The banking industry is highly competitive. Banks are competing with each other to attract new customers and retain existing ones. This has led to a wide variety of products and services being offered by banks, along with banking incentive merchandise that makes deals and offers more appealing to their target audiences.
In this blog, let’s talk about this banking promotion from Standard Chartered in Hong Kong and how its promotional offers are convincing customers to open sustainable savings account with them!
Standard Chartered is a leading international banking group, which operates a network of more than 1,200 branches and outlets across more than 70 countries. It is a universal bank with operations in consumer, corporate and institutional banking, and treasury services.
Standard Chartered 2022 Disney Promotion
Mickey and friends defected to nature and Standard Chartered started Love Nature! In this banking promotion, Standard Chartered together with Hong Kong Disneyland welcomes new customers with a limited-time offer.
This promotion encourages people to open a sustainable savings account from June 1 to July 2, 2022, and deposit designated new funds to enjoy up to 1.50% HKD deposit interest rate and up to HK$2,600 cash rebate.
But what is a Sustainable Savings Account?
According to Standard Chartered, this savings account is an account that allows you to contribute in sustainable development.
Your Sustainable Balance will be used to support qualified green and sustainable activities funded by the bank. You can read more about it on the SC website.
Moreover, customers will also receive a limited-edition Disney Mickey Bamboo Plate Set that will give the next generation a greener future! Let’s take a closer look.
Branch Account Opening Reward
Upon opening a Sustainable Savings Account in the Standard Chartered branch in Hong Kong, customers can this Limited Edition Disney Mickey Bamboo Dinner Plate Set that comes with a custom branded tote bag.
New funds of HK$200,00 / US$25,000/ RMB200,000 must be deposited on the day of account opening at the branch.
To complete the Disney experience, they can also get a:
CarbonNeutral® Standard Chartered Disney Mickey ATM Card
This ATM card shows the commitment of the bank to offsetting greenhouse gas emissions and achieving Carbon Neutral® certification by supporting various carbon reduction programs.
Recently, we had the opportunity to see these banking incentives in person! They are presented on a branded display case showing information about the promotion and the marketing initiative behind it.
Why Offer Banking Incentive Merchandise?
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An excellent way to attract new customers
Banking incentive merchandise is beneficial because it allows you to reach out to more potential clients.
Seeing that you offer custom branded merchandise along with your products or services can be highly motivating.
The word will get out about your business and the more people who know about it, the more likely they are going to become customers.
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Build valuable relationships with existing customers
Offering banking incentive merchandise is a good way for banks to encourage existing customers to use their services.
The ability to have a piece of you in their hands makes it personal and memorable.
The main reason for this is that it helps customers feel valued by the company and therefore more likely to return.
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Strengthen brand image and loyalty
Banking incentives can come in different forms. They are designed to make people smile, feel secure and remind them of their favourite place to bank.
It is not just about providing bonuses and rewards but also about creating an atmosphere of trust and collaboration that will encourage customers to open an account or continue doing business with a bank.
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Develop brand longevity
Taking advantage of banking incentive merchandise can be a powerful way to grow your brand and make it more visible.
By offering practical customer incentive merchandise which they can use along with the products or services your bank offers or can incorporate into their daily lives, you can make your business more relevant according to consumers’ changing priority product values.
This is not the first time we featured the partnership between Standard Chartered and HK Disneyland in our magazine.
If you love this 2022 Disney Promotion from the bank, you might also love to check out its promotional offer for SC card holders back in 2018!
How Other Banks Are Doing It?
Custom logo promotional items have lots of advantages. Learn how banks use them to attract people and expand their customer base through this blog we prepared for you:
DBS kicked off a fantastic bank giveaway campaign in 2019 that offered its new customers a wide variety of incentives and free gifts when they signed up for the DBS Compass Visa credit card. Learn more about this promotion here:
What’s a greater way to introduce your banking incentive merchandise other than displaying them on-premise? Take a look at how China Construction Bank successfully attracted new customers with this in-store marketing idea.
HSBC, one of the largest banking and financial services institutions in the world, never fails to pull more customers with attractive bank giveaway ideas for their offerings and promotional campaigns.
Here’s how the bank boost awareness for its HSBC Revolution Credit Card application with Adidas!
OCBC, the longest-established Singapore bank, has always offered promotional gifts to card members to encourage spending on their credit/ debit cards.
Read about this corporate gift set that took the bank’s promotion to success back in 2012.
There is definitely a broad range of promotional products that you can choose from when developing your incentive program. Check out how China Construction Bank offered a tiered promotion to its new customers along with exquisite Mahjong sets or exciting cash rebates.
Take a look at how Citibank HK used postal circulars to inform patrons of its new extended opening hours and services in 2010. We love how the bank came up with different promotional stunts such as giving away Tiger plush toys and lucky draws to capture attention.
Wrapping It Up,
Attracting new customers is one of the most important aspects of a business. Offering incentives as a way to attract customers is a common practice in the banking industry.
Banking incentive merchandise is an effective strategy because they help increase customer loyalty and retention. They also motivate people to take action and make deposits, which can help improve your business’s financial performance and customer relationships.
Let our team help you in developing the best banking incentive merchandise for your business.
We are well versed when it comes to designing and manufacturing promotional merchandise based on your business industry, needs and requirements.
Our POS design agency, Mindsparkz, has had experience working with clients from all over the world. We would love to help you with your next project!
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Frequently Asked Questions (FAQs)
What is the importance of offering banking incentive merchandise?
If you're looking for a way to thank your clients, employees and partners for choosing your company over another one then consider giving them incentive merchandise! Why is this? The reason is simple: promotional products are tangible reminders of your brand — something most people don’t want to forget. They also help promote an image or message that you want consumers to remember when thinking about your bank or credit union. For example, if you want your customers to think about security when they think about your bank, having a branded safety pin or badge holder would be a great way to do this!
What banking incentive merchandise can I offer?
Incentive merchandise comes in all shapes and sizes, from pens to t-shirts and bags. These items can be used as giveaways or sold at events or trade shows. The key is knowing what motivates your target audience, and then finding the right product line that will make them want to have it.
