Shoppers usually go to stores with lists of things to purchase and little allowance for impulse buys. Tap into that impulse to purchase, introduce your new product and differentiate your brand like Tiger through a beer store display! We’re tackling all of that more today!
What Made Tiger Beer Store Display A Success?
1. Visual Appeal
The first job of a beer store display is to get people’s attention and get them to look at the brand as well as the product being displayed.
Tiger’s display aced this through its eye-catching visuals enhanced with LED lights lining the display and the brand’s name. Right from the get-go it’s already hard to miss the display.
The strong visual design also leaves a lasting impression on customers which results in easier brand recall and differentiation.
2. Brand Communication
The beer store display is designed according to Tiger’s brand colours bearing the name and the logo of the brand.
The colour of the LED lights used also follows the brand colours blue, orange and yellow. It matches the product colours which immediately communicates to customers even from afar the products of the brand they can find in store display.
In addition to that, the display clearly guides people on where to find the brand’s product so they don’t have to go around and be tempted to get a different brand.
3. Product Accessibility
While bespoke displays like this are made to get people’s attention, it still functions as a shelf of products. Hence, it’s important that shoppers will not find any difficulty in getting the products.
The beer store display is successful in this regard for there is no obstruction in getting the products from the shelves. The brand also made sure people don’t have to bend down to get the products by designing the display without a shelf at the bottom.
The display height also aligns at eye level so shoppers can browse the products with ease.
4. Product Variety
Tiger’s beer store displays three of the brand’s range. Two that are already established products and one that is a soju-infused lager being introduced to the market.
By putting them all on display, the brand effectively introduces and associates the new product with those that are already known by the public. Regular customers who are there for the established beer flavours will get introduced to the new one immediately.
On top of that, the variety in product offerings gives people more options for their drinks all in one space.
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Check out more beer store displays from other brands and get inspired:
Budweiser’s LED display has a stunning and unique design that catches people’s eyes from a distance. Customers who bought six bottles of Budweiser beer could win limited edition gifts.
From the projector to the branded giveaways and the retail store display, Edelweiss made sure their customers will know about the brand and the promotion. Read more details here:
Heineken made sure their beer store display is hard to miss with its distinct branding and design, tailored to its products and made from high-quality materials!
Saigon Beer used a simple but effective marketing strategy to stand out from other products: a point-of-sale store display with LED lights designed for the brand alone that reinforced its brand identity and attracted people’s interest.
To Sum It All Up,
The beer store display successfully managed to differentiate the brand, strengthen the branding and introduce a new product all at the same time. Tiger achieves this through visual design and understanding their customer’s behaviour.
If you’re looking to achieve the same success in the aforementioned areas, ODM can lend a helping hand to you! Don’t hesitate to contact us today!
We’re a promotional product company that specialises in the customisation of branded merchandise and point of sale displays. We have an in-house creative team, Mindsparkz, who can work with your brand closely to ensure the designs are meeting your branding and marketing needs.
You can find more about our services in the list below:
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