St Patricks Day merchandise
Guinness, the Irish beer brand, has rolled out an enticing Shamrock green display poster, showcasing its St. Patrick’s Day merchandise. The vibrant poster will surely catch the eye of anyone passing by!
St Patricks Day Merchandise – Guinness T-Shirt and Hat
This promotion by Guinness, announces that with every purchase of three pints of Guinness for $45 you will be given celebratory St Patrick’s Day Merchandise, and this merchandise is either a hat or a T-shirt. This St Patrick’s Day merchandise makes a good incentive product as customers, for such a widely celebrated Irish Saint day, will want to get their hands on both products to show their patriotism.
The promo poster displays five pints and hands, indicating it’s an event for friends to celebrate together. This leads to increased sales as many Guinness pints will be bought through promotional merchandise.
St Patricks Day Merchandise – Guinness T-Shirt and Hat
St Patrick’s Day Merchandise- Why is it a Good Marketing Technique?
The provision of free merchandise effectively boosts brand awareness, as individuals, particularly for recurring events, will reuse it later. T-shirts, in particular, serve as handy spare clothing items beyond the event, exposing your brand to others. Moreover, wearing hats is guaranteed to attract attention!
- Increase brand awareness. The provision of free merchandise effectively boosts brand awareness, as individuals, particularly for recurring events, will reuse it later. T-shirts, in particular, serve as handy spare clothing items beyond the event, exposing your brand to others. Furthermore, wearing hats is guaranteed to attract attention!
- Perceived value. This St Patrick’s Day merchandise is an easy way to spread the cheer of St Patrick’s Day and also for other events/celebrations. Even if you aren’t Irish, promotional merchandise is an excellent technique for making customers feel a part of the celebration. If you make people feel a part of the party they will value your brand more positively.
How could this promotion be improved?
- The poster itself is vibrant and attention-grabbing, but it fails to depict the actual appearance of the T-shirt or hat. When promoting, it’s crucial to clearly showcase the offered products with images on display and posters.
This will enable customers to decide whether they want to receive the gift and which item they would prefer. - The use of an in-premise display to promote your product would further enhance awareness. Customers can see for themselves what your product looks like, and a larger display will undoubtedly attract more attention.
Case Study: “It’s Pimm’s o’clock!” Brand Activation Campaign
Back in 2011, Pimm’s did an excellent summer Brand Activation Campaign for their branded merchandise. This display had positive results due to its summer theme and catchphrase ‘It’s Pimm’s O’ Clock’, even to the point that all posters and T-Shirts for example adopted it in its design.
Guinness could think also do this kind of merchandising and promoting for St Patrick’s day by offering displays and creating more Irish-themed merch and promoting them. This would increase brand awareness, popularity, and is great for sharing on social media to promote the current promotion. Furthermore, Guinness, like Pimm’s have done, could add their slogan to these products.
If you are looking for ingenious St. Patrick’s day promotions, then you might want to check this blog out:
Why Beer Brands Participate in Celebrating St. Patrick’s Day
You may have noticed that St. Patrick’s Day is more than just a special event to commemorate the Irish priest St. Patrick; it’s also a day to be merry and drink ‘plenty. But why is it such a big deal for beer brands?
The feast of St. Patrick usually falls during the Lenten season, allowing Christians to set aside their Lenten restrictions for one day. Consequently, this tradition evolved into a day of revelry and indulgence in beer. Today, St. Patrick’s Day has transcended its original purpose of celebrating the life of St. Patrick, becoming a vibrant celebration of Irish culture.
Wishin’ you a wee bit of fun and a lot ‘o’ luck on St. Patrick’s Day, March 17th!
Happy St. Patrick’s Day!
Where Does ODM Come In?
If you’re keen on crafting captivating drinks promotional products and event merchandise, feel free to reach out to ODM. Our design team can assist you in creating your own celebratory event and holiday merchandise, that you can use to promote your brand. For more merchandise and St Patrick’s promotion ideas feel free to look at some of our other blogs.
Other Beer Related Blogs
Have you seen this iconic St. Patrick’s Hat by Guinness Singapore?
Discover why this traditional brand marketing approach with promotional merchandise remains so successful.
Explore Guinness’s clever Halloween promotion: shadow-shaped coasters! They’re perfect for adding a spooky touch to your celebrations.
Offering a free pint glass with Guinness purchase enhances brand promotion and boosts sales effectively, showcasing the impact of strategic giveaways.
Frequently Asked Questions :
Every year, St. Patrick's Day occurs on the 17th of March.
Brand managers often utilise a gift-with-purchase strategy to prompt impulse buys, providing customers with extra value. This involves offering a gift alongside the purchase of a product, ideally complementary to the main item.
Redemption gifts are similar to gift-with-purchase offers. However, customers usually redeem them at the counter or by directly contacting the company. When does Saint Patrick's Day occur?