Custom Beer Merchandise Ideas: Is It Worth Selling Them?

Why is Beer Merchandise in Demand?

A successful foray into the world of beer merchandise begins with a deep understanding of the market. Before diving into the intricacies of creating and promoting beer-related products, it’s crucial to gain insights into why beer merchandise is in demand and identify the key factors that influence this thriving market.

1. Passionate Fan Base

Beer has a passionate and dedicated following. Enthusiasts often seek out ways to express their love for their favourite beer brands and the culture that surrounds them. This demand for beer-related products is driven by a sense of belonging and identity within the beer community.

2. Personal Connection

Many beer enthusiasts have personal connections to specific brands or experiences related to beer. They may have fond memories of sharing a particular beer with friends or visiting a brewery. Beer merchandise allows them to keep these memories alive and share their love for the beverage.

3. Gifting and Collecting

Beer merchandise makes for great gifts. People love to give and receive beer-related items, especially if they know the recipient is a beer lover. Additionally, some individuals collect beer-related memorabilia, creating a niche market for collectables and limited-edition items.

The Power of Branded Beer Merchandise

Branded merchandise holds significant power when it comes to promoting alcohol brands within airports and stores. It goes beyond being just a product or an item with a logo. Here are a few key reasons why branded merchandise is a powerful marketing tool:

1. Brand Loyalty and Customer Engagement

a. Build Strong Connections

Beer merchandise fosters a sense of belonging among customers. When people wear or use items featuring their favourite beer brands, they feel a deeper connection to the brand and its community.

b. Fosters a Sense of Belonging

Beer enthusiasts often form communities around their favourite brews. By offering merchandise, you enable customers to proudly identify with their chosen beer brand and connect with like-minded individuals.

c. Creates Emotional Connection to the Brand

Beyond the physical product, beer merchandise taps into the emotional attachment people have to their favorite beverages. It allows customers to express their passion for a brand and creates lasting memories associated with the product.

2. Additional Revenue Stream

a. Diversifies Income Sources

Selling branded merchandise can serve as a steady source of revenue, complementing beer sales. This diversification helps businesses weather fluctuations in the beer market and the economy.

b. Provides High-Profit Margins

Many custom items have attractive profit margins, making them a lucrative addition to your business model. Since they often don’t require the same overhead as brewing and distributing beer, the profit potential can be substantial.

c. Guarantees Consistent Sales Throughout the Year

While beer sales may fluctuate seasonally, merchandise is often in demand year-round. This steady income can help maintain financial stability and business sustainability.

3. Marketing and Brand Exposure

a. Serves as Walking Billboards

Every person wearing a promotional T-shirt or sipping from a branded glass becomes a walking advertisement for your beer. This passive form of advertising can significantly increase your brand’s visibility.

b. Helps Increase Brand Visibility

Through merchandise, you can reach a broader audience and introduce your beer to new customers who may not have encountered it otherwise. This expanded visibility can translate into increased sales.

c. Word-of-Mouth Promotion

Satisfied customers who own beer merchandise are likely to share their positive experiences with friends and family, further extending your brand’s reach through word-of-mouth marketing.

Corona x Guinness’ Beer Merchandise Ideas

Offering branded merchandise is not a new marketing strategy for alcohol brands. With that said, let’s delve into the intriguing details and discover the delightful offerings of the Corona and Guinness.

1. Custom Apparel

Corona’s branded t-shirts, caps, and sweaters testify to the brand’s commitment to quality and style.

Each piece is meticulously printed with the Corona logo, allowing you to showcase your love for the brand proudly.

2. Mexico-Inspired Bags

Designed with captivating Mexico destinations, the custom-printed drawstring and tote bags add a touch of authenticity to your adventures.

These functional accessories not only carry belongings but also become visual reminders of Mexico’s vibrant culture and natural beauty.

3. Branded Coolers

Corona’s branded coolers are the perfect companions for keeping beverages chilled on the go. The first cooler, in blue and white, features a convenient handle and a built-in bottle opener, ensuring that refreshment is always at your fingertips.

The second cooler, crafted from durable metal and sporting a striking red and black design, is not only visually appealing but also equipped with a bottle opener for added convenience.

4. Custom Wall Decor

Corona’s custom wall decors are a stunning fusion of art and functionality. On the other hand, Guinness’ wood and metal signs serve as classic home decorations.

