5 Reasons LU Seasonal Packaging Gift Boxes Are A Holiday Hit

What’s a better way to spend the Lunar New Year than giving and receiving gifts from your loved ones? LU, a biscuit company, move its marketing forward with that question and released its products in seasonal packaging gift boxes that people couldn’t simply overlook!

LU biscuits, or Lefèvre-Utile, is a French brand of biscuits founded in the 1840s and became an icon for the French culinary heritage. Consequently, to celebrate this year’s Tet or the Lunar New Year in Vietnam, the brand released two products: Lu Véritable Petit Beurre cookies imported directly from France and Lu butter cookies produced according to French recipes.

With a tagline of “Taste the Love,” LU presents “Món Quà Hoàn Mỹ” or “The Perfect Gift” in seasonal packaging gift boxes, featuring the iconic love symbol of France, the Eiffel Tower. It is a gift-ready product for consumers to celebrate the first day of Spring with their loved ones.

“We started the brand in 1846 in France, with a love of baking and a desire to connect customers through delicious cakes. Over the past 170 years, in the journey to perfection in each recipe and the selection of ingredients, LU has been present all over the world, becoming the symbol of a perfect gift and deep gratitude colour from the sender to the important person in his life.”

How LU Made Its Seasonal Packaging Gift Box Work?

1. It is made from tin packaging.

The brand used a cost-effective and durable material, tin, for the seasonal packaging gift boxes. Tinplate is especially fit for food packaging since it protects the food from outside shock all the while preserving the food’s natural properties.

Tinplate is also highly customisable into any shape and size. When it comes to branding, there is also a variety of ways to decorate this type of packaging such as LU’s choice to emboss its product packaging.

If you want to know more printing and decoration methods, we listed them all in the blog below:

Decoration Methods: What Are They?

2. It is gift-ready.

The great thing about these seasonal packaging gift boxes is shoppers can simply take it from the shelf and bring it to any holiday celebration they will go to. This gift-ready marketing instantly makes the product and the brand appealing to busy people without enough time to plan ahead.

“The Perfect Gift”

3. It strengthens brand and festivities association

The great thing about brand and holiday association is it enforces purchasing decisions of consumers. The brand strategically used red as a prominent colour for the special seasonal packaging gift boxes which is appropriate for the event.

As a result, the next time the event or the holiday will come, people may choose the brand again or deliberately find it in stores.

4. It elevates brand presence.

Holidays are riddled with gift-giving and celebrations. From corporate gatherings to family celebrations. For this reason, marketing the products in seasonal packaging gift boxes makes them more appropriate for these events. It goes from a luxury brand people may pick up every day to a luxury brand for the holidays, and most people spend way more during these gatherings.

5. It has an eye-catching design.

The tin packaging of the product can be reused for food and other small objects storage or be refilled with more LU delights. This reusable property of the seasonal packaging gift boxes is advantageous since it will strengthen brand recall to consumers every time they see it.

However, a stronger reinforcer of this brand recall is its eye-catching design. The red and gold combination works well with the iconic tower and the embossed biscuits as well as the brand name and logo.

On top of that, the retail store staff arranged the display in an appealing way, highlighting the Eiffel Tower. It’s definitely hard to miss!

When it comes to eye-catching designs, Arcor‘s multi-purpose packaging is a great example of it! The bright and colourful wine bottles are hard to ignore!

5 Ways this Multi-Purpose Packaging Idea Drives Sales

LU Promotions Through the Years

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More tin packaging ideas we previously covered from other brands:

If you’re looking to use tin packaging for your brand, you can get more insight into what tin packaging can do for your brand from manufacturers:

Tin Box Manufacturer: How Does Tin Packaging Build Brand Longevity?

Another brand of biscuits caters to its consumers through tin packaging! Check out their high-end designs and how the brand communicates to its consumers here:

FMCG Packaging: 5 Ways Tin Packaging Design Increases Product Value

We featured two brands that both utilised tin packaging to the fullest, featuring landmarks and famous characters to attract attention. Read more about them here:

Customized Tin Packaging: How to Add Massive Value to Your Brand

Davidoff made its packaging travel friendly and designed after cameras that every tourist brings with them! Read more below about this relatable packaging and how it also posed itself as a souvenir.

5 Lessons on Davidoff Creative Packaging Design

If you’re looking for more options for your next product packaging, we present you with this creative retail packaging. The pleasant colour alongside its quality and reusability is everything brands can hope for.

Creative Retail Packaging: Ceramic Container With Lid from Sal De Ibiza

To conclude,

LU remain in business because of the love people developed for their biscuits. However, its longevity is also a testament to its innovation in packaging, marketing campaigns and approach to consumers. Like these seasonal packaging gift boxes that will truly remain in every consumer home for a long time, enforcing brand recall and awareness constantly.

Work with ODM!

If you’re looking for an assistive hand and creative head to bring your marketing visions into reality and to your consumers’ homes, ODM is here to help!

The ODM Group is a promotional product development company founded in 2003. Our decades in the industry are a testament to our experience and constant innovation in designing, logistics and manufacturing. We also have a creative team, Mindsparkz, who will work with your business from product brainstorming to production!

Some of the services we can assist you with are designing point-of-sale displays and branded merchandise, manufacturing promotional displays and corporate gift merchandise as well as providing sustainable marketing options for your eco-friendly marketing campaign. Simply contact us today and let’s create the promotional product and branded display you’re dreaming of!