Saint Patrick’s day is hugely celebrated in Ireland, but now, it’s a holiday that’s been recognised worldwide. Like other holidays, this is also the best time to create your own St Patricks Day Promotion. Guinness, a known Irish beer, offers customers a chance to get their Guinness mahjong set. Well, who can resist celebrating this popular Irish Saint’s Day with a free promo gift from your favourite beverage?
So, grab your friends and celebrate! You might never know, you’ll bag this awesome St Patricks Day promotion.
Customers receive this free Guinness Mahjong Set with every purchase of Guinness’s Foreign Extra beer crates. Each crate contains 10x 320ml cans and you will need to buy four of these crates to get the on-pack merchandise. This is a great way to market your brand as this increases your sales.
Customers love to receive a free gift with purchase, especially one promoted by a worldwide brand. Therefore people will be more willing to purchase higher quantities to get it. And by promoting this as a St Patricks Day promotion, people will already be planning to buy a lot!
This promotion is a redemption gift. When purchased, you take your proof of purchase receipt to the redemption desk in the store and they give you the free gift. Easy-peasy!
Why is this St Patricks Day promotion good for your marketing?
- Increases sales – Without a doubt, a lot of countries celebrate St Patricks Day and Guinness is sold in over 100 countries. This means that people everywhere have the chance to purchase the brand’s products. Therefore, this increases sales and profitability.
- Increase perceived value – When a brand promotes redemption gifts and others free gifts with purchase, customers remember this in the future. When this promotion is associated with a popular celebration, people again are more likely to buy your product when this celebration re-occurs.
- Brand awareness – St Patricks day promotion increases your brand exposure and awareness. With so many people celebrating, everyone will see your brand.
Furthermore, this is not the first time that Guinness has done a Mahjong themed promotional offer. It was also part of a successful campaign a few years ago. It was such a hit that the promo gift get another version for this year’s promotions! Mahjong is a popular game especially in China and is often used in other beer promotions. Here are a few examples of past Mahjong promotions:
Promotional Mahjong Set by CCB Bank.
China Construction Bank also offers their own exquisite Mahjong sets (Crystal and Ebony) as incentives for their new banking customers. This promotional gift, unlike that of Guinness, throws a perceived higher value. It also serves as a high-end gift to entice people to open an account with CCB.
San Miguel Dry Swimming.
San Miguel also launched their Dry Swimming purchase with purchase promotion in Hong Kong. The offer includes a buy one take one pack of San Miguel Beer and spend an additional HK$15 to receive the branded Mahjong set. This is a very good example of a purchase with purchase campaign.
Unlike Guinness, San Miguel creates a unique POS Display making this particular promotion stand out from other drinks in the aisle. Alsp, the display makes it very easy to spot and buy the product.
If you’re looking to customise your own promotional merchandise, do not hesitate to contact us. Our team of trained staff will assist you in creating the perfect St Patricks Day promotional merchandise that suits your needs.
For more promotions by Guinness, here are some more blogs to check out.