Corona’s wall decors are complete with a built-in bottle opener; it becomes a unique accent that embodies the brand’s adventurous spirit while providing a practical solution for opening beverages.

5. Branded Tumblers and  Glasses

Indulge in Corona’s custom water tumblers and branded shot glasses, and Guinness drink glasses.

Both items are meticulously crafted to enhance customers’ drinking experience.

Shoppers can sip their favourite beverages from these stylish branded vessels.

6. Sweet Treats

Guinness tempts beer lovers with its sweet treats offered – Guinness’ luxury fudge.

This delicacy celebrates the perfect marriage of Guinness and confectionery, which is sure to make your taste buds come alive.

It comes in custom metal tin packaging, making it as an ideal gift for everyone.

7. Creative POS Display

Corona, indeed never failed to amaze its customers as the brand lets them immerse in an unforgettable experience at the dedicated corner of the store. Shoppers can pose against the custom-designed point-of-sale (POS) display, featuring a van-shaped backdrop and a surfboard, as you create lasting memories.

Enhancing the ambience, a bottle-shaped mat completes the photo-booth-like area. Customers can snap a photo and share their Corona adventure with friends and family, capturing the essence of the brand and the joy of travel.

More cool beer merchandise ideas from Corona and Guinness:

Our team spotted this branded bag being offered as a gift with purchase from Corona, featuring its most famous product, Corona Extra, in a supermarket we visited in Vietnam. The brand offered customers as branded duffel bag as part of this promotion.

Corona welcomed its customers with its promotional campaign of a simple promotional canvas bag! The brownish canvas material of the bag gives off summer vibes that are suitable for beach days.

Corona rolled out cool summer beer promos for their loyal patrons. For every purchase of Corona Beer, customers were entitled to various summer gifts from the brand.

Guinness has cleverly included a free glass with every purchase of its 6 x 330ml beer crate.

Guinness offered customers a chance to get their Guinness mahjong set. Well, who can resist celebrating this popular Irish Saint’s Day with a free promo gift from your favourite beverage?

Get inspired by these branded liquor merchandise from ODM:

This beer mug is made out of PS (Polystyrene Food Grade) and Gel to keep the beer cold for longer. Beer brands can use stickers or decals to decorate this glass idea.

This wall-mounted bottle opener is made of selected black walnut and stainless steel, which is vintage, textured, corrosion-resistant and steady. The cap catcher becomes creative, super cool, and unique with the handmade durable woven mesh.

This promo cooler with logo can be tailored exclusively to match your brand’s personality and image, incorporating your logo and signature icons and graphics. With our customization options, you can create a truly one-of-a-kind product that will leave a lasting impression on fans and customers alike.

This custom portable speaker has a built-in microphone, remote control and has voice control feature.  Come in a can design, this makes a perfect promotional idea for beverage companies.

These promotional wireless earbuds are certainly applicable to your drinks marketing. By making it a “limited time offer only,” they will definitely boost the sales of your product.

In a Nutshell

From fashionable apparel and chilling accessories to unique décor and functional items, Corona and Guinness offer a delightful range of products to enhance its customers drinking and travel experience.

Want to create unique merchandise for your alcohol brand? If so. Let the ODM team assist you. We design and manufacture promotional product ideas that match our client’s needs and budgets. From custom-printed ice buckets, bottle glorifier displays, custom beer flight sets, and promotional drinking glasses to beverage display stands, ODM can help you create them for your business.

Feel free to contact our team to get a detailed quote.

Why is branded merchandise important for promoting liquor brands in stores?

Branded beer merchandise serves as a powerful marketing tool by increasing brand visibility, fostering brand loyalty and connection, enhancing the customer experience, and stimulating word-of-mouth marketing. It helps create a lasting impression, extends the brand beyond the product, and keeps the brand top-of-mind among consumers.

What are the benefits of using branded beer merchandise for promotional purposes?

Branded merchandise offers numerous benefits, such as increased brand recognition, a sense of exclusivity and collectability, and the ability to reach a wider audience through mobile advertising. It also strengthens customer loyalty, generates conversations, and provides a tangible and memorable representation of the brand.

How can branded merchandise elevate the customer experience?

Branded beer merchandise enhances the customer experience by offering practicality, style, and a sense of belonging to the brand community. From custom apparel to functional accessories, these items provide customers with a unique way to express their connection to the brand, creating a memorable and enjoyable interaction with the products and the brand itself.

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