How Custom Bar Accessories Drive Sales in Brazil?

Drinks are best enjoyed cold in the middle of talking and catching up with each other. So, what’s the best way to reinforce your brand to customers without cutting through the pleasantness of their experience? Serramalte’s custom bar accessories got some answers we couldn’t wait to share!

Serramalte is known to be one of the best single malt beers in Brazil and the brand certainly made sure everyone knows about it in its various marketing campaigns. Our team saw one of those in São Paulo, Brazil.

The beers are served in branded ice buckets made from metal, designed to fit the wooden and classic vibe of the place. It’s also supported by branded wooden chairs outdoor for customers to use and be comfortable on. As a result, Serramalte managed to advertise its brand all the while providing customers with a pleasant experience.

What Can Custom Bar Accessories Add To Your Brand?

1. Functionality

Custom bar accessories like Serramalte’s metal ice bucket and the branded wooden chairs are all functional and practical choices of advertisement that do not present any hurdle to consumers. Hence, it’s an appreciated marketing campaign choice that will keep customers coming back.

It’s also cost-effective since the branded bar accessories are useful for the business and they expose the people around them to your brand.

2. Brand Engagement

A byproduct of functional custom bar accessories is the brand engagement that consumers form through them. The more people come across these branded tools, the more it enforces a consumer-brand relationship. There is also more thought that goes through people’s mind about the brand when they use it directly, leaving a more solid impression on them.

3. Brand Experience

Brand experience hinges on the memories the people have and the brand present in them. It also helps in the overall brand identity that forms in consumers’ minds before, during and after engaging with your brand.

Custom bar accessories are a constant presence in pubs and bars. Thus, most of their experience in them would include your brand. The association with the comfort and the experience they had with your brand determines their purchasing behaviour.

4. Reach New Market

As we can see from Serramalte, their branded foldable wooden chairs are placed outdoors. So, whether people would go inside or not, they’re made aware of the beer brand’s existence.

Custom bar accessories reinforce your brand to consumers and prospective clients without being intrusive.

Custom Bar Accessories For Your Brand

Whether you’re looking for custom bar accessories to be used in your business or as a promotional giveaway to your target market, these branded ideas will surely make the job done. Increase engagement, open brand experience and reach newer markets with these!

Branded Ice Buckets

Made from high-quality materials and highly customisable, these branded ice buckets also have LED lights!

Elevate your brand and make sure you’ll be recognisable any time of the day through these LED ice buckets.

They are powered by lithium batteries which can last up to 8 hours, with a rechargeable base so you can charge it anytime.

Product Code: ODM-4011

Beer Flight

Keep your customers engaged with beer flights that let them sample your beer products from the lightest to the strongest!

These are made from wood with beer glass slots and a chalkboard to label the drinks. It is highly customisable from the colour to the design. So, let your beer flights be unique to your brand!

Product Code: ODM-3238

Custom Bottle Opener

This wall-mounted bottle opener slams home the subtle and unique marketing that would leave a strong impression on every customer!

It consists of black walnut wood and stainless steel bottle opener with a handmade woven mesh to catch every cap so you don’t have to worry. It is easy to install and keeps your space or pub clean.

Product Code: ODM-3937

Check out more bar accessories from other brands to utilise for your next promotion:

Our team saw these branded stools in a bar in Turkey and got enamoured at the classic yet comfortable vibe it gives its customers. Read more about it here:

What’s a better way to build brand presence in a bar than metal bar signs? They’re durable, and classic and do not pose any storage problem to bar owners!

The beauty of barrels is everyone knows what it is for. Thus, when brands use these as promotional displays, consumers would instantly know your product. Check out how Woodstock used theirs below:

Aside from outside promotional displays like branded barrels and in-store furniture like branded stools, other effective custom bar accessories include acrylic table talkers. Heineken took full advantage of them here:

Beer towers are a common sight in pubs and parties where people can dispense beer on their own. This immediately commands engagement, so why not use it to show off your brand? Check out how Heineken did theirs!

For more merchandise ideas and promotional marketing campaign inspirations, check out our work with renowned drinks brands in the industry. Just tap the image below:

In conclusion,

Serramalte kept its brand present and at the centre of the customer’s experience through the custom bar accessories. And if you’re looking for the same results for your brand, ODM can help!

We’re a promotional product company that specialises in the customisation of promotional displays and branded merchandise according to the brand’s marketing needs. We have a creative team, Mindsparkz, that would work with you closely from product brainstorming to production. Contact us!

For more of the services we can assist you with, we listed them below:

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