer brands should definitely consider following. The Guinness Free Glass giveaway is an excellent way to promote the brand and increase its exposure during the Rugby World Cup. By giving away branded glasses, the brand can increase its visibility and create a lasting impression on customers.

How Can We Help?

At ODM, we pride ourselves on our extensive expertise in product design, sourcing, and manufacturing. We have a wealth of knowledge and experience in creating high-quality products that align with your brand’s unique vision and goals.

Whether you’re interested in gift with purchase campaigns or point-of-sale (POS) displays, we have you covered. Our website features comprehensive and constantly expanding portals dedicated to these promotional products. You can easily browse and select the items that best suit your needs.

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