Standard Chartered Bank & Disneyland Hong Kong together conducted a promotional offer recently. In this project, new or existing credit card cardholders were given the offer of limited edition custom piggy banks or Disneyland HK hotel offers. Is it just me thinking this, or is a bank giving a scrooge branded item really a stroke of brilliance?
Special offers like these are great because they promote both the brands. The benefits of such special offers or giveaways are customer loyalty and satisfaction. The customized limited edition piggy bank makes the product an exclusive one from the brand.
The Advantages of Custom Piggy Banks
- Brand Recognition: Unique and useful, these custom piggy banks increase brand recognition. Consequently, this aids in creating a long lasting impression on the minds of customers.
- Customization: The customization of the product makes it an exclusive item and a relevant gift with purchase in connection with the bank.
- Practicality: Customers would love a gift product when it can be of use. These piggy banks are products that are eye catchy and useful at the same time. This makes it an excellent product for promotion.
In addition to this, there are many other techniques to promote a brand such as through POS display units in stores, giveaway products such as plushies, collectible products or complimentary products. Collaborating with another brand also proved to be an effective marketing scheme. Whatever strategy you decide to use, be creative both with the design of displays and promotional products in order to grab the attention of customers.
In conclusion, the usefulness and the exclusive custom design make these custom piggy banks an excellent promotional product. Clearly, brand recognition is increased through such custom promotional merchandise.
Here, at ODM we are not only focused on promotional products, but we also design various marketing devices such as POS displays and product packaging. Our designing team, Mindsparkz can help you from product braining storming to the final step. Get in touch with us to know more or take a look at the various service we offer.
Also, check out the detailed case studies on our blog page to know more about our previous projects and to stay updated with trending marketing ideas!
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