The leading beer brand in Laos is running a marketing with merchandise campaign. This is done in order to increase market share for Beer Lao. The Beer Lao brand is incredibly iconic and the company have a huge army of loyal fans. They grew this fan base by producing fantastic drinks and with the use of a strong marketing campaign.
All the effort they put into marketing is clear for all to see and here is our report from Luang Prabang, the old capital of Laos. Lets start at the dinner table, as many things do in Laos.
What are the benefits of marketing with merchandise campaigns?
Marketing with promotional merchandise is one of the most beneficial aspects of this advertising campaign. This is especially true when it comes to increasing your companies brand awareness and sales.
From the image on dinner table above, you can see that Beer Lao are branding everything they can to raise awareness. Check out the branded beer glass, napkin holder and ice bucket. All of these are brightly colored to draw as much attention as possible to the brand. Beer Lao are already aware that these kind of items will create tremendous exposure to consumers since they are practical items and these are classic promo items.
Unlike most marketing and advertising, POS promotional merchandise can be used by potential customers. If the merchandise used in the campaign is unique and useful, consumers will positively associate with your brand. The branded bottle opener above neatly catches beer caps and is extremely practical for bar managers and the public. The Bottle opener is a perfect add on to any fridge and is so effective when people are about to make an impulse purchase – we also developed a few different counter top beer bottle openers.
Branded umbrellas will be used by customers often, especially in countries prone to either very hot or wet weather. This consistent use in public will all help to build a positive image of your business, as it shows consumers you like to help your customers. For this reason, it will also improve the loyalty of existing customers.
Not only will the umbrella protect the motorcyclists from the hot weather, but also from water. As this week is Laotian New Year water is thrown on friends and strangers. This type umbrella will stop the drivers getting wet while the crowds throw water on them. Not sure we feel riding a bike with an umbrella up is exceptionally safe, but we don’t make the rules.
Beer Lao don’t just run this branded merchandise campaign on small promotional items. They also used larger advertising displays – giving stickers away for cars and give shops banners. The branded car sticker will have a similar effect, because like the umbrella it used in public regularly. Unlike the umbrella however, there’s a higher likelihood that the car will be travel long distances, all over the country. This exposure will help to spread your brand to a wider audience, throughout different areas. With this increased brand awareness comes an increase in sales.
This is a really eye catching banner hanging near a shop. It advertises gifts with purchase that you can get if you choose Beer Lao. As you can see from the pictures the sun is out, so I would probably go for the promotional sunglasses. The bag should also come in handy if you’re ordering lots of beers, or going to a party. You should be able to notice the parasol umbrella right behind the banner. This is another reminder, as if one were needed, that the brand is everywhere.
The T-Shirts are also really eye-catching with multicolor yellow and green branding. This produces a much more high end finish than the usual 1 color silk screen print promotional shirts, that we usually see from beer companies. You might like to see these beer promotions, such as the LED Beer Cooler or Beer Can Speaker.
It’s clear that Beer Lao is fixated on creating quality merchandise. Their current campaign has models using water guns in the brands new green and yellow colour mix. We find that these add a nice refreshing colour pallet to the older pure orange colours on much of their marketing gifts.
So Beer Lao have proven that products such as these are fantastic branding opportunities, that really do produce results. They have continued to run the marketing merchandise campaign throughout their expansion, and are now reaching new heights. Ultimately it comes down to these marketing merchandise being a free advertisement for the company. If consumers are wearing or using Beer Lao products in public then the brand will benefit.
If you’re interested in any of these promotional gifts, then please get in contact with us here. Our design team, MindSparkz, would be more than happy to assist you in the innovation of a completely new concept, that you can use to promote your brand.