Brand Experience Agency: How Can You Build An Unforgettable Brand?

When it comes to memories, people often associate the place and the events that happen around it with the emotion they felt during that time. This converts to devotion as they strive to keep these emotions and memories alive. A brand naturally wants to be a part of that memory and receive the same devotion. This is where a brand experience agency comes in.

We’ll be looking at a brand experience people would sink their teeth into through Nutella’s promotion. Nutella, a sweetened hazelnut spread, is a product of the Italian company, Ferrero, that’s a favourite partner for breakfast. The meal dubbed as the most important meal of the day.

So, as the brand furthers its move to be an integral part of people’s daily life, our team found this concept store cafe in one of Dubai’s airports that provides a brand experience tourists and locals alike would never forget.

What Is A Brand Experience Agency?

First, a brand experience is the association people make between the memories they created and the brands present during those events. A memorable first date will always be remembered and easily recalled with the brands the couple comes across during their date. Businesses want to create this association by providing opportunities for these memorable events to happen.

A brand experience agency helps these businesses to make that vision a reality. They assist brands to raise awareness about their products and ensure there will be opportunities for consumers to form a positive association between the brand and the memories they made.

1. We bring strategy to life with creative execution.

We use our deep expertise and experience in promotional products to develop experiences that engage customers and build relationships.

We work with you to understand what makes your business unique, why people buy from you, and how we can help you create new opportunities that get noticed in a crowded marketplace.

Our goal is to create experiences that resonate with consumers by making them feel something – whether it’s joy, excitement, fun, or connection – and then turn that feeling into action: they act on what they feel.

2. We drive awareness through storytelling.

Branding isn’t as simple as slapping a logo on a product — it’s about creating a narrative around your brand and delivering it in an emotionally resonant way.

This could be a story about your product or service, but it could also be about your company culture or values.

Branding merchandise has become one of the most effective ways for brands to tell these stories through visual imagery. By creating unique products that can be used as part of their brand experience, they can drive awareness through storytelling while also building brand loyalty.

3. We create unforgettable experiences that lead to better business results.

Customized products give you an opportunity to connect with customers on a personal level by making them feel special. This can help build brand loyalty in the long run.

When you make personalized products available, you can also get more insights into what types of products customers like and how they use them.

Consequently, this information can help inform future decisions about new products or new ways to sell existing ones.

4. We provide ongoing support throughout the entire process.

We understand the importance of creating a memorable customer experience and provide you with solutions that are customised to suit your needs and budget.

We ensure that every touchpoint between your business and your customers is consistent with your brand identity.

From ideation and strategy to execution and delivery, we’re there every step of the way to ensure that your brand experience delivers on its promise.

How Nutella Become An Unforgettable Brand?

In its concept store, Nutella ensured there will be a lot of opportunities for people to feel positive emotions they will no doubt be able to associate with the brand. We listed the ways they made this possible below:

Branded Merchandise

Since the concept cafe is in an open area, people will immediately see Nutella’s promotional merchandise.

The branded shirt and custom mug people can buy as travel souvenirs for themselves and the people they cherish.

It can immediately form a good feeling of gift giving. As well as being able to bring home a memento of the travel they made alongside the experience they had with the brand’s concept cafe.

For a more novelty touch to the traditional custom shirt, why not compressed them into a can? See more about this merchandise idea here:

Prioritizing Consumer’s Ease

A vital part of a consumer’s experience is the comfort they feel with the experience they had with the brand.

Nutella managed to ensure its consumers will be at ease through a QR code display stand.

The people wouldn’t have to be in line and order, they can simply scan the QR code and they’ll be able to order the food they want.

It’s a simple marketing strategy that lifts the strain on consumers and staff alike.

For more ways and ideas about how you can utilise QR codes and ensure a comfortable brand experience your consumers will remember, check out this blog below:

Personalized Experience

Alongside the brand’s promotional products, they also have a personalised jar of Nutella.

People can buy a jar of the sweet spread and have them personalised with their names or anything they would want to put on the jar’s label.

Consumers love this type of brand experience agency because they feel special and appreciated.

An emotion that converts into a positive brand impression to brand loyalty.

Why not add another layer of personalization to the brand experience through edible ink in drinks and food? Read more details below:

Branded Fixtures

As seen above, the brand ensured people will be able to recognize them even from afar.

They have overhead fixtures as well as LED signs that immediately get people’s attention.

There are also jar-shaped product displays that are hard to miss.

It’s a welcoming sight that urges people to come and check them out.

They’re also aesthetically pleasing to look at and definitely worthy of a snap to be posted on social media as sight and experience they want to share as well as preserve.

Check out another brand’s idea for an overhead fixture with various point of sale displays for a full brand experience here:

Nutella Promotions Through The Years

Nutella “Spread the Happy” with a Creative Store Display

Nutella&Go Plastic Hangsell – Amazing In-Store Marketing Strategy to Kids!

Sweet GWP Offer from Nutella- Custom Food Storage Containers

Nutella Personalize Me On-Pack Gift Sets- Maximizing Brand Impact

Nutella Custom Shaped Speaker – Gift With Purchase in Italy

To Sum It All Up,

Nutella managed to form a cohesive brand experience that its consumers can enjoy and fondly look back to through various marketing agents. From the branded merchandise to the personalised jar and branded point-of-sale displays, people would undoubtedly form positive experiences with the brand that they can never forget.

As Nutella did, the vital factor is a brand experience agency that prioritizes the consumers and the opportunities that might open through it.

What Can ODM Do?

ODM Group is a promotional products company established in 2003. Our decades in the industry made us experts in the customisation of promotional products and branded displays that would provide a memorable brand experience to your target market.

Some of the services we can provide your businesses are manufacturing promotional merchandise, branded gifts and promotional giveaways as well as designing POS displays like cardboard FSDU and POP display units. Contact us today!

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