How Does Eximbank Retain Clients With Bank Loyalty Programs?

Choose Your Eximbank’s Loyalty Rewards

The bank runs several programs, and these four are some of them.

This lottery program is exclusive to customers depositing money at the counter.

Contest rewards include: First Prize: Whirlpool refrigerator; Second Prize: iPhone 14 Pro Max, 512GB; Third Prize: Lock&Llock cordless vacuum cleaner; Consolation Prize 1: RCR wine decanter set; Consolation Prize 2: Lock&Lock steam iron.

During the promotion period, individual customers (including Eximbank employees) who will deposit VND money and will meet the conditions will be granted a prize code which will be used to join the contest. 

Customers who will meet the sending levels will receive special gifts from Eximbank. 

Therefore, the more accounts a customer opens, the more gifts they will receive.

The good news is, there is no limit to the number of gifts for each customer until the transaction place runs out of gifts.

Prizes include a Glasslock glass lunch box and a Xiaomi electronic scale. 

Customers may also check the program guidelines in this link. 

Individual clients who will deposit and open a new account are entitled to join this bank loyalty program.

For each deposit corresponding to the terms, customers will receive 1 Lock & Lock thermos bottle or four sets of 2 RCR crystal glasses. 

Customers may follow this link to see the complete details of the corresponding terms. 

Customers who will deposit new capital are entitled to participate in this program.

Each customer can receive up to 4 Glasslock Glass Lunch Boxes or 4 Xiaomi electronic scales once they meet the condition needed. 

Clients can receive the gifts right after they send money at the transaction point.

What Makes Loyalty Programs Effective in Retaining Clients?

• Premium products provided. 

With its branded premium merchandise, clients will be encouraged to take the necessary actions to join any of these bank loyalty programs. Indeed, availing of any of these offers is something existing clients will take advantage of.

Similarly, individuals planning to open a new bank account will undoubtedly be enchanted to transact with Eximbank instead of other competing banks.

• Hassle-free way to join the program.

With all the loyalty programs’ details, it will be easier for clients to participate in the promo. Promotional posters are available on the bank premises. Likewise, complete promo details are also accessible on the Eximbank website.

Joining the programs will take place inside the bank counter; thus, clients can ask for assistance from the bank personnel whenever needed.

• Make customers feel valued.

Through these bank loyalty programs, customers feel more rewarded and valued. In addition, these make them feel special and appreciated. Aside from taking care of their hard-earned money, the bank rewards customers’ loyalty with special gifts, which other banks won’t give these individuals.

More Interesting Bank Marketing Ideas…

Giving incentives is beneficial because it allows you to reach out to more potential clients. Let’s see SC Hong Kong’s branded banking merchandise retain and get new customers.

Promotional giveaways are a great way for banks to encourage more customers to do business with them. Check out how DBS incentivised its clients with its wide array of free merchandise.

China Construction Bank effectively promoted its Smart Kids Saving Account through its on-premise display. The bank also ran a GWP campaign to encourage more customers o open an account with them.

Shin Kong Bank incentivised clients with branded merchandise upon opening an account with them. Gifts include bags and suitcases.

Get inspired by these loyalty programs we’ve featured before…

Final Thoughts

Just like any other industry, finance is highly-competitive. Thus, if you’re in this industry, you must also be creative in marketing and promoting your brand and services. Incentivising existing and new customers through loyalty programs, just like what Eximbank does, is a great example of retaining clients effectively.

What Can ODM Offer?

Do you plan to run a loyalty program but are still uncertain about what marketing incentives to offer? Worry no more! The ODM Group can help you design and produce ideas that suit your brand.

ODM is a sourcing company established in 2003. We specialise in creating custom promotional giveaways, gift with purchase ideas, manufacturing sport promotional merchandise, seasonal promotional products, innovative promotional merchandise, POS display units and brand packaging designs. Every idea we make undergoes a thorough product brainstorming process to meet our client’s needs.

We also work with our experienced product designer from Mindsparkz to bring our customers’ ideas to life.

So, if you need any of our services, contact our team today and receive your detailed quote.

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