Tin Box Manufacturer: How Does Tin Packaging Build Brand Longevity?

With its quality and versatility, tin box packaging has been one of the most recommended packaging concepts, especially for the FMCG industry. But apart from its innate attributes, what are the other benefits that brands and businesses can get from leveraging this packaging method? How does tin packaging build brand longevity? What are the roles of a tin box manufacturer in achieving suitable packaging for your brand?

Brand longevity is the pathway to sustaining business growth over time. It can reflect every aspect, such as strategic marketing, establishing loyalty, and building an emotional connection to your target audiences that can develop and expand your brand over time.

This also entails providing excellent customer experiences through your products, services and even in your custom branded packaging.

 

Building Brand Longevity With Tin Packaging

How does tin packaging become the go-to packaging for most confectionery brands for building brand longevity? Here are some remarks from a tin box manufacturer:

Reusability

The most prominent reason tin packaging is a highly recommended packaging concept is its reusability. In contrast with other food packaging solutions, it utilizes a material that does not quickly wear off over time. Therefore, the brand will be well-maintained on the packaging, and customers will grow familiar with it as they use it on a daily basis.

 

No Restrictions

The versatility of tin packaging allows brands and businesses to create a unique packaging design accustomed to their products or specific campaigns. With no restrictions on shapes and sizes, they can produce standard or novelty packaging with no sweat.

This is convenient, especially for seasonal promotional products or special product ranges, requiring distinctive packaging design.

 

Keeping It Simple

Here’s a crucial tip that you might love to integrate into your packaging development. Even though we love novelty shapes, you should consider the ones that are more reusable for customers. Designing a tin packaging in a specific form can reduce its reusability as it will be harder to find a purpose for it and consequently lose its effectiveness.

 

Printing

Tin is not just famed for its good mechanical properties but is also known for its attractive metallic lustre. It can already appear premium-looking on its own and can be more valuable when enhanced through different decorative methods. Tin box manufacturers know well how this packaging concept produces outstanding print quality and reflects exquisite branding.

Additionally, it can be the safest form of food packaging brands can get, which guarantees the integrity of the products, not like plastics or cardboard materials.

 

Brilliant Examples from Confectionery Brands

During our visit to Ibiza, we are able to spot these stunning packaging concepts from two different brands, Lindt and Oreo. The first packaging comes from Lindt, which comes in the form of a suitcase. Since the in-store promotion is located in a Spanish airport, the packaging reflects the flag of Spain and the words “Viva España” which translates to “long live Spain.”

Seeing this branded gift pack reminds us of the same promotion we saw way back in 2019. This custom chocolate packaging comes in a gold branding colour and is the hero item of the Lindt Travel Souvenir Collection.

 

The second one comes from Oreo, which is an Oreo-shaped tin container. We love how this custom packaging design comes with a distinct style that makes it stand out easily on the shelves. Apart from giving the product a premium look, it also presents the brand in a quirky way that is more appealing and memorable for target audiences.

This is actually not the first time we have seen this kind of promotional packaging from the cookie brand. In 2018, we featured this excellent custom food packaging together with the reasons why we love its concept.

 

Here’s another confectionery brand, LU Biscuits, that offered its products to its customers with custom tin packaging that is strongly designed after the season’s promotion. You can get more details about the marketing campaign here:

 

Final Thoughts,

Keeping open communication with your tin box manufacturer is essential to achieve a suitable packaging design for your products. Aside from giving you options, they can also provide insightful tips in making your packaging concept better.

Looking around for inspirations can also be an excellent thing to do to be updated with the latest trends in the packaging industry. This can help you produce your packaging concept that will be more valuable and memorable for your target market.

 

Let ODM Help You With Product Packaging Design

ODM not only focuses on promotional product manufacturing, but we also help with designing and producing custom product packaging for any industry. We work closely with clients and gift box factories to ensure that the designs align with their brand identity.

To know more about how our team of product designers and merchandisers can help, please keep in touch with us today. We would love to hear from you!

 

For more product packaging ideas from different brands and our own portfolio, make sure to browse through these blogs:

